Search Engine Optimization

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SEO an Overview

The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results, and most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. Bruceclay.com offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools. We offer you a tutorial on all of that and more on these pages…

Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. Note: URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

The key information on this page includes how to prepare both you and your site for the search engines, choosing the right keywords, how to analyze your competition, what is submission and how is it best accomplished, when to monitor your ranking, instructions for performing an analysis of your site results, complete with tools and aids. This site covers all basic and advanced strategies and the common mistakes to avoid.

The overall SEO involves:

o Attracting prospects to a web site

o that is properly designed to encourage visitors to browse like Web Site Design

o leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

The overall SEO involves

o Attracting prospects to a web site

o That is properly designed to encourage visitors to browse like Web Site Design

o Leads the visitor to a completed transaction by offering products easily and without undue complexity like Web Site Navigation

o Addresses concerns (perceived risks) that can scare off the potential buyer if left unanswered like risk avoidance.

SEO Case Study
o Do you have any intent to sell your product yourself?

o Do you have any intent to sell this product through a traditional retail channel?

o Have you decided to sell this product via the Web?

o Determine What You Have To Sell

o Determine Who Already Needs What You Have To Sell

o Determine What They Will Pay For What You Have To Sell

SEO Guidelines –

o Obtain A Domain Name And Site Host

o Search Engine Marketing Through Links

o Search Engine Marketing Through Public Relations

o Search Engine Marketing Through Banners and Print Media

o Search Engine Marketing Through Strategic Relationships And Reciprocal Links

o Search Engine Marketing Through Email Discussion Groups And News Groups

o Search Engine Marketing Through A Bulk Email Program (Careful!)

o Measure Progress And Change Only One Thing At A Time

o Proceed to Search Engine Placement Tactics and Tools Page

Develop A Website Using These Principles:

Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

1. It must showcase the need that your product addresses (public interest)

2. It must showcase the solution that you are offering.

3. It must provide instant gratification (for information and access to the solution).

4. It must provide appropriate and timely information (in images and words) to allow the visitor to make a decision. Help them to decide that your product meets their needs.

5. Allow the visitor to buy your product (or, if a service, allow them to contact you).

6. Allow for easy information requests if questions arise anytime, day or night. Always respond promptly!

7. Consider techniques for counting visitors and have a demographics collection process (newsletter registration or perhaps a Guest Book or equivalent) for capturing visitor name and email information.

8. Change the site often (at least once per week) to give users a reason to visit again and again.

9. Consider offering a “gift” to visitors (free is best, perhaps a contest) to have them tell their friends to visit your site. Word of mouth is a powerful tool. We have our own “tell-two-friends” referral script on our site.

10. Have the site be “High Class”. Curb appeal is important in determining if you want surfers to stop and visit. Opinions will be formed early about whether the customer wants to do business with you. Plan improvements.(Regardless of what you may think, every site on the Web is under construction all of the time). Make sure that your web site design does not violate any taboos.

11. Design for the masses. Do not use exceptionally advanced technology unless that is your product. The Web is still connected to a lot of slow computers, and many do not operate on the latest Netscape or Internet Explorer products. Keep it simple and still meet your web site design and promotion goals. The toys must be appropriate to the mission of your web site.

12. Write the text and “storyboard” your site much like creating a good product specification. Use a word processor to lay-out all of your pages. Make sure that the flow is simple for the novice Internet user. Try to keep the body content each Web page to one to two 8½ x 11 sheets of paper, or if heavy information, minimize graphics and limit the size to no more than six pages. Focus on making the message clear. Creativity, and how quickly the page loads, is more important than the use of extra artwork for the sake of “cute”. And when this is done, call a Marketing Consultant first, definitely before you call a web page designer. Message and Placement sell on the web.

13. It is important to consider some aspects of eCommerce: web-based commerce with a human touch is very effective in most cases, especially with 60% to 70% of all shopping carts being abandoned. Do not design around human contact if it increases the ability to sell your products. Factor it into your design. While this may be against the Amazon.com hands-off model, some firms like Face Time Communications are integrating AOL Instant Massager with their website eCommerce applications to answer last minute questions. Reports are that buy decisions increase six-fold if questions are answered. Customer Service is evolving, and it is alive and well on the web.

