Small Home Biz – Top 10 Home Based Business Ideas and Opportunities For a Beginner

Kudos to the small home biz segment that brings into a significant number of the educated, senior and entrepreneur work force from the masses. This section comprises of the people who cannot resist the temptation of working in niche areas and utilizing their creative skills without the corporate intervention and hypes. The small home business sector provides them the essential opportunity they are searching for. No fancy skills like web designing, computer programming and scripting are required for these top 10 home based businesses. It is a small leap from a full-time office job to a full-time “working from home” which eventually gives way to flexible hours when there is a steady source of income.

My choice of “Top 10 home based businesses” that will give you an edge and expedite earnings to break even quickly with your investments are the ones that produce results and have ways to measure your incremental success in steps, however small. A birds eye view of the systems that will make you a self employed home biz owner –

  • Plug-In Profit Site (PIPS)
  • Niche Profit Classroom (NPC)
  • Ewen Chia’s Super Affiliate Inner Circle Club
  • Internet Marketing Centre (IMC)
  • Strong Future International (SFI)
  • Empowerism
  • Global Domain International (GDI)
  • The International Association of Home Business Entrepreneurs (IAHBE)
  • Warrior Pro
  • The Reverse Funnel System
  • Plug-In Profit Site commonly known as the PIPS program comes with a complete money making system that runs on auto-pilot. The package has everything – a professional website, reputed 5 affiliate programs, pre-written sales letter and automated emails by an autoresponder. It is all about earning a residual income from the internet. The advantage of the program is that it gives a kick-start to a newbie who is readily equipped with a useful internet product. A small disadvantage of the system is the initial cost of the membership programs and a 30 days training series that may end up in a total spending spree for an inexperienced marketer.

    Niche Profit Classroom is a membership program that I have found very helpful from my personal experience. NPC provides one-to-one support, premier web hosting for 15 domains and ready made high quality niche websites that are very easy to customize and deploy. The video tutorials are very educational and are made keeping the view of a novice who is new to the internet with no expertise in computer skills. Every month, you get instant access to two ready made businesses and a step by step approach to implement the blueprint. The membership fee is slightly on the higher side for newbies who have just come in but worth investing.

    Ewen Chia’s Super Affiliates Inner Circle Club is a monthly membership program in which the super affiliate shares the secrets, strategies and resources on how to make a fortune from affiliate marketing and various other online techniques. The membership provides 5 modules out of which three of them provide new content every month. One of the modules contains products that you have PLR (Private Label and Resale Rights) that alone is worth your investment in the program.

    Internet Marketing Centre has 12 modules and each module contains a number of lessons, resources along with bonus materials that are broken down into small steps so that you can follow the time-tested, proven business building techniques in order to make profits. There is an action plan for you to follow once you read the lesson. You should join only if you are serious and ready for investing a significant amount of the one time yearly fee. With the latest upgrade, it comes in different options of quarterly payment as well.

    SFI for more than ten years is successfully showing masses how to build a highly profitable internet business from the comfort of the homes. By promoting TripleClicks, an online store, the affiliates can earn commissions by simply referring the people to store. To grow in SFI, you need strong referral and sponsoring skills that can be easily built up with the online SFI training.

    Empowerism is a great web based home business that provides state-of the art website, powerful SEO tools to help drive free traffic to your site, comprehensive training with full access to resources and free “Excellence” magazine that is filled with latest online success tips and strategies. The only thing which may deter one’s online business is that one needs to be good in referring and building network.

    IAHBE is an organization that champions the home-business opportunities and provides access to an unparalleled, one-of-a-kind business building arsenal of your own. You will have at your disposal, dozens of exclusive reports, interviews with the internet’s most successful entrepreneurs, and much more!

    GDI Fight the recession with the most powerful home business, an easy program to build an income from home. GDI offers a great product – domain, web hosting and it is 100% free to sign up for. This eliminates a lot of objections that prospects have when they are looking at online business opportunities. There is absolutely no risk involved.

    WarriorPro comes with a subscription to Host4profit, membership to the world famous Warrior Forum and a complete Ad tracking system. It pays you for each person that signs up for a Host4Profit hosting account either through your PIPS site or individually and is a great way of earning residual income.

    The Reverse Funnel System is an extremely profitable business built in the PIPS website where you get 100% commissions. It is not a scam but requires a significant money amounting to $2K to $5K for the membership schemes that are quite expensive. Hence it isn’t for all and does not provide a launching pad for people who are not prepared to invest.

    Today there are thousands making it big with their home based business. Success is certain for tenacious people who are there for the long haul. Just take up some or all of the above and give your best shot.

