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5 Easy Ways to Promote Your Business Online

ONE ~ Connect through Groups & Communities

First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.

TWO ~ Using Listing Services

Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.

THREE ~ Optimizing the Search for Your Business

Along with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.

FOUR ~ Create a Blog and/or Website

A blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.

FIVE ~ Social Media & Multimedia

Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.

Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!

Easy Steps to Starting an Online Business

Are you searching for real steps to starting an online business? You don’t need to keep searching all day long. There are lots of ideas available at your beck and call. You can always succeed in establishing a flourishing online business when you invest enough time and energy in the process. Here are vital steps you have to follow:

Step 1 – Get prepared to do business online

Your first step to staring an online business is to be well prepared. You have to prepare your mind to make it no matter how long it takes. You also need to get every necessary tool required for the business. You need to secure a good laptop or desktop computer. You also need to have a fast internet connection. You must prepare a cubicle for the venture as well. Once you have all these, you’re sure to start your online business with ease.

Step 2 – Create a Product or Service to sell

Your next step for starting a successful online business is to have something to offer. You can create a product or a service to sell. There are hundreds of product ideas you can market online. There are equally several services you can offer. You have to start with a single product or service you can easily promote. Apart from products and services, you can also sell information. You can come up with a good eBook and get it published online. You can sell the eBook to millions of individuals across the globe. You can also sell your talent online. All you need is to locate a good freelance website you can join.

Step 3 – Create a Website for your business

A good website gives your business a name on the internet. You need to create such an avenue for the promotion of your business idea. If you’re starting out initially, you can create a free blog or website for your business. You simply sign up with a good online resource that offers such platforms. However, you can also pay a reliable web designer to create a nice ecommerce website for your business. It’s important you keep the website very simple. You have to choose a catchy domain name for the website. You also need to register the domain name on reliable online resources. Your website must have easy payment solutions on it. This will always help your potential customers to make purchases as they visit the site.

Step 4 – Promote Your Business Regularly

If you really want to succeed in your online business, you have to get it promoted on regular basis. If you have the time, you can promote the business daily. There are several avenues you can use for easy business promotion. You can introduce free services, bonuses and other free stuffs in your business. This helps a lot in attracting more potential customers. You should also aim at generating traffic to your business website. You have to submit the website link to popular online directories in order to attract more visitors.

With these simple steps discussed above, you can always succeed in setting up a flourishing online business. Why not get started today?

Home Based Business Made EAsy

Everyone wants to start their own business and become their own boss, but many do not know how to do it. There are several types of home-based businesses. Service companies, product sales, and web-based home-based businesses, to name a few.

In this article, I will walk you through the process of starting your own online home business. I will try to eliminate some of the mystery of the process. By following this guideline, you’ll be up and running in no time without making a huge investment.

First, you need to know what your business is going to do. Will he provide a service? Do you intend to sell products? These are the two general types of home-based online businesses I will discuss in this article.

If you plan to provide a service, what kind of service will you provide? Will it be provided to people who own websites? Will it be a service that everyone can use or will it be confined to your area?

Ask similar questions if you plan to sell a product. Will it be a product that you sell and deliver locally, nationally or internationally? If you choose around the world, do you know anything about shipping your product abroad? The same applies to national delivery. Do you know the costs associated with delivering your product anywhere in the country where you live?

Once you have answered these questions, you will have more of an idea on how your home web business will eventually be shaped.

Then you will need a domain name. Most people think that the name of their business is the best way to get a domain name, however, a generic domain name with keywords associated with your product or service will serve you a lot better. You can also register your company name as a domain name and direct it to your website, but it is not necessary.

The generic domain name can help you with search engine traffic and can be more memorable. This is just one of many factors that will help you with search engine optimization, but it’s a step you should take at startup. Example: Cars.com is a better domain name than Ford.com, even though Ford has spent millions advertising and branding itself. Even cheapusedcars.com is better because people will look for that.

You have to find a good domain name registrar, not a cheap domain registrar. Cheap means cheap in the field of domain names. Your domain name is important. Spending $ 25 a year on a registrar who offers more services and quality VS spending $ 10 or less at a cheap registrar is what we are talking about here. If this extra $ 15 a year will make or break your home business, then maybe you should not start one.

Then you will need a web hosting service. Again, cheaper is not better. There are good hosting services for $ 100 a year or even a little less. Anyone who offers you hosting for less than that should trigger a red flag. Choose and pay for at least a year, just as you have registered your domain name. If you are going with a monthly plan, you are probably not fully engaged in your new home business.

Now you have your domain name and hosting your new website, but where is the website and how can I get it? You have several options. You can learn HTML and build your own. You can use a WYSIWYG editor like FrontPage to create your own website. You can hire someone to build your website for you.