14. Double check the site architectural concepts.

15. There are obviously “things” that a Web architect must know. Much of this is contained in this site and many others linked to this site below. You still need to have a minds-eye image of what is possible before you spend too much money doing it. We recommend that for optimal search engine placement that you start by reviewing this site once, and then on the second pass spend more time on the Web by “surfing” my links and those linked from our links.

16. For all sites that you identify, go to their website and visit their home page. Choose the browser option to view their Home Page HTML source (this might be a complex process). Scan these sites for search engine placement keywords and terms to make sure that your list is as complete.

17. Marketing is everything. It brings potential buyers to your door. But proper design is vital, because without effective design the buyers who see your home page will leave before it finishes loading. The average home page loads in 48 seconds at 28.8, and the average visitor stays at a home page for 35 seconds, obviously many leave before the page finishes loading. We can learn from this.

18. Create/Design the site by taking content and art, mixing it with navigation and style, testing it on family and friends, and always listen to comments, grunts, pregnant pauses, and blank stares. Specific advice on development of a page is at our Quality Site Criteria page and we suggest that you visit it now, before you code your first Web page! Try not to copy a page layout from another site. Use your own words, ideas, and artwork whenever possible, making sure that the message in the image matches your text. Make sure that the visitor knows what you are saying/selling at all times.

19. Carefully consider the use of database tools, visual tools, and java tools. These are areas receiving a lot of interest, and technology work, and they might be right for your site. Carefully consider your options since some could adversely affect search engine placement.

20. Use the smallest graphics that you can to relay your message. It is estimated that 20% of all Web users surf the Web without graphics enabled! But always have graphics if it helps sell your product. Don’t add graphics just to be neat — an animated mail box is really not something to add to a commercial site.

Follow these rules (mandatory for Free Site Listings)

o Make sure the site is rated for Family Viewing (keep it clean).

o Be courteous to other authors at all times — respect their copyrights, trademarks, and intellectual property.

o Make sure the site is NOT a multi-level marketing site, a network marketing site, or a get rich quick site (although some MLM sites can get into the free lists if they are not moderated).

o Make sure the site is NOT graphically overburdened. Minimize the use of CAPITAL letters, large fonts, and extensive graphics, especially animation.

o Make sure the site Home Page loads quickly and informs the visitor what you have to offer them right up front. If using sounds, use MIDI files whenever possible instead or WAV files, and default to off unless sounds are short. Be careful, some browsers crash with sound enabled.

o If you entice visitors with a FREE OFFER or CONTEST, make sure you explain how to obtain the gift or prize in an obvious manner. (FREE is good, but contests usually don’t work and there may be legal problems).

o Always choose to communicate information rather than to display wiz-bang nifty technical skills. These gadgets are a no-no to many free sites even if mandatory for some award sites. Animation, although exciting to see sometimes, is a real distraction on most pages and actually decreases sales. Avoid it unless there is a purpose.

o If you are going to be selling a service or product, take the time to establish a merchant account and accept credit cards. The good news is that this is easily implemented with or without a store. The bad news is that it takes effort to set it up. It is strongly suggested that you visit our page on e-commerce considerations and follow those instructions carefully!

Search Engine Placement through Search Engines, Links, and Awards
Before submission you must have prepared your site for search engine placement. If your site is not prepared for top ranking then a submission service can only give you many, many poor rankings.

There are many Web businesses offering to list your site with search engines or directories for FREE for a few sites, and for a small fee for other sites. The key is that over time, the categories change, the registration format changes, and there is a great difference between being submitted and being registered. At present, there is a 25% mortality rate for search engine sites every few months, and those that survive do so by upgrading categories and registration formats.

Search engine placement requires some homework. Before making this commitment, make a written note with the below information:

1. Your Web address (URL) in the form of http://www.yoursite.com

2. Your email address in the form of yourname@yoursite.com

3. The title of your Home Page in the form of “your site -products for (need}”

4. A 40 character product description

5. A ten to twelve word site description (your site TITLE probably)

6. A twenty-five word site description

7. A forty word site description (keep in your paste buffer). Consider using this text at the top of the displayed area on your home page.