    Trigger the Entrepreneur in You

    The thought rolls back to days when we used to pore over discriminating the terminologies ‘Engineering’ and ‘Technology’. As given to understand, Engineering is a design process bringing in innovative thinking and customized solutions in any field, be it construction, power distribution or design of machine intelligence. And by contrast, Technology is a process or tool to execute these designs. Over twenty five years back, as a young engineering aspirant, some of us have debated on this dichotomy of nomenclature, a civil-mechanical-electrical engineering as against a chemical-production technology. Nevertheless, ‘a professional course’ as we call it moulds and directs the student to make a profession of his/her stream of study. Apart from the opportunities in the mainstream functional areas like Project management, Design, Research & Development, or Pedagogy, the quintessential commonality in all streams of study also helps ‘the engineer’ adapt to swings of the market and make smart shifts in career. Year 2000, for instance witnessed a phenomenal shift of career of engineers from all streams of study into IT, a sector which then exhibited a tectonic boom.

    Till a decade ago, our country continued to run short of the number of engineers produced annually as against the intake in both the private and public sectors as per a survey. The statistics shows that engineering colleges sprung up in number from a fair 1500 colleges in 2007 to a mind-boggling 3300 in 2015 in India, with a small state of Kerala alone shouldering over 150 engineering colleges. Has this lowered the bar or shrunk the demand for the profession, is for experts to comment. However, living facts like, India presently churns out more engineers than US and china put together, may add food to these thoughts. Haven’t we stratified multifarious our output of engineers in India. The premier group of IITs followed by a group of corporate backed institutes, NITs, the pick of state colleges and then the rest. On one, we see a brilliant topper from IIT Mumbai walk away with a plum crore plus annual CTC on campus placements and on the other an engineer from strata lower down, still struggling for an upkeep in the initial years. A leading UK based global recruiter firm suggested that engineering roles were the hardest to fill as has been agreed upon by 45% of recruiters globally. As per Nasscom report in 2011 only 17.5% of engineering graduates were deemed employable. India’s information technology industry spends nearly $1 billion a year to make them job-ready, the report said. Again, telling upon the prevalent quality crunch. Eventually we heard reports like, over 50% merit quota seats vacant in Kerala, AICTE bringing down the number of engineering seats by six lakhs etc.

    The scenario here triggers the need for an entrepreneurial upbringing of our young engineers. If we track the career path of engineers from premier institutes in India in the recent past we can see that a good share of them either venture on their own or take a short term industry exposure and then go enterprising. The story from the premium B schools in India is no different. Moreover their curriculum itself introduces entrepreneurship. IITs and IIMs have shown growing fervor for entrepreneurship with as high as 4-5% of students preferring startups to plush placement offers. At IIM Kozhikode 15 of the batch passed out the previous year are entrepreneurs. A recent report reveals that 41 students out of the new batch of various IITs are at various stages of their startup blueprints. Interesting statistics there! The question is, why are such initiatives just restricted to premium institutes and not others? Why can’t we raise the bar and bridge the gap. To be a successful entrepreneur is perhaps the toughest of all assignments, but certainly the most gratifying one at the end of the day.

    Let’s go through a few successful examples. Sachin and Binny Bansal, two ex-IITians from Delhi after some initial exposure in Amazon, ventures into an e-commerce start up in 2007 beginning with small transactions of book and electronics. Now, in less than eight years the company has evolved into a billion dollar business house Flipkart, on an M&A spree gobbling over all small timers. The case study of Make my trip, OLX and UBERs of the world, unfolds similar success stories. A 19 year old young lad, a Harvard sophomore invented a networking tool with a simple intention of getting connected to his friends in college, in 2004 which turned an instant hit. The site now is one of the biggest in the world with over 40crore connections, Facebook by Mark Zuckerberg. Endless goes the success stories of startups in India. This is not just restricted to the IT and e-commerce sector. Services sector, logistics etc also has witnessed flavors of success through startups. Redbus, Taxi4sure goes the names of innumerable startups conceived by brilliant young engineers and in a span of just 7-8 years established a, strong brand equity. Grey orange robotics established in 2009 is the first of its kind venture offering logistics automation solution. Robots move shelves stacked with various products scanning barcodes, yet again the brainchild of two BITs pilani youngsters.

    “Zao Foods”, a Mitali Khalra vision to inculcate a habit of eating nutritious food. She came up with ‘cafe Crostini’ in south delhi. Indiblogger. in was started as a free blogging platform, but the founders had some bigger game plans, to connect the corporate world, companies and brands to their customers as a revenue model.

