Importance Of Ecommerce Website Design For Businesses In the Modern Era

With the increasing trend of internet and online business, eCommerce website design & development has become an important part of B2B and B2C businesses. eCommerce is the electronic trade that is carried online and eCommerce websites are the web pages through which online trading is carried on. These eCommerce stores enable the merchants and traders to carry their business around the world. There are several advantages offered by these online eCommerce stores. Some of the benefits are explained as under:

• Traders can add a huge number of products and services to the catalogue. These products can be classified under several categories and sub-categories through which the buyers can easily access to the product or service that they want.

• eCommerce website development enables the businesses to advertise and promote their products and services throughout the globe. Hence, it is not limited to a particular area or region.

• eCommerce development also helps in increasing revenue of the traders by gaining huge traffic to the website. As more and more visitors arrive at your website and buy your products, your revenue will automatically increase.

• By eCommerce website designing, you can also augment to your brand and product awareness over the global market. As your online business reaches to a wider group of users, it automatically increases your brand awareness in the whole world. Further, your unique online identity helps you in gaining a renowned position in the market.

• The online stores also help in delivering more and more information about your company, business and products. With your online presence, the buyers can easily access your catalogue, products and company information easily.

Hence, the advantages of eCommerce development are not limited to the above points. There are a great number of benefits that a businessman can avail from creating his own online store. This is the most advanced and great way of doing business and increasing your profits. You can also avail the benefits of your own online store by creating an informative and unique website for your company.

Either you can hire few qualified designers and developers to do the task for you or you can outsource any offshore eCommerce website design and development company to create your online store. There are various companies available in the market and offering web designing solutions to their clients. To hire the best company, you need to do some online research and take some suggestions to your business partners and friends to recommend a few for your work.

Importance of Website for Smoothly Running a Business

Head to head contact in commercial world is getting replaced fast with online transactions and thus internet has become the platform for lions share in global business today. Since internet is not constrained by geographical and political boundaries, it becomes much more convenient carrying out business online. Having a website for running and promoting business is quickly turning out to be an indispensable process and web designer designs commercial websites accordingly.

Economic Process

Moreover, online business is economic in terms of saving money, time, and energy. No widespread establishment and space is required to run even a global business smoothly. One can easily run them sitting at the cool comforts of his own home with a couple of desktop and laptop computer with internet connections; the desktop taking care of static and laptop taking care of works on the move. However, achieving such objective needs effective web design and the task related to web development is mostly aimed at designing the web in such manner that it can perform all tasks related to running a business smoothly.

Website Matching with Business

One of the major tasks before any web designer is to see that the web design they form should match the type of business for which they are doing so perfectly. Website will play very important role for

1. Advertising and publicity of the products and services promoted by the company.
2. Contacting the associates and clients over the web for promoting business and communicating with them.
3. Associating with customers and providing them with customer care service and answering their queries creating goodwill and a database of the consumers.

Naturally the requirements for small, medium, and large enterprises would vary from each other and in result the website for business would also vary in their internal designs.

Website for Home Based Business

A website for business is even more important for a home based business. Buying and selling can be conducted on the web. For instance; there are global sites like the E-bay that is the largest online buying and selling platform of all articles on the globe. But for making profit potential customers should be aware of the existence of the enterprise and products and/or services promoted by such enterprise. That is why web design is very important, and since the home based entrepreneur is dependent totally on the online business, even more for him or her.

Importance of Updating and Developing

It is very important that the entrepreneur desiring to make it good online in business should take adequate care of web development and updating of the website for business. Customers will never like outdated or stale information on the site. For example; writing relevant and informative articles and blogs and publishing them on the website is one of the best ways of attracting potential customers to the site. Unless this information is periodically updated, not one is going to like them and traffic movement to the website would decline.

Enhancement of traffic movement to the website can result in converting potential customers into real and loyal ones. Unless the web designer puts in place a simple yet effective web design for the website, neither of the objectives will be accomplished.