8. A list of sixteen to twenty words best describing criteria that a prospective visitor would use in a search engine to find your site

9. A complete list of keywords (up to 1000 characters) sequenced with the most important first (possibly from your HTML Keywords line)

Search Engine Optimization Intro

There is a lot to search engine optimization, so I am going to cover some basics and leave it at that. First let’s go over some key parts to SEO. Keywords are words that people use on the search engines to find your website. These keywords can help determine your rank on the search engines. This is why keyword research is a great way to assess which ones to use and which ones would be too difficult to rank with. There are some great tools out there for this research. One of the best to use is Google AdWords Keyword Tool, if you are looking for a free resource. If you are willing to pay for more options that will assist in this you can use SEOmoz’s Pro subscription. These keywords should be used in several different places such as: images, categories, header tags, title tags, URL, meta tags, and on your pages. These need to be specific to each page and need to be relevant. You don’t want to just be stuffing these keywords in and not having them at all related to what is on the webpage. The search engine crawlers will not be happy if you do this and this will result in you not ranking well. These crawlers are programs that will scan the web in a mathematical fashion and assess sites for where they rank. A great thing to add to your website is a sitemap plugin that will auto generate your sitemap. This gives a great road map to your website for the web crawlers to use. This shows that your website is search engine friendly.

An important fact to emphasize is that content is king. Your content is very important to SEO. You must be a resource to your website readers providing quality content, not just writing the content around the keywords. This is not to say that you cannot write the content with keywords in mind, but you must not make the keywords come before the quality of the content. If you write with the notion that the content is king, you will provide a great content for your website and therefore rank higher in the search engines. Another great way to be a resource and provide quality content is to provide information through social media. In other words, write articles, blogs and social network posts that provide useful tips and information to your audience. If you do this on a consistent basis and your followers share this information, you will become a well respected site and will in turn rank higher on the search engines. I cannot emphasize enough that consistency is very important.

It is also important to measure and track the stats of your website to assess the results of your efforts. This is done through installing analytics through a tool such as Google Analytics. This will give you demographics, keywords used, sources of traffic, repeat versus new visitors and so much more. Let me state that SEO is not a quick thing. It takes effort, patience and careful study to see results. But when the results happen, it is worth every bit of effort put into it.

The Donkey Steam Engine, Part Two – The Loggers Best Friend

The logging industry was pushed to the limit in 1881 by the exploding demand for lumber. The forests in Maine were logged out and had been abandoned. As timber in the Great Lakes region was becoming depleted, and as the logging companies moved west, the guys in the forest were pushed harder and harder for more, more, and more; the industry struggled to keep up.

As so often happens throughout history, about the time a machine is greatly needed it, someone invents it. When the logging industry was desperately trying to dramatically increase production, along came an invention that revolutionized that industry. That invention was the Donkey Steam Engine – a steam-powered mechanical winch developed by John Dolbeer in 1881. That year was generally declared as the beginning of technological change in the industry. This machine was both the loggers best friend and his deadly enemy if he wasn’t constantly on guard. As one logger said, “There’s lots of hard work out there but if you don’t look out it’ll kill ya.”

John was a founding partner of the Dolbeer and Carson Lumber Company in Eureka, California. Eureka is a town in Humboldt County about 100 miles from the California-Oregon border and is a huge logging and lumbering area.

Dolbeer received patent number 256553 for the Donkey Steam Engine on April 18, 1882. By comparison, to date 7.5 million patents have been issued in the United States. As a point of interest, the current patent numbering system began with a patent #1 issued on July 13, 1836. No information is available about that patent but prior to that date, about 10,000 patents had been issued.

The Steam Donkeys actually acquired their name from their origin in sailing ships, where the “donkey” engine was typically a small secondary engine used to load and unload cargo, raise the larger sails with small crews, or to power pumps. Dolbeer had been a naval engineer before turning to logging which undoubtedly led to his choice of the name for his invention. It is also said that loggers gave it that humble name because the original model looked too puny to be rated in horsepower. Donkey power doesn’t have quite the image of a powerful engine, but as you will see, a Donkey Steam Engine could readily snatch a giant log out of the forest.