    ‘Under the mango tree’, a social venture promoting bee keeping, by Vijaya Pastala, an MIT alumni took 14 years to establish. Swapnil kamat and his wife Ruchira had to undergo hardships before establishing their dream venture, Work Better-Training and Development, an executive training company focusing on teaching behavioral and cognitive skills to corporate employees. Helpingdoc. com, an online venture by a team of medical professionals conceptualized the idea of providing medical support online. An overview reveals that, innovative ideas have explored all facets of life, low cost energy, artificial intelligence, robotics, biotech, health, fashion, food, technology, service, and what not. Investors are now running after genuine ideas of business to fund for. Not just the angel investors or venture capitalists but even the corporate allot funds to invest in startups.

    Ratan Tata, the ‘Tata group’ honcho, stepping aside from the day-to-day responsibilities of the corporate conglomerate, took interest in investing in 10 startup ventures shortlisted. The investments typically vary between 1-5 Crore and spread across dotcoms, health care, clean energy etc. The pick of them all is ‘Swasth India’, a Mumbai based affordable healthcare setup providing medical services to low income population, again an IIT Mumbai alumni venture. Franchise India, recently hosted a forum in Mumbai inviting business ideas. We also have Pro Bono consultants providing services to startups non-profit with social relevance and commitments. IIT Mumbai has an Entrepreneurship Cell, a non-profit independent student body which instills the spirit of entrepreneurship among students and working professionals. The Entrepreneur cell of IIT Kharagpur recently held an entrepreneur awareness drive, a massive initiative to encourage students across the country to embrace the concept of entrepreneurship. These E-cells incubates startup ideas by connecting investors and entrepreneurs of similar interests. The Global entrepreneur summit, Eureka – International Business plan competition etc are some of the events which drive the young budding engineers. IIT Chennai also runs an incubation cell C-Tides and Research Park for Startups. Kerala is no behind in startup initiatives and promotions. We have Kerala Startups Society, a not-for-profit organization with the objective of building a vibrant startup ecosystem. Regular meets are organized to interact with investors, successful entrepreneurs and players. Based in the IT technology park- Trivandrum, is Kerala Startup Mission (KSUM) formerly known as ‘Techno-park-Technology Business Incubator’. Under the guidance of Kris Gopalakrishnan of Infosys we have the startup village, another technology business incubator in kochi.

    An innovative business model is all about identifying a social problem to work an effective solution. Thus the startup drive is not just a commercial drive but one of social relevance. A friend of mine recently travelling from Orlando airport to the hotel while on a business tour took an airport cab to destination paying about 90 bucks, but on return smartly took a Uber cab for as low as 25bucks for the same distance. A cost effective solution offered here. A decade ago if one planned a multi city travel in India, it involved a lot of planning and follow-ups with travel agents, hotels, cabs etc. Whereas now it all gets done in a jiffy fiddling with a chosen smart mobile App. Instance of life made easy and smart with start ups. Understandably the mortality rate of startups, are high and not all ventures flourish evenly. But for the youth it is a learning curve to introspect, re-model, and evolve to success.

    The recent business visits by the Indian PM to the US, EU and middle east especially the one to the silicon valley, has generated overwhelming response in terms of investments proposals to India. The digital India drive by the Prime minister intends to generate innovative ideas in digital Technologies which include Cloud Computing and Mobile Applications. As we all know the new generation engineer is sharp, innovative and creative with a higher level of IQ than their predecessors. Now we have the brains, the bucks, the governance and all it takes is some out-of-the-box thinking to churn out the “ideas”. Let the academia with the conducive faculty instill this passion in our youths.

    May the buzz line for the budding engineers be ‘trigger the entrepreneur in you’. Thank you!

    (The writer is a Mumbai based corporate marketer)

    No More Excuses for Small Business Owners for Not Growing Their Businesses

    When talking about business related issues, solutions, and technologies, you will almost always group businesses as small and large. While the separation is there, it won’t be wrong to say that in a modern where digital technologies prevail, it should not be a problem for small businesses to compete with large ones. The large corporations have the advantage of having more resources without a doubt. However, there was not a time in the past when growing and expanding was as easy for small businesses as it is today.

    Digital Marketing for Everyone

    Digital marketing starts with a website today. When it comes to website designs, more money does not always mean a better design. If you are working with the right people and are clear about your requirements, your website can be just as impressive as the website of a large business. In fact, internet users today are more in favor of simplistic websites with a focus on the information they are looking for rather than the glitter and sparkle.

    As for social media marketing, there is no difference in the size of the market that small and large businesses have to target. They are both targeting global audiences and how good they are at it is not defined by how much money they put in their marketing efforts. Social media marketing is free marketing, so there is no excuse as to who has more resources.

    And if you believe that the large corporations make it to the top of the search engine results, you always have a better and more effective niche to compete within – local. With local search engine optimization, small businesses can compete with the medium and large businesses head to head. In simple words, regardless of the size of the business, everyone has access to the same market and same people today. What matters is who does it better.