A well designed and effective website is the key to promote business online.

Importance Of Professional Web Design For Business

With the technology innovation and increasing numbers of internet users, having a website for every business is very important. Many companies and professionals are opting to establish a web presence through developing a website that serves as their virtual location to easily connect with customers or clients locally or worldwide. Having a professionally designed website can provide a business with several benefits. Let’s break down some of the importance of having a professional business website;

1. Your business is accessible 24/7

Having a website allows your business to function 24 hours a day, 7 days a week as your business information, products and contact details are always available on the site. It would be a huge advantage if your industry is running for international customers as whatever time zone or country they may be, they can always visits the website anytime.

2. Reach audiences and customers worldwide

Having a professional website for business gives an opportunity to reach millions of audiences worldwide. Meaning the more audiences who visits your site, the higher potential customers you can get.

3. An impressive website can boost up business credibility and customer’s loyalty.

As potential customers stumbled on your page, they might have a first impression and upon reviewing your impressive and easy to navigate website, it can definitely boost their interest and it develops trust while improving your company’s credibility.

4. It saves you thousands of dollars

Having a website can definitely save you thousands of dollars. Why? No need to print materials for your advertising campaign as there are numerous networks where you can promote your website with your service and products at no cost, no need to hire too many employees to handle accounts or administration and no more paperwork to do as all transactions can now be done online and most importantly, it doesn’t require you to pay too much on your electricity, as long as you have your laptop or personal computer, you can maintain a just enough power consumption to smoothly run a business.

5. Keep ahead of your competitors

Your competitors absolutely have a website and glad that your business has it too. By having an online presence and professional website, you can keep track of your competitors and therefore come up with a more effective and continuous strategies to further improve your business.

These are just few of the several importance of having a good and professionally designed website. Moreover, hiring a website design company is also an essential factor to keep in mind when planning to have a website for your business or services. When searching for one, make sure that they have these characteristics; technical and creative expertise with understanding with the latest web design features and site usability, can provide quick and accurate design samples, can help with the maintenance and the one who will respect your privacy and could go within your requirements. It may take some time, money and effort to build a website, but when you think of the advantages and the overall results it can present to you and your venture, you will realize that it is well worth.

Choosing The Best Patent Law Firm Is Of Utmost Importance

Any time new ideas and innovations culminate in products brought to the marketplace, it is a natural concern that competitors and new market participants will readily copy these ideas and innovations. If the copying happens before the innovators are able to protect the ideas, through the drafting and filing of a patent application before the relevant authorities, the resulting impact can be detrimental to any size business, be the innovator a startup or multinational corporation.

The best patent firms understand not only the essential principles of patent law in their local jurisdictions, but are also bring with them attorneys well versed in technology, as well as the willingness to work with and understand their clients’ technical focus and management strategies. Leading patent law firms, whether larger firms or boutiques, stand behind their work product, and create patents able to withstand contentious licensing discussions and even patent litigation actions.

Patenting requires that the patent applications covering a company’s products be properly drafted, filed and prosecuted before relevant national and regional patent offices throughout the world. Good patenting usually results from hiring patent attorneys having relevant experience and education in the technology being covered, including advanced degrees in sciences and industry know-how. That is how top firms handle patents.

Best practices also require knowledge about the leading strategies and tactics for patent procurement, licensing and enforcement. These practices require a fundamental understanding of the law, which adapts and changes often with new challenges, and also the practical application of the law through diverse and extensive practice. Top firms employing these techniques are able to craft patented claims providing the proper breadth of patent protection, to artfully cover competitors’ copy-cat products, and even account for future generations of products, without being susceptible to invalidation due to preexisting innovations and a host of mistakes easily made in the esoteric patenting process found in every patent system.