This wonderful engine was essentially a collection of mechanical components starting with a wood-fired steam boiler. The boiler supplied steam at anywhere from 100 to 200 PSI to a one cylinder engine that transmitted power through a connecting rod to a crank shaft on which was mounted a flywheel with some sort of brake mechanism. A lever operated clutch configuration controlled a complex of reduction gears and drive wheels that drove a winch. The winch could be either a large pulley with a horizontal shaft or a drum, or a capstan, mounted on a vertical shaft.

The Donkey Engines came in an endless variety of configurations of steam, gas, diesel, or electric power plants plus drums to hold wire rope. They had one thing in common; all were used to haul logs from the woods, load them at landings, move equipment, rig up trees, and to lower or raise wagons up and down inclines. But, the vast majority were steam-powered and most were built in the Seattle, Tacoma and Portland, area. Hard to imagine now but a hundred and fifty years ago Seattle was basically a logging town, as was Vancouver, British Columbia.

In the simplest setup, a “line horse” would drag a cable out to a log in the woods. The cable would be attached, and, on a signal from the whistle on the engine, the Donkey’s operator would open the steam valve on the boiler and engage the clutch, allowing the transmission mechanism to rotate the drum. As the cable was wound around the drum, the log was dragged to the Donkey. The log was then taken either to a mill or to a “landing” where it would be transferred for onward shipment by rail, road or river; either loaded onto boats or floated downstream directly in the water. The layout of a logging operation was no small task as terrain and river characteristics had to be carefully considered and were crucial to the successful movement of these giant logs.

The Donkey operation had a lingo all its own. There are hundreds of terms that are unique to this activity and are much too numerous to mention all of them here. The significant titles are described here.

Operating an early Donkey required the services of a minimum of three men, a boy and a horse. One man, the Choker-Setter, attached the line to a log; an engineer or Donkey Puncher, tended the steam engine; and a Spool Tender guided the whirring line over the spool with a short stick. An occasional neophyte tried using his foot instead of a stick. When he was back from the hospital, he would use his new wooden leg instead. The boy, called a Whistle Punk, manned a communicating wire running from the Choker Setter’s position out among the logs back to the steam whistle on the engine. It was said that one could tell a Whistle Punk by his style of blowing the whistles.

When the Choker Setter had secured the line running from the spool, the Whistle Punk tugged his whistle wire as a signal to the engineer that the log was ready to be hauled in. As soon as one log was in, or “yarded,” it was detached from the line. The horse then hauled the line from the Donkey Engine back to the waiting Choker Setter and the next log. Later a “haulback” drum was added, where a smaller cable could be routed around the “setting” and connected to the end of the heavier “mainline” to replace the line horse.

A more typical Donkey crew consisted of nine or ten men: a Water Tender (the water tank had to be replenished as the steam was fed to and exhausted from the engine), the Donkey Puncher, one or two Spool Tenders, two Choker Setters, two Timber Fallers (they were never called “Fellers”), a Haulback Horseman, and of course the Whistle Punk. There could be more than one Donkey Engine and crew deployed in a large timber tract so you can imagine the furious activity to get those logs to the mill. One engine might haul the logs down to the next engine, depending on the terrain and so on. These were not jobs for the faint of heart. No wimps allowed.

One might ask how could these big, heavy devices be transported around the forest over very rough and uneven terrain? They were actually kind of self-propelled. Since the engine and associated equipment were mounted on heavy skids, and since it was used for pulling, the free end of the cable was tied to a distant tree, the other end was wrapped around the winch on the engine, the gears engaged, and the whole assembly pulled itself into position over hill and dale.

When in the final position, the Donkey was lashed to the nearby trees to secure the apparatus and keep it from being pulled to the logs. That would be just the reverse of the desired effect. After all, the Donkey was mounted on skids so that it would easily slide around in the forest. As Sir Isaac Newton once said, probably more than once, “For every action, there is an equal and opposite reaction!” That reaction had to be constrained, in this case by cables.