    Digital Solutions Are Available Specifically for Small Businesses

    When it comes to software solutions for businesses, the focus is not on large corporations anymore. Today, all types of software solutions have their versions built specifically for small businesses. These digital solutions allow small businesses to cut down their costs and make use of the same technologies that large companies are using.

    Take the example of CRMs. At one point, there was a notion that customer relationship management software are only for large businesses, but the things have changed quite a bit today. Web-based CRM are a revelation for small businesses. First, these CRMs provide great marketing, database, customer service and sales solutions to the businesses. Second, they are unbelievably affordable. If you own a small business, you don’t even have to worry about software integration, hardware compatibility, updates, and upgrades, etc. Keep in mind that with in-house solutions, these are the costs that make it difficult for small businesses to grow financially.

    With web-based solutions designed for small businesses, you can now have access to a world-class CRM at a fractional monthly or yearly cost. Other affordable digital solutions available include invoicing software, bookkeeping software, payroll software, etc.

    Customers Have the Power in Hands

    The Internet has empowered customers like never before. You can’t say that just because a business is in multiple countries, it will be impressive enough for people to buy its products. The amazing thing about today’s economy is the power that customers have in their hands. Online reviewing websites, YouTube videos, blogs, etc. are among many platforms that allow customers to know more about businesses. In fact, even Google now puts business ratings and customer reviews right within its search results.

    What this means is that when a customer searches for a business today, he/she is already able to see the reputation of the product they are going to buy. Furthermore, negative reviews from customers can greatly affect the sales of business, giving other businesses a chance to make their name.

    Furthermore, it’s not just the quality of products that matters today. In the modern world, businesses are competing for better customer experience. If your business can give customers the experience they are looking for, your growth is inevitable despite the small size of your business.

    Funding Is No Issue for Startups

    It is always the starting days that matter the most for business. When you are a startup, you are looking for ways to fund your business so you can materialize your idea and polish your product/service according to the requirements of the customers. Finding a platform where you could connect with investors was a challenge in the past. This is not an issue anymore.

    With like our websites, it is easier than ever for small businesses to get in touch with investors and get the right amount of investment that sets them on the path of growth. These are websites that act as a bridge between investors from all around the world and startups. With traditional banks and lenders, you are only limited to a local audience of investors. When you can’t find an investor in your local market, your hopes are almost dead.

    With online funding websites, all you have to do is create a convincing pitch that explains the viability of your startup to the investors and its scope. Your pitch along with all the necessary information that you think investors should see goes on the website where it is visible to hundreds and thousands of investors. If you have done your homework and have a team of right professionals on board, getting the right investment is just a matter of hours or days.

    Final Words

    You can see that a small business can overcome almost all of their challenges much more efficiently today. Starting a business has become so easy that even students can be entrepreneurs today. They can lay the foundation for a business using just their pocket money. From connecting with the right investors to cutting down operational costs, all can be done from the comfort of a person’s home. The only thing that makes the difference today is if you are confident enough to take the first step.

    Women and Small Business

    In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries. In the second part she researched all necessary abbilities of women who like to start up their own business,make differences among women and men owners and gave advices to them.Additionaly, she made some very important questions which need answers for all prospective owners,as following:

    What is my reason for starting a business? What type of business can I start? What skills, interests, and personal qualities will I bring to the business? What are my strengths and weaknesses as a business owner? What fears must I overcome?

    In the third part she gave Case study based on MS Project which could be on a special use for their business ideas from the very beginning to their realisation in praxis.This information will help them form some opinions about the overall climate and how their idea might fare given current conditions. As they become more convinced of its potential, they can delve deeper into specifics that will ultimately become part of a formal business plan. Everything they discover will contribute to their idea’s potential for success Dr Mirjana Radovic pointed that ideas are the currency of entrepreneurs and therefore they must play with many ideas and see which ones bring money and success. The reality is that some businesses may not be profitable enough to provide a living. Other business ideas simply aren’t marketable in some trade area or there might be too much competition already. They may or may not have enough capital to get the business off the ground or to secure adequate business financing. So this book provides the tools with which to make decision whether or not to open own small business.

    In the fourth part of the study she presented the latest results of researching related to women leaders and their position in the business world,i.e. how does people look at ( divided into sex,ages and level of education) women leaders and if they trust them.She compared results of one of the latest researching in the USA with the results in Serbia and Montenegro.Her scientific task was to make some conclusions and to point out some special characteristics of Balkan region .In the fifth part of the book she wrote about some limitation in achiving business success-Enterprenurial Phobia,Intuition and Managers desease among women.Finally,she gave some key points of her researching work and presented conclusion with the stress on the future position of women engagement in the business, where was long domination of men.

