Tag: Hire

Marketing Your Trailer Hire Business

Once you have your trailer(s) ready for hire you need to let as many people as possible know. This is the part of the business that is often either overlooked or not pushed enough. No matter whether it is a trailer hire business you are trying to make a go of or something like a restaurant, hotel, shop, or online website store; none of them are going to make any money without customers!

You could have the most wonderful trailer in the country, but unless people know about it and can hire it easily, you are wasting your time. So you need to market your trailer hire business effectively. So starting close to home look at your trailer and see where you can place an advert advertising the fact it is available for hire. Get a weatherproof sign made and mounted on it.

Next, let everyone you know that you now have a trailer for hire. Speak to them, phone them, text them, and email them. Either you or your family go round your village, town or district with fliers in their hands and post them through letter boxes. Arrange for teenagers to do it for you for a small fee. Contact your local newsagent and ask them if their paper boy or girl will deliver the fliers at the same time as the newspapers.

Contact your local newspaper and see if you can arrange for your flier to be inserted in each edition. Leave your fliers where people congregate – taxi offices, takeaway shops and diy shops. Leave your flier or smaller card in every supermarket in your district – remember to call back every 10 days to put up another one.Go to your local libraries and put your advert on their notice board.

In local shops arrange for your advert to be put in their window for a small fee per month. If you have more money to spend on marketing you could arrange with your local taxi firm to have advertising on their taxis. Same goes for local bus companies. Visit your local skip hire business and come to some arrangement to have your business advertise with them. This way anyone hiring a skip may also want a trailer to hire.

Next move to online possibilities. In this country just like America, there are yahoo groups. The two groups you want to post messages (adverts) on are – Freecycle and Cheapcycle. The first, Freecycle has allsorts of household and other items available for people to collect from them, for free. Some of these items are large, too large for loading into a car. These people will be reluctant to pay removal firm fees. They want cheap transportation, as soon as possible. It is the same with Cheapcycle, although these items cost their customers, they still want one off transportation for hire.

Classified ads online such as Loot, Intergiant, FreeUKClassified, Vivastreet, Classifieds, FreeAds, and Onlinexchange are all places you could advertise. There is also a website called Craigslist, which is very widespread in America and has the same rising success over here. However, recently Craigslist has attracted ‘time wasters and others who want to spend their time ‘messing people about’. So by all means visit the website and judge for yourself. If you decide to place an advert. Make sure the person hiring your trailer is ‘bona fide’ (in good faith).

While thinking about online advertising and marketing you might consider having your own website. Your own trailer hire website maybe worthwhile. Setting up a website requires the following- a Domain name, Hosting, a platform such as WordPress (free), a PayPal account and a Google AdSense account. This would be the minimum necessary to have an online business.

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this… When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ”in house”, nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details… or vice-versa. Sadly, sometimes a business’s marketing will clearly reflect this. The president of a private jet company’s focus is on the bells and whistles of his fleet. It’s what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment’s notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to….

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you’re ready to take a new step forward.

“There are many ways of going forward, but only one way of standing still.” -Franklin D. Roosevelt

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