To survive and compete in the marketplace every business should know and use the latest technologies and methods. And the same is valid in the area of promotion and advertising. However a solution has been found to tackle this problem and it is named as SMO.
SMO basically stands for social media optimization. You may have known about SEO but SMO is a new word in the online dictionary. To start with, it’s important to understand what are these social media platforms? Sites that are not strictly trade oriented but their actual focus is on social interactivity are said to be social media sites. They indeed help in exchange of thoughts and ideas. Some of the popular and well known social media sites are YouTube, Digg and MySpace.
SEO and SMO are inter-related but remember they are two different terms. SEO provides your website a firm, long term place in the ranking list while SMO helps to boost up small based business by creating a viral buzz. The main motive of SMO is to make your website popular and easy to locate by the custom search engines like Technorati. It can be done in many ways maybe with the use of blogs or podcasts; but remember that your main motive here is to make the website easily linkable.
Here are some important rules that govern the Social Media Optimization:-
Give ability for quick and easy linking.
Put Book-marking and Tagging.
Should have Social Networking.
Let the comments and views to get posted on your lively contents.
Make blog for your website.
Reward the inbound links.
Your website can also get extra traffic from different other channels by the use of SMO strategies. In this way popularity of your website gets increased amongst people. Moreover it will help you understand what’s in the trend, actual requirement of your customers, their feedbacks, consequently improving your services.
SMO is a very new method designed to match up with the rapid innovation and advancement in online business. Therefore in order to get more and better publicity use SMO. If you want to be successful in social media optimization then it’s important to secure the usernames to be used in emails and sites like hotmail, gmail etc.
How to excel at SMO
Basically there are three important ways in which you can successfully excel at SMO and they are as follows:-
It should contain active and interesting content. Try to write what you actually feel as people love to know about your feelings.
It’s very important to know about your target audience and then plan things according to it.
Your content should have the capacity to attract and persuade more people towards the site. An essential factor of SMO is linkage.
Hence, SMO or Social Media Optimization is an effectual tool of promoting a website. Also it is said to be a complete and perfect method of promoting products or services, in the most suitable way. No doubt, there are a number of benefits if you advertise your products or services with SMO.