It is recommended that the buyer beware, because patent agents and inexperienced attorneys may cause problems that are not likely discovered until years following patenting, when the stakes are high. Highly experienced patent professionals, the best of the lot, have the understanding that of perhaps thousands of patents reviewed for licensing to infringers for value, or needed for enforcement against bad actors, only a very few will properly cover competitor products and not run the risk of easy invalidation during the span of a litigation or before the relevant patent authority. In the U.S. in particular, patent enforcement actions face numerous allegedly antedating references applied by defendants to invalidate patented claims, both in the litigation in the relevant U.S. district court, and also before the U.S. Patent and Trademark Office, in the form of an Inter Partes Review or an Ex Parte Reexamination.

Choosing the best law firm to take care of such vitally important matters can mean the difference between profiting handsomely from the company’s innovations and ideas or instead spending a fortune in human and financial capital only to have innovative ideas be easily copied by competitors with no legal recourse. Obtaining a lawyer who understands patent law and a company’s core technology is of fundamental importance, and this is especially true for cutting-edge innovators in the high tech and bio-tech industries.

This is not to say that firms seeking patent counsel should not be cost conscious, particularly as legal fees have escalated in stagnant economies. However, choosing an excellent patent firm is still the preferred choice. In recent years, startups and other innovators have opted to hire boutique patent firms, offering reduced fees without skimping on attorney experience, to keep fees in line with tight budgets. As experienced practitioners understand, patents are about quality versus quantity, so fewer well-crafted patents covering a company’s strategic objectives are preferred today versus amassing many worthless patents produced cheaply.

Importance of Corporate Governance For SMEs

There are several definitions for corporate governance. However, the most appropriate definition which is more relevant to small and medium size enterprises (SMEs) describes corporate governance as “a set of rules, regulations and structures which aim to achieve optimum performance by implementing appropriate effective methods in order to achieve the corporate objectives”. In other words, corporate governance refers to internal disciplines or systems which govern the relationships among ‘key players’ or entities that are instrumental in the performance of the organization. Moreover, it supports the organization’s sustainability on the long term and establishes responsibility and accountability.

The guidelines of corporate governance aim to achieve greater transparency, fairness and hold executive management of the organization accountable to shareholders. In doing so, corporate governance plays a pivotal role in protecting shareholders and, in the meantime, duly consider the interest of the organization at large without prejudice to employees’ rights. Whilst executive management should have reasonable level of power to run the business, corporate governance ensures that such powers are set to practical dimensions in order to minimize misuse of authority to serve objectives not necessarily in the best interest of the shareholders. Therefore, it provides a framework for maximizing profits , promoting investment opportunities and eventually creating more jobs.

In general, corporate governance highlights two major principles:

A. Oversight and control over the executive management’s performance and strategic directions

B. Accountability of the executive management to the shareholders

For that reason the principles of corporate governance apply on those who assume the ultimate responsibility for success or failure of the organization. On the other hand, it is imperative to understand that the proper implementation of good corporate governance does not necessarily guarantee success of the organization. Meanwhile, a bad corporate governance practice is certainly a common syndrome causing failure in many organizations.

It is interesting to know that a recent survey revealed that more than 48% of investors are willing to pay additional premium over stock prices for companies known to implement sound corporate governance practices as opposed to other companies which may have same level of profitability but characterized with inefficient management or a record of poor governance practices.

The misconception about SME’s stems its roots from the size and contribution of this segment to the economy. The reality is today SMEs may appear small in size but likely many of them have potentials to grow and become big entities in future. Sadly, this prophecy still not well realized and as a result, implementation of good corporate governance practices continues to be ignored.

SEMs in Egypt form large segment of business activities. Generally, they take the form of private companies owned by small number of shareholders. Often have less than 100 employees. Such companies are usually family-owned run by family members where the authorities and powers are generally held by an individual normally the major shareholder. For that reason the owners commonly consider themselves as running their personal properties.