First, let’s talk about learning HTML to build your own website for your home business. There is a learning curve here. This is the best option of the three that I mentioned above, but it takes time to learn. You will probably not be operational in a few days with this option. In the long run, it will save you a lot of money to learn HTML and build your own websites. The more websites you have in your wallet, the more you will have at least one who will be a big winner. Writing your own code means that you can create a new site as often as you want.

Then build your own home-based business website with a WYSIWYG publisher. (What you see is what you get). These editors are similar to creating a document. Everything is visual and you do not need to

Code a piece.

Then hiring a web designer to build your home business website is another option. A professional website designer knows how to give your website the look and feel you need. However, be careful when choosing a web designer. I will add a few things that you need to be aware of here;

1. If they say they will register the domain name for you, say no. Registering a domain name is not technically difficult. Do it yourself. Many web designers register the domain name at the cheapest place they can find, then charge you $ 100 or more per year for the domain name. Then, many of them record it in their own name! This will cause you huge problems if you decide to stop using their services. The domain name should always be in your name.

2. Ask them which program they use to build your website. If they will be using FrontPage or Dreamweaver or another WYSIWYG publisher, you may as well build your own home business website. If they do not write HTML from scratch, then they should not be in the web design business.

3. If they want to bill you monthly to run your website for you, be careful. Do not sign annual contracts. Their job is to build you a home business website. Let them stick to that. Most designers are just designers. They are not search engine gurus, business leaders, or anything else. Hire a designer to design and others to do what they are good at.

4. Do not let them talk about features you do not need. Just like used car salesmen, they will try to make you add a lot of bells and whistles you do not need.

5. A brochure website is one that is basically designed to just let people know what products or services you are providing and to contact you for more information. Usually it’s a main page, a page about, and a contact page. It should not cost you more than $ 500.

6. If you are going to add the ability to purchase your product or service by paying for it through your home-based business website, then it becomes an ecommerce website. Again, pay attention to the bells and whistles that the used website seller is trying to sell you. PayPal is a good option when you are starting out. You can get a PayPal account easily. You can create your own purchase buttons and insert them into your website with the code they provide without being an HTML guru. You can even set the shipping costs and everything else via PayPal for free. They charge small percentages per sale, but the services they provide are worth it. In addition, they have no setup fees or monthly fees like other e-commerce solutions. When your sales volume reaches thousands of dollars a month, you can look for a better solution, but until then, use PayPal.

7. An old adage among those who make money on the web is “You build the first for the show and the rest for the dough”. What does this mean? You will probably be very concerned about the appearance of your website at first, but the design is the least important aspect of your home web business. Many will disagree, but who cares? Let me repeat, design is the least important aspect of your home business. A beautiful website without traffic becomes uglier every day. An ugly website with the traffic that makes money becomes more beautiful by the dollar. Create a total budget for your home web business. Do not spend more than 30% of this budget on design. Spend the rest of your website promotion, advertising and other actions that bring you customers. Do not let a designer tell you that his design is more important than the success of your home-based business.

Now that your domain name, hosting and website are up and running, you now need customers. Where do you find them? I have my website, will not they find me now? NO, they will not do it.

There are many things you can do to get traffic. You can buy AdWords from Google, MSN (coming soon), or Yahoo. This sends you traffic from people who are looking for specific keywords. Pay attention to bidding and set your spending limits until you see what keywords will earn you.

5 Easy Ways to Free Link Building

In these turbulent economic times, every penny saved can help in the sustenance and survival of businesses, especially when it comes to small and medium businesses. The best method to secure a credible online presence is link building.

Links pointing to a web page play an integral role in Search Engine Optimization. Along with giving more importance to the number of links a web page has, search engines also pay close attention to linkage patterns. So it is not only the number of links pointing to your web page that decides your position in the search engine results page, but also the quality of those links. The quality of a link is determined by two factors: authority of the web page linking to you and the link anchor text. What link building does is help you not just in improving your page rank in search engines, but also in generating quality traffic to your web page.

Listed below are five easy ways that you can utilize for building links without spending a penny:

1. CREATE CONTENT WORTH LINKING TO: Nobody wants to link to a web page which has irrelevant or bogus content. Content on your web pages must be useful to your readers or web page visitors. This will generate traffic as well as help your page in ranking well in search engines. It really costs nothing to come up with original and useful content. Once you do this, gaining links from various trusted or authoritative sources will be a lot more easy.

2. GET LINKS FROM DIRECTORIES: Links in the major directories help provide context to search engines. The two major directories are the Yahoo! Directory (dir.yahoo.com) and the Open Directory Project (dmoz.org). Yahoo! Directory is part of the Yahoo! Search system and Open Directory Project feeds results to Google directory. The Open Directory also feeds results to hundreds of other sites thereby helping in further link building.

If you want to submit your website to specialized directories relevant to your business, find these by typing your primary keyword followed by the word ‘directory’ in Google. Make sure you read the submission tips before submitting your website in any of these directories.