    The Complete List of Things to Evaluate Before You Open or Invest in a New Venture

    Do you have an innovative idea you wish to market? Are you planning on opening a new business? Are you investing on somebody else’s idea?

    If you said “yes” to any of these questions, don’t do it just yet!

    Starting or investing on a new venture can be an emotional process full of anticipation and excitement. You need to keep a cool head and treat the process with the utmost objectivity.

    To help with that, I’ve put together a complete list of questions you NEED to answer before you even think about putting a business plan together. This will help you make sure that no overlooked variable makes you incorrectly go forward or not. Make sure you don’t skip any part of the process and end the exercise with a very honest yes or no decision based on the answers.

    You will find it difficult if not impossible to answer some of the questions. It is very important to understand the sureness of each response and the risk that each unanswered question implies. Handle this risk by analyzing scenarios with the different possible answers.

    Write down a simple comment to each question, doing this formalizes your analysis. You can also think about each question in a SWOT analysis context identifying each one as a Strength, Weakness, Opportunity or Threat.

    The Dos and Don’ts to keep in mind:

    Do this all the time

    • Be methodic, analyze completely. Understand the need, competition and constrains, then tailor and differentiate.
    • Be on the lookout all the time for the fatal flaw that will make this fail.
    • Lots of questions can’t be answered or are too vague, check the risk of not knowing them.

    Don’t Do This

    • Don´t follow the classic idea method: “I have an idea, let me think how to shove it to the channel or customer”.
    • Don’t focus on the features of the product, focus on the need you are trying to fulfill.
    • Don’t get tempted to skip a full analysis.
    • The most frequent mistake is to think everybody in the market is like you. If you like the product, everybody else will.
    • It is common to confuse a good idea with a good business opportunity, they are not the same.
    • Thinking “We have no competition” is only for naive entrepreneurs.
    • Don´t obsess with first mover´s advantage, most of the time funds prefer second movers because the idea is already validated.

    The questions you need to answer:

    Product or Service

    • Can you describe the business idea in 25 words or less?
    • Is the idea scalable? Is it limited to your time or something else?
    • Can your offering later change / adapt?
    • Risk of not being able to develop / manufacture the product?

    Market or Customer

    • Can you do formal market analysis or only informal? (Interviews, observations, focus groups, surveys, market experiments, etc.)
    • Who is the customer? How precisely can he be defined? Location, profile, etc.?
    • What problem are you solving? Why would the customer buy? Does he want to?
    • Commercial risk, no willingness to buy?
    • How big is the market? Growing or shrinking?
    • How penetrated is the market by the industry? What share can you get fast? Later?
    • What price is he willing to pay? Based on what? How important is it?
    • How price-conscious is your customer?
    • Risk of change in consumer behavior?
    • Can the target market later be changed? Can you later attack other levels in the value chain?

    Industry

    • Can you do formal analysis or only informal?
    • Is it thriving? Shrinking?
    • Do suppliers have power? Risk of supply shortage? Change in price?
    • Barriers to entry:
    • . Contractual? Patent or trademark?
    • . Lead time in tech development? Innovation?
    • . Management? People?
    • . Location?
    • . Regulations and government?
    • . Other barriers?
    • Can barriers change easily?
    • Do you have relations in place?
    • . Customers?
    • . Suppliers?
    • . Partners? Talent? Investors?
    • Experience in industry? Yours? Other management?
    • Risk of regulatory or other government related changes or intervention?
    • Technology risk of obsolescence?

    Competition

    • Can you do formal competition analysis? If not, what informal analysis can you do? Is it good?
    • Who else is attacking the market? How? Successfully?
    • What is your competition´s pricing strategy?
    • What is the closest thing in the target market to your product? Are you a first mover? Second? More than that?
    • Strategic advantages / differentiators. Clearly visible to consumers or only in your mind? Sustainable? True, important and provable?
    • . Function? Design? Quality? Uniqueness? Innovation?
    • . Delivery? Channel? Availability? Location?
    • . Cost? Marketing? Sales?
    • . Ignorance of buyers?
    • . Customer service?
    • . Other?
    • Are you taking advantage of a certain opportunity, situation or advantage?
    • How fast can competition catch up?

    Channel

    • Which options do you have?
    • Which one is the ideal? Why?
    • If the first choice does not work, does it make sense to try others?
    • What channels does your target market prefer?
    • Which ones are your competitors using?
    • How much integration do the channels have?
    • Will the channel change with customer habits or tech?
    • Risk of no access to the correct channel or consumer?