Once an area was logged out, the Donkey had to be moved to the next grove of trees to be cut. The hold-down cables would be removed, the pull cable attached to a distant tree, stump or other strong anchor and the machine would drag itself overland to the next location. This was very much like the winch on the front end of a jeep pulling itself out of creek or canyon or up a mountain.

Twenty-six different types of Steam Donkeys were built in the Pacific Northwest by one firm alone. In 1913, one company built 51 donkeys in a 49-day period, all sold before they left the plant to fill rush orders.

Donkey Engines kept getting bigger and bigger. There were two drum and three drum Donkeys able to haul in logs from the woods over high wires, Donkeys that loaded logs on railroad cars, and landing Donkeys that pulled logs to river or lake landings. This was big business back in those days in support of the great logging industry. In the later years of the Donkey era, some were of enormous size. For example, one was so large it had to be mounted on two railroad cars. I doubt this one was dragged around much in the forest.

In The Loggers, Chapter 3, Taming The Virgin Forest, a turn-of-the-century author, Ralph D. Paine, happened upon a logging operation in the Western Cascades and was filled with both admiration and terror at what he witnessed. He described the scene: “Stout guy ropes ran to nearby trees, mooring the Donkey as if it were an unruly kind of beast. In front of the engine was a series of drums, wound round with wire cable, which trailed off into the forest and vanished. The area was littered with windfalls, tall butts, sawed-off tops and branches, upturned roots, 15 feet in the air. Huge logs loomed amid this woodland wreckage like the backs of a school of whales in the sea.”

Paine noticed a long signal wire that led away from the engine’s whistle off into the woods. When an unseen person yanked this wire the Donkey screamed a series of intelligent blasts that could only be some sort of code. The engine clattered, the drums began to revolve and the wire cable grew taut. The Donkey surged against its mooring; its massive body began to rear and pitch as if striving to bury its nose in the earth.

He was then startled by an uproar out in the forest sounding as if trees were being pulled up by the roots. In a moment a log came hurtling out of the underbrush nearly 1,000 feet away. It burst into sight as if it had wings, smashing and tearing its own path… so fast that when it came to a stump, it pitched over it as if it were taking a hurdle. Then it became entangled with another giant a log. The two, as one, did not even hesitate, and both came lunging toward the engine.

He said it is an awesome sight to see a log six feet through and 40 feet long bounding toward you as if the devil were in it, breaking off trees as if they were twigs, leaping over obstacles, gouging a way for itself.

When the gigantic log was within 20 feet of the loading platform where he stood, Paine panicked and ran, but then he said, “the huge missile halted in its flight and the masterful Donkey had a breathing spell.”

Old timers love these old engines and enjoy restoring and demonstrating their capability in museums and parks. Just the mention of a Donkey Steam Engine will cause an old logger, or a young history buff, to stare off into the woods and remember, perhaps with a tear in their eye, the sight and sound of one of these great steam-powered engines dragging giant logs out of the forest to be transformed into lumber for building the West. San Francisco had to be rebuilt after the 1906 earthquake, which represented a huge increase in the demand for lumber.

The sounds they made as they performed their duty — chug, clang, bang, whirr, hiss, tweet – were music to the ears of mechanical engineers and mechanics alike. There is nothing like the clickety, clickety, clickety of a big spur gear pinion driving a giant bull gear round and round and round as the pull cable hauls in a log.

As a mechanical engineer, I have been enthralled by watching these great old machines perform, kind of like a musician standing in front of a symphony orchestra and listening to a great composition.

The Donkey was unique in so many ways, even in terms of its own sounds. How many know what a Steam Donkey sounds like? Even among steam railroad fans, few are familiar with the powerful sound of hot, dry steam powering a 12 x 14 yarder pulling at high-speed. It is unlike any other. The power, the speed, the vibration, and the smell were all a part of it. Memories of those days are of a time of glamour, accomplishment, humor and hard work, in spite of men facing danger, pain, and sometimes death.