Perhaps the question that strikes the mind of business owners and directors of small and medium size companies as well as the executive management team ” why should we opt to choose to introduce new systems and internal rules which impose limits on the way we do business and our business conduct?”. The answer is simply corporate governance plays a significant role for SMEs since it defines the role of shareholders as owners on the one hand, and as business managers on the other hand. This is best done through a process that spells out governance rules and guidelines. These aim to assist all parties to understand how to manage the organization. As a result, internal conflicts would be better managed and more attention given to achieve growth objectives and support profitability.

There are at least three reasons for small and medium size companies to show greater interest to implement corporate governance principles:

A. The good governance practices pave the way to companies to grow or attract additional investors as alternative to raising capital through borrowing from banks at high cost. Additionally, companies may consider going public through IPO.

B. Sound governance practices lead to improved internal control systems which results in more accountability and higher profitability. The latter is attributed to enhanced controls which minimize the likelihood for fraud losses.

C. Corporate governance framework ensures that shareholders are freed from executive and administrative duties. As a result, conflicts among business owners who assume management roles in the organization would be reduced to a greater extent particularly in organizations owned by few number of shareholders where the distinction between ownership and management capacity is blurred.

Raising capital has been for a long time seen as the major challenge facing SMEs. The real challenge is absence of good corporate governance practices in such organizations. Consequently, it would be difficult to access sources of finance from banks or investors.

Adoption of corporate governance framework is not common not only in Egypt, but also in most developing countries. This is mainly due to lack of awareness about what corporate governance is about and its relationship with corporate performance and objectives. Besides, the widespread fallacy that implementing corporate governance entails high costs coupled with doubts that such costs would not generate the envisaged benefits to the organization.

The biggest challenge for small and medium size companies in Egypt is about how far they can cope with the external business conditions and internal problems which threaten their ability to survive. Surveys indicate that one-third of this category of companies collapse after three years for the following reasons:

-Absence of planning and forward thinking

-Inadequate leadership and management skills at senior management level

-Lack of future business plans for growth and new investment plans

-Problems with cash flows

-Inability to innovate, present ideas for business development and cope with ever changing business environment and economic conditions

-Inadequate access to technical assistance

If we consider the main reasons why small and medium size companies fail, we may conclude that implementing corporate governance contributes to a far extent to support chances for these companies to perform well, grow and adopt better process for decision making. For family owned businesses, corporate governance improves management efficiency, limits internal conflicts and helps in making transition of ownership to heirs a smooth process.

Practically speaking, we need to realize that SMEs may face several problems in implementing corporate governance framework which may often seen costly exercise. Consequently, it is essential that consideration should be given to reduce the relevant requirements for compliance and disclosure and introduce less expensive financial and administrative alternatives which such companies can afford.

In order to help small and medium size organizations to implement corporate governance, we recommend that the competent state authorities issue a code for SME’s corporate governance similar to that issued by General Authority for Investment in collaboration with Cairo & Alexandria Exchange. Particular attention should be given to the following:

-Transparency (strategies, organization chart, processes etc)

-Role of Advisory Board and relationship with other entities

-Risk management system and planning

-Human resources function with focus on succession plans for senor management

Finally, we propose a short prescription to deal with the challenges and assist in implementing corporate governance framework for SMEs:

-Separate ownership from management duties and specify clear roles and responsibilities for business owners, partners and other stakeholders

-Create a balanced board and invite non-executive directors who would add value to the board (replace the board of director with an advisory board for companies that are not legally required to establish a board of director). Non-executive directors play an important role in ensuring integrity of the financial data provided to the board and to protecting shareholders’ interest. They also exercise control over executive management and reduce the risks arising from poor management practices or gross negligence

-Introduce Code of Business Conduct

-Raise corporate culture with a focus on benefits of corporate governance

-Develop senior management’s administrative and technical skills particularly in areas such as strategic planning and leadership

-Create clear organization charts

-Establish independent internal audit function (or employ an internal auditor based on the size of the organization)

-Create job descriptions which establish clear responsibilities and reporting lines

-Introduce succession plans and rules for conflicts of interest

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