    Sales and Advertising

    • How will you get customers?
    • How will you retain customers? Is it important?
    • Describe the necessary salesforce?
    • Can a salesperson of ordinary skills sell it?
    • Do you need advertising? Which kind? How much? Is it important?

    Economics

    • How clearly can you model the basic economics of the idea? (Costs, sales, margins, required capital, ROI, etc.)
    • Will there be economies of scale? Are they important?
    • Accounts receivable? Can it become a problem?
    • How will you finance initially? Later?

    Management

    • Do you have or can get the necessary management team?
    • Do management / leadership / organizational capabilities make a difference? How big a difference?
    • How valuable is intellectual property?
    • Does it make sense to do this solo? It normally doesn’t.

    Other

    • Validation:
    • . How fast can you know if the business can work or not?
    • . Can you define the variables to know it? How fast can the data flow?
    • . Do you need product development to know? Dangerous!
    • . Do you need a long selling process or many tries to know? Dangerous!
    • Can you diversify? Not easy on new ventures, but can it be done?
    • Give me the biggest drawback / risk (fatal flaw) of the idea? The one that will make it fail?
    • Enlist the seemingly fatal flaws that can be fixed.
    • Does the idea fit your life objectives? Workload?
    • Do you feel passionate about the idea? Enjoyable? Are you doing it only for the money?
    • Give me the upside / best case scenario?
    • Give me the downside / worst case scenario?

    Why India Needs Culture of Entrepreneurship in Classrooms

    While there are successful examples of young innovators like PC Musthafa (iD Fresh), Sampriti Bhattacharyya (Hydroswarm) and Vijay Sharma (One97), the harsh reality is that an inordinately large number of start-ups fail. That’s the reason why academic institutions and organisations must assist and support the development of entrepreneurs in order to ensure high survival rate.

    Young Indian entrepreneurs are making headlines with regularity. After an entire generation of cautious Indians who viewed entrepreneurship with suspicion-preferring stable and predictable careers in government service, banks, as doctors, lawyers and engineers-the tide is turning. There is optimism in the air as young entrepreneurs are daring to go global, drive innovation and experiment with unique business models.

    The latest Global Entrepreneurship Monitor (GEM) report reflects this important cultural shift. The report noted that 58% of Indian adults (18-64 years old) consider entrepreneurship a desirable career choice and 66% think that entrepreneurs receive a high level of status and respect. And this is not just because Indian tech entrepreneurs are becoming global rock-stars. It is because young entrepreneurs from every sector-from agriculture to manufacturing-are putting India on a new path of growth and development.

    Take the story of 42-year-old PC Musthafa, who quit a well-paying bank job in Dubai to return to India because he wanted to create job opportunities for the rural youth. He started iD Fresh Food, a dosa batter company, with his cousins, 550 square feet of space, two grinders, a mixer and a sealing machine. They began by selling 10 packets of batter a day. Today, iD Fresh Food sells 50,000 packets a day, has expanded its product range to ready-to-eat foods, and is a R100 crore company employing 1,100 people. Musthafa’s goal is to become a R1,000 crore company employing 5,000 people in the next five years.

    Among the more innovative ideas his company is exploring is that of a Trust Shop-in apartment complexes and corporate offices-where you can pick up idli-dosa batter, ready-to-eat wheat parathas and chapatis, and drop the money in a box at the store. The store has no salesmen and is not monitored by cameras to keep an eye on shoppers who don’t pay. The stores are proving to be a success. Shoppers who don’t have money on them are coming back the next day to drop the cash. It is a unique low-cost model that can be scaled, ensuring that prices are kept low and stores are conveniently accessible 24×7.

    Now let’s take the case of 28-year-old Sampriti Bhattacharyya, whose company Hydroswarm designs and manufactures autonomous drones that can scan ocean floors, look for lost aircraft, identify oil spills, and spot radiation under the sea.

    Entrepreneurs and innovators like these are playing a major role in bringing unique ideas, offerings and business models to market-ideas that large companies don’t want to explore because they don’t have a clear and well-charted future and could pose a risk to their growth plans.

    One recent study by a leading analyst has suggested that the micro, small and medium enterprise (MSME) sector-which includes such entrepreneurs-will increase its contribution to India’s GDP from the 8% share in 2011-12 to 15% by 2020.

    The growth is not just because young Indian entrepreneurs are daring to dream up great new ideas, but also because they understand the value of hiring the best talent in the country. Take Vijay Sharma’s One97 Communication, the digital goods arm of Paytm. Sharma’s company announced its expansion into Europe and the US this July, using some of the best business talent in the country to enable the growth. In other words, Indian entrepreneurs are aware of what it takes to be globally competitive.