Now, you might ask, “How could a guy get all choked up about a dilapidated and rusty old contraption?” Well, to an old logger, mechanic, or mountain man, that several ton pile of wonderful stuff evokes memories of a bygone era, the heyday of logging in the West. I would describe them as “Steam Junkies” or “Gear Heads.” It is definitely a “guy” thing. Donkeys are, in fact, a link to the “glory days of logging.” Those who worked the “big woods” around the steamers speak of a time, now gone forever, with reverent nostalgia. There is a certain romance, if you can call it that, associated with Donkey Steam Engines.

In his book, In Search Of Steam Donkeys, Merv Johnson reminisces about his father, Lee Johnson, “warming toast over the firebox extension. I remember Lee steam cleaning his overalls with his home-made washing machine connected to a Donkey. I remember riding in a ’41 Chevy pickup between the shoulders of two loggers who were reminiscing about the old days. Both of them had spent most of their lives on and around Donkeys. Their vivid descriptions of how yarders sounded with 225 lb. of steam in a hard pull, how the firebox door used to puff after a turn of logs came in, brought tears to my eyes that day.”

Just standing next to a wonderfully restored Donkey Steam Engine listening to the signal whistle, the steam rushing in and out of the piston, the connecting rod moving up and down, the flywheel spinning, big old gears meshing and the pulleys rotating is an emotional experience – especially to those who have lovingly restored the beast.

There is the well-known saying about boys and their toys; well this is about dudes and their Donkeys.

Unfortunately, of the thousands that were built during the age of steam, only a handful remain and few are anywhere near operating condition. How could these machines have disappeared so fast? Why have the traces been almost totally erased? These steamers were central to the character of mechanized logging of the time. Each machine had its own personality, its own idiosyncrasies, unlike today. Today, the machine operator climbs into an enclosed cab, pushes an electric starter button and controls the apparatus effortlessly with a joystick, not unlike that found on a video game.

Though a few Donkeys have been preserved in museums, very few are in operating condition today. The Petry Donkey Steam Engine at the Central Sierra Historical Society Museum at Shaver Lake, California is an exception. It was discovered in 1993 Southeast of Shaver Lake on the side of a mountain by Patrick Emmert, nephew of the owner of Pine Logging Company in Dinkey Creek. Pine Logging was in operation from 1937 to 1979 and was the last lumber mill operating in the Sierra National Forest

Patrick had studied the history of sawmills in the area and followed up on a rumor that it was out there at the old Petry Sawmill site where it had rested since being abandoned in 1912. It was just a rusty pile of metal when Patrick found it – a mill fire in 1947 incinerated all the wood parts of the support structure and many of the small mechanical components were gone. Mill fires were quite common in those days and many mills had to be rebuilt several times. But, Patrick recognized that this was a treasure after all.

OK, he found it – now what? How do you remove a rusty old pile of steel (treasure) covered with many years of forest growth that weighs several tons from its hiding spot deep in the woods? As luck would have it, a helicopter company was operating on a salvage timber sale in the area and agreed to airlift the Donkey to a flat piece of land that Patrick owned nearby. It took only 5 minutes to fly it out. Imagine how long it took originally to drag that engine out to the forest work site. From there it was hauled by flatbed truck down the mountain to a shop in Tollhouse, California for the extensive restoration. Missing parts had to be replaced which were acquired from many sources in the old logging areas of California and from current catalogs for steam equipment. There are numerous steam engine enthusiasts out there.

Rebuilding this engine took a lot of TLC and five years of hard work, but when completed in 1998 the gang held a “steam up” party to celebrate. The engine was mounted on a lowbed trailer and was transported to various logging jamborees. When the Central Sierra Historical Society Museum at Shaver Lake was completed in 2007, this labor of love was donated to the museum where it is now on prominent and permanent display – with its own protective roof. The finished product weighs approximately 3 tons, including the heavy-duty timber skids.

Patrick also discovered a Donkey Engine boiler from a Sierra sawmill in 1994 in the front yard of a home in Clovis, California. The missing parts were acquired from various sources all over the West and it was also restored at the same shop in Tollhouse. It is now mounted on a trailer to be hauled to functions that desire a Donkey demo. These engines have been lovingly and painstakingly restored to near perfect operating condition by a crew of dedicated Donkey docents.

