Myth #1) “Blogs are only for individual.”
Technorati.com currently tracks about 50 million blogs, 10% of which are commercial or business blogs. The majority of blogging is still being done by love sick teenagers or others writing about their own viewpoints of what’s happening in the world. However, with over 5 million businesses already blogging, it is too big to be ignored.
Myth#2) “Commercial blogging is only for big businesses.”
While smart business powerhouses like Microsoft, IBM, and NBC have been blogging for a while, big business in general still does not “get it.” In a recent survey, only 5% of the Fortune 500 companies blog. Blogging today is compared to where the internet was 10 years ago. First movers always have advantages. A smart small business could join the blogosphere today, while it still may take a year for their larger competitor to analyze the blogging scene.
Myth #3) “I can’t blog, I’m not a good writer.”
One of the major advantages small businesses have is customers perceive them as having personalities, hearts, and souls. All one needs to do is write a few paragraphs every week. Write like you were writing a fun letter to a friend, don’t be formal and use lots of business jargon. Hopefully, customers already know the business has a personality, so let them see more of it.
Myth #4)”Business blogs are boring.”
The Blog for The Terra Cotta Inn Clothing Optional Resort and Spa is http://terracottainn.blogspot.com You will see entries about the resort, the resort’s dog, celebrities, what it’s like to stay at a clothing optional resort for the first time, etc.
For another example, a restaurant could blog about special dishes, parties, anniversaries, customers pets, “secret” recipes, etc.
Myth #5) “I’m to busy to blog.”
If a business needs a presence on the internet, then it needs a company blog. It is very easy to set one up. Go to blogger.com or wordpress.com (two of many blogging sites). In as little as 15 minutes, you can create a blog. Add at least 1 article every week. Tell your customers about your blog. They will be glad that you did and so will your bottom line!
Attention, bloggers, journalists, newsletter publishers, etc., feel free to reprint this release.