    Going global should not be difficult for Indian entrepreneurs. Today, the best minds in the country are dreaming of entrepreneurship. This year’s IIT-JEE topper, Deepanshu Jindal, says that after graduation he wants to become an entrepreneur. Youngsters from prestigious educational institutions all over the country such as the IITs and IIMs are showing similar inclinations.

    All this makes great news. But the harsh reality is that an inordinately large number of start-ups fail. Studies have shown that 47% of the jobs created by start-ups are eliminated because the business folds up in the first five years. This emphasises the importance of having academic institutions and organisations to assist and support the development of entrepreneurs in order to ensure a higher survival rate.

    If India is to continue on its growth path, the contribution of entrepreneurs to wealth creation will play a pivotal role. This is why the importance of including entrepreneurship as part of standard curricula cannot be undermined. We must begin by creating a formal culture of entrepreneurship starting in classrooms where young minds and the nation’s future are shaped.

    Small Business Ideas With Low Investment

    1. Mobile Shop Business- Mobile Shop: Nowadays everybody is using Mobile Phones, and there are more opportunities to grow in the future. The way Mobile Market is growing, according to the price of opening a mobile Shop, it will be a very profitable business. You will not need too much capital for this. Start with a small shop and increase the shop as soon as income increases.

    2. Grocery Shop Business- Grocery Store: Grocery Shop has always been counted as a good business idea. The biggest thing is that you do not have to have any special talent for it. In areas where the Grocery Shops are low, you can easily open Profit. If you also add the convenience of Home Delivery in this shop, it will grow faster.

    3.Blogging Business – Blogging: Blogging is also a low investment business. If you write well and you have knowledge of computer and internet then this field also has immense potential for you. There are limitless possibilities for Future in this business. The beginning will be slow, which is in every business, but in a few days it can earn millions of rupees. Its best thing is that students and Part-Timers can also do this business.

    4. Event Management Business – Event Manager: Event Managing is also the highest business at present. India is a country of festivals and festivals and people here organise events on weddings, birthdays and other small occasions. Most people are not able to do all the work of the event due to the busyness, so they need an Event Manager like you who can manage all the tasks and work from other workers. This is one of the Fastest Growing Businesses.

    5. Beauty Parlour Business – Beauty Parlour: This business is the best and easy business for women. You can open a nice Beauty Parlour by doing 2 or 3 months Beautician Course. According to the way the use of Makeup is increasing nowadays, the future of this business is golden.

    6. General Store Business – General Store: Opening a general store of everyday items in use can also be a great and profitable business. In it you can place Soaps and Shampoos, Beauty Products, Stationary and more. Women can also do this business with men. There is also great potential for Future.

    7. Real Estate Business – Real Estate Agent: Nowadays everybody wants to buy their own house or take a plot and want to build their house on it. You can help him by opening Real Estate Agency. I know a lot of Real Estate Agents who help people choose home or land according to their liking, and in return receive commission of 1-2% of the cost of property. This is one of the most profitable businesses in Future Prospects.

    8. Health Club / Gym Business – Health Club / Gym: At present every person, whether old or young, Ladies or Gents, all want their health to be good. For which they go to Health Clubs or Gyms and work out there. You can also earn good by opening a health club or gym in a good area. In Future, when your Health Club starts receiving good income, you can open its second branch in another area.

    9. Computer / Laptop Repairing Business – Computer / Laptop Repairing: If you come to repair computer then it can prove to be a Best Business for you. But even if it does not come, nowadays many government and private institutions and Laptop Repair courses run. This course is usually three months old. You can easily open a Computer Repairing Shop by doing this course. Given the increasing use of computers, this business can be considered as beneficial for Future.

    10. Trainer / Tutor – Trainer / Tutor: You can also earn good money by becoming a Trainer or Tutor. It requires a lot of money for this. If you are good in the field or in which case your guts are strong, then start teaching them to other students or people. If the number of learners increases after a while, then you can add some more Tutors or Trainers. In this way you can take this business to a very high level.

    11. Professional Freelancer – Professional Freelancer: Maybe you do not consider Freelancing a business, but do you know that many people are earning a lot of money by opening Freelancing Agencies and as freelancers. If you have Web Designing, Software Development, Writing, Photo Editing, Writing, Translation etc. or any other talent you can easily earn money by becoming a Professional Freelancer. Nowadays there are many freelancing platforms that provide work to freelancers. The biggest advantage of freelancing is that you determine the time and cost of your work. There is considerable potential for this business to grow in the growing online world.

    12. Interior Decorator – Interior Decorator: Everyone wants his house to look beautiful, because of his good impression on the people coming. People often hire the interior decorators for this. You can also help those people by starting the Business of Interior Designing. In return, you get good money too. There are also unlimited possibilities for Future. Apart from home you can decorate the interiors of Office and Shops too.