Six times a year, Memorial Day, Labor Day and for other celebrations, they (the Donkeys and the docents) are put through their paces at the museum for the enjoyment of young and old alike, to demonstrate the technique of hauling a log out of the woods. And, you can blow the steam whistles to your heart’s content. If you are musically inclined, you can even play a tune on the whistles. People come from far and wide to participate in these nostalgic events.

So, if you are inclined to take part in the fun-filled “Steam Up” festivities with the Donkey dudes, come on up.

Search Engine Optimization Helps in Creating a Brand Name

Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies in identifying the one method which will be able to put your business to the top without too much of an effort. Advertising on the web is the most widely undertaken promotional methods about any product or service. The news about the existence of your business must reach out to a large number of audiences and only then will you be able to attract customers to do business with you.

The method of promotion on the web is known as SEO or search engine optimization. Search engine is not just one method, but is in fact a combination of different methods for promotion. Online business owners undertake search engine optimization so that their sites can rank high in all of the major search engines. Ranking high in all popular and major search engines is one of the surest means to attracting huge traffics to your online site. Search engine optimization, if done in the proper manner, is sure to give immense benefits to your business.

It said that only a professional knows what work he has to do and it is not at all different in the case of search engine optimization also. If you are an online business owner, you will do wonders to your business if you hand over the search engine optimization work to a professional firm. Evaluating the existing competition in the market and finding out the methods that has been used for optimization is a good way of going about doing things related to search engine optimization.

This is your business and you have worked really hard to put this up. So do not just sit back and relax once you hand over the search engine optimization work to a firm that has trained professional. You must keep a constant track of the work which is being done and see if this is bringing results for your business or not. You are best judge to know if your business is benefiting from the search engine marketing strategy or not. If the strategy is not working out for you, sit and talk to the professional and try to find out what is wrong. It may be that the strategies adopted for search engine optimization may not be suitable to your business.

Remember each business is different and so the strategies adopted must also be different. The strategy which has proved to be a huge success for your friend’s business may not at all be suitable for you. So what you must do is hire professionals who really know their very well, not someone how just has fancy degree and is not capable of doing anything of substance. The idea is to make a wise choice from the huge number of professionals who are working in the field of search engine optimization. Search engine optimization is in fact the most innovative means to do promotion about anything.

Natural Search Engine Optimization For Your Online Business

With the advancing technology and the increasing power of the World Wide Web, internet marketers have discovered a potential that can be utilized to effectively promote their campaign to different online users worldwide. Thus, search engine optimization (SEO) became popular among advertisers.

Search engine optimization, as an effective marketing tool, now comes in two different forms: the paid SEO and the natural SEO. The difference is quite obvious, but for you to effectively hype up your campaign without spending too much, I will show you some essentials you need to know about natural search engine optimization.

Basically, campaigns that are utilized using the natural search engine optimization appear on search engine results through ranking so you must do all efforts to make your website popular among online users. It all starts from the building of the site that features all the basic information needed about your company and the business it offers.

Since your natural SEO doesn’t need money to be executed, you must be able to plan it properly before going on through the implementation. Before establishing a website, lay-out a plan in mind that can help you with your whole campaign.

First is to identify and make good note of your goals and objectives so if you get lost in the process, all you have to do is take a look back on your list and you will be right back on track. Then start laying out your strategy plan and you’re off to go with the execution starting with the website.

In the content of your website, maintain a certain keyword density so it can easily be identified and have good ranking on search engines. However, if the keyword density is too high, search engines will also put your site in lower ranks.

Then you can work on the natural search engine optimization with the use of meta tags. The use of such SEO tools can help you acquire good rankings in natural search results.

One way to effectively help your website get promoted is by article marketing. With quality articles posted on different sites, you can acquire people’s attention that can eventually turn as your website visitor and contribute to the increase of your website.

Next is including links on your articles as this can serve as your portal from the articles to your main site. It is important to not to miss putting such links as your articles won’t make any difference in the improvement of your campaign.