Websites that are submitted to directories are subject to human review. Make sure your site has quality (relevant and original) content and follows all guidelines specified. If you manage to do this, you are very likely to secure links from these directories.

3. SOCIAL NETWORKING: One great way to ensure quality link building is social networking. Currently, most search algorithms are driven by link reputation. Eventually, search engines will have enough user feedback data with which they will be able to augment the links with how users tag web pages and their usage data. If a site with exceptionally high link popularity scores rarely gets tagged, search engines may not count the relevancy for that site or flag that site for human review.

Spread the word about your website, business ideas and developments on social networking sites. Build communities and start discussions. Again, ensuring quality and relevant content must be your priority. Use these sites to build links to your web pages as well as to develop your existing network of friends. Some of the popular social networking sites are Facebook, Twitter, MySpace, LinkedIn and Orkut.

4. SOCIAL BOOKMARKING: Another way of popularizing your website is social bookmarking. Visitors who like content on your site can bookmark this for their own reference as well as others. Since all social bookmarking sites attract heavy traffic, getting bookmarked can generate a good reader base for your website. What this also means is that you’ll get quality links which will help your website gain credibility. Some of the popular social bookmarking sites are del.icio.us, reddit, Digg, Technorati and StumbleUpon. Google has indexed millions of pages from del.icio.us and Digg.

Indexing links from social networking and social bookmarking sites, along with the links from other websites provides Google with more popularity information. If you track what types of information people are tagging, you can develop good ideas to create free viral link popularity.

5. POST COMMENTS ON BLOGS: Many bloggers allow people who post comments to have a link back to their site. Spot blogs that are relevant to your business or website and post comments. Never post a comment that is solely dedicated to popularizing your site. Make sure you have something constructive to say and if possible, provide a link back to content on your site that supports your comment or the blog post.

Here are some tips for commenting on blogs:

o Don’t put a keyword phrase as your name

o Avoid blog spamming: Leave meaningful comments. Don’t say “Nice post” or “I found this very useful.” Why did you find it useful? What can you add to the conversation?

o Try to be interactive. Even though link building is your priority, don’t make it very apparent. Post a comment that directly deals with the blog post in question and casually add a link back to your website.

Earn Easy and Beyond Your Expectation From Online Business Opportunities

Before launching an online business the entrepreneur must build a lucrative website that showcases his business goals and the kind of products he or she is going to offer. The business website is actually the face of the business for those virtual global clients who are the vulnerable consumer or customer of the products or services. An attractive, clean and a professional website featuring the entrepreneur’s profile and vision will attract the targeted audience base.

To generate more profit from online business opportunities, it is essential to convert the clients into permanent assets. It is advisable to make the client happy and satisfied with the products and services that are being offered and misleading the consumer and customer with fake promises and advertisements can turn into a great disadvantage for the business owner. A cordial and friendly behavior is essential in virtual dealings.

Virtual business domain is very competitive. So the entrepreneurs must have a thorough knowledge of the market scenario and new challenges. One must be creative and innovative in order to introduce a unique business idea or product that gives them an edge over the other competitors in the market. Uniqueness is something that goes viral nowadays and set a footprint for others to follow.

Lots of starts up ideas are mushrooming in the market but before just diving into any business ideas it is important for the founder to identify and know his/her potential, only then it would be possible to achieve the desired results. Knowing one’s strength and quality will help to gather the courage to frame the online business into a successful future venture.

There are many business opportunities in the web world to fetch a profitable income in the long run. Such as:

Online knowledge sharing: If someone is skilled in their field of expertise, whatever it is like teaching, culinary skills, and stitching etc, and is willing to start an online teaching portal is a very lucrative business idea. The owner can charge the interested candidates for offering courses and study materials.

Online content writing: This is a very profitable idea for those who are a gifted writer. One can write content for various companies, students and many small businesses that are always in search of a quality and creative content writers for their various business needs.

Freelancing marketing: This type of marketing is done to promote various online businesses and is effective if the founder has owned a blog portal. The promotion is done for various products and services for a company in exchange for which the marketer receives a commission on the percentage of sales.

Web designing: An expert web designer can adopt online web designing business to reach maximum client base. These skilled designers are always in demand for their creation. Once their work is appreciated they are flooded with offers from friends and various other sources and earn profitable revenue.

Online retail store: This is one happening online business opportunities for creative people who have a knack for designing or and are willing to showcase their skill to the maximum customer. With the online sale of various products, any entrepreneur can reach the global web shoppers that fetch handsome revenue for them.

Web world provides a productive platform for online businesses. People are tired of running for earning and after a certain point of time life becomes monotonous. The thirst to do something different pulls them to the internet where they search about different profitable ideas to earn money fast. Though online start ups have a strong potential to flourish but one should dive into it only after a thorough research, otherwise the chances of a failed initiative is guaranteed.