    13. Bakery Business – Bakery: Bakery is also a very good and long-term business. It does not require much investment in starting. You can easily start it and make Bread, Toasts, Biscuits etc. and deliver it to nearby market. You can also do Home Delivery of your products. More information on bakery business and project reports can be found on this link – How to Start Bakery Business – Project Report

    14. Home Canteen – Home Canteen: As the population continues to increase, work is also increasing and in the same proportion, Offices are also increasing. Office staff can not find the time to take lunch to their home or hotel. You can open a Home Canteen and bring food to their office for them. You can do this work only from your home and the income is also very high.

    15. Electronic Store – Electronic Store: You can also open an electronic store by investing a little more investment. Nowadays demand for TVs, Fridges, Kitchen Appliances has increased so much and anyone can earn good earnings easily by opening an Electronic Store.

    Culture Shock in Public Restrooms – Oaxaca, Mexico

    Oaxaca is a haven in many rights… beautiful valleys, delicious food, exciting tours, ancient Zapotec ruins, colorful traditions and warm, friendly people… but eventually you’re gonna need to go to the bathroom!

    Now if you are in places that cater to international tourism, there is no culture shock involved when you 1 and 2. You go to the bathroom like you would in any other place in the states, the only difference being the little figures usually used to distinguish between the men’s room and the ladies room are a sombrero and a traditional dress, (not always in that order). Yet, if you’re in Oaxaca, then you are most likely looking to experience the real Mexico. If it weren’t so, you would go to a place like Cancun or Acapulco where everyone speaks English and you can pay in dollars. But if you’re going to be here in Oaxaca, you gotta accept the “trabas“, (the obstacles), here. Let me tell you a little story:

    A few years ago I was sitting in the ADO bus station in Oaxaca on my way to the airport in Mexico City where I needed to catch a flight to Miami to visit my dad. (Flying out of Mexico city instead of flying out of Oaxaca is a good idea if you’re on a budget and want to save money.) Anyways… I was sitting in the terminal munching on a Twix bar, when I saw a tall, thin, blond-haired woman rush by me towards the bathrooms – obviously in a hurry to get there. Completely blowing off the woman who was sitting behind a desk in front of the bathrooms, she hurried into the women’s room. Caught off guard, the short, chubby, dark complexioned woman behind the desk stood up and yelled out to the foreigner, “Señorita! Señorita! SEÑOOORRRIIITTTAAA!!!!”

    Half scared out of her wits, the blond haired woman peeked her head out of the bathroom door, but before she could say anything, the attendant firmly said, “5 pesos por favor!”. Stepping completely out of the bathroom now, the foreign woman approached the desk where the attendant then sat down and pointed to a sign over her right shoulder that said, in English, “YOU MUST PAY 5 PESOS TO USE THESE FACILITIES”. Reading that sign, obviously not seen due to the urgency of the situation, the foreign woman got angry, she said something not very complimentary to the bathroom attendant and went back to her seat in the terminal. I watched her as she threw herself into her chair and started to mumble, with tight lips, to a gentleman next to her that could have been her brother because he looked like the male version of her.

    I just sat observing the spectacle because I had forgotten to bring a book or to buy a magazine and was horribly bored. After about 20 grueling minutes where I could observe the foreign lady’s face getting progressively redder and redder, she stood up, unwillingly, and stomped towards the bathroom. Arriving at the attendant’s desk where the attendant, obviously privy to the situation the foreign woman was in, cracked a half smile triumphantly as she slammed down the 5 pesos on the desk and stormed in the bathroom without even receiving the toilet paper that the attendant hands out at the door.

    I just kind of shook my head and acknowledged the difficulties that many foreigners encounter when they come and partake in the Mexican culture for a while. I know that it’s not always easy but you CANNOT come down here and be inflexible in situations like this. Patience, understanding and then more patience is needed if you want to enjoy Oaxaca or Mexico in general. You must accept these cultural differences if you want to enjoy the culture at all and believe me, the pros outweigh the cons 100 to 1. Now let me make you privy to other “inconsistencies” when going to the bathroom in Oaxaca just to save you the trauma:

    Aside from the fact that you might have to pay between 2 to 5 pesos for entrance into a “public” bathroom, you may also be given a moderate quantity of toilet paper as you enter because there are no toilet paper rolls in the stalls themselves, in most cases. Now let me tell you, they do this to save money, so sometimes they give you a very, very small quantity of toilet paper that is of no real help if Montezuma is paying you a visit. So please learn from my not-so-pleasant experiences… Always take extra toilet paper with you wherever you go. You might notice that many bus and taxi