And lastly, don’t be afraid to explore a lot of possibilities that can help you in your natural search engine optimization. And don’t hesitate to seek the recommendations of SEO practitioners to improve your campaign.

Graphic Design, Web Hosting And Search Engine Services Can Take Your Online Business To New Heights

In today’s state of the art epochs of advanced technologies, every business is either on the internet orb or is trying to strengthen its footprint on the World Wide Web arena. In such a milieu, the services which can help online business entities are: – Graphic Design Services, Web Hosting Services and Search Engine Services. Let us look into these services in details. Graphic design services can be augmented with web designing to produce astounding results for online business owners.

The very fact that graphics has the instant effect on customer’s mind put it to use in a multitude of arenas. From designing web pages to brochures and even employee IDs comes under Graphic Design services and a good graphic design service provider can escalate your business to new fangled heights. The latest in Graphic Design Services is Green Sustainable Design which does not affect environment.

Apart from Graphic Design Services, one faced which is deemed as a prerequisite for venturing into the online scenario is the Web Hosting Services which proffers a myriad of resourceful services and features. There are various factors to consider before you chip in for the services of a web hosting service provider. One should aptly back check the dexterity of technical support and guaranteed up time provided by web hosting service provider. Round the hour technical support accessibility automatically implies that you can reach out to technicians in case your web portal is down. Back checking the service provider’s contact information will also remove any predicaments pertaining to instant address to technical issues.

Although there are a host of free websites accessible like Blogspot or WordPress; it is highly advisable you chip in for your own domain name as it will induce a trustworthy and reliable effect on your clients. Also make certain to enquire if the service provider entitles you to support multiple addresses when it comes to electronic mail and if it allows Enewsletters. It is also imperative to investigate about Room for the Server and Bandwidth. This will make sure that your web portal loads faster and people do not sway away from your website due to slow load time.

Yet another crucial service you will need to make your presence felt in this online sphere is Search Engine Services. What these service providers essentially do is promote your web portal through an assortment of on page and off page optimization techniques thereby extending your online presence.

Search Engine Marketing and Online Business Website Promotion

Search engine marketing (SEM) is a term utilized in promotion and advertising upon the internet. SEM generates traffic from internet search engines to your website. This allows traffic to be steered toward your business website.

What is marketing?

Marketing is a plan or execution of the marketing mix for products or services to create business exchanges between people and organizations. One more important fact of marketing is the four “P’s”. Personalization, Participation, Peer-to-Peer and productive modeling.

Draw internet visitors to your business online

To become a successful internet entrepreneur, you must learn how to draw internet visitors to your business website. No matter the quality of your web content, which you have upon your business website, if no one knows your business website exists, you will not be successful.

Let search engines work for your website

You must strategically place your business website on the popular search engines upon the internet. SEM is used to describe paid visibility within the internet search engines. This entails marketing your online business to steer more visitors to your website.

What is Search Engine Optimization (SEO)?

SEO is where you will match your content to how you want internet traffic to find it within the search engines. This must entail keyword and or meta-tags with your keyword listings. Keep in mind that you cannot control what internet visitors initially search for within the search engines. You will not know what pages will get the most visits from internet traffic.

Consult a SEO expert

You will not have to dish out loads of money but keep in mind that you will have to pay for the initial outlay of having your website content optimized. SEO practices have been questioned from an ethical standpoint as of recent. Some SEO consultants will fill your website content with spam and this will end up getting your business website penalized by the major engines. Ensure that you interview carefully for a good SEO expert, otherwise you will face negative results as compared to positive results for your business website.

Pay-per-click advertising

Pay-per-click advertising is when you receive advertising space upon a website. You pay when someone clicks on a particular link. This can definitely lead to more internet traffic flowing into your business website; however do not forget to have protection in the case of what is commonly titled “click fraud”.

What other forms of PPC can be utilized with my business website?

PPC advertising also can be found in the form of search engine services such as a great tool titled “Google AdWords”. Google AdWords give you not only paid inclusitivity within the Google Searches but also across numerous ranges of subscriber websites.

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