Letterhead printing may not last forever, but if you are going to be in business for a while, you should try to make a design that can stand the test of time. If you have never invested in letterhead designs before, now is the time to work with your branding and logo and come up with something creative. There are many ways to approach custom letterhead printing, but here are a few tips to consider as you hit the drawing board for your new project.
Keep it simple
Letterhead printing designs don’t have to be gaudy or flashy. In fact, to make the most out of each letter your business creates, try to go for something a little more subtle. The smoother the look, the more focus you will get from your target audience. You may not be expecting to boost business with letterhead printing, but by putting your best foot forward, you can gain a lot from a minimal design.
Incorporate color
The greatest letterhead designs always use color, so unless you can only afford to print black-and-white, it is best to incorporate a splash or two of color. This can be in the form of your logo, business name, or the design accents on the footer of header of your printing. I have found that a little goes a long way when it comes to color. And for letterhead printing, try to keep your colors to only two or three. You don’t want to overload the reader with too many hues. It could distract them from that actual purpose of the letter you create.
Brand the basics
As you consider the different design options of letterhead printing, don’t forget to include the basics. Your logo, business name and contact information are all very important aspects to include for your custom printing, so be sure to find a place for that information. It is common to neglect the necessities when you are so wrapped up in the visuals, but even if your letterhead printing is appealing, it won’t serve its purpose without the basic information.
If you consider these three tips, you can create professional designs that will be sure to stand the test of time. Letterhead printing isn’t a new or unusual way to brand your business, so if you create a style that works for you, you can use it time after time. If you want to send these letterhead designs to another level, think about creating custom envelopes and business cards to coincide with the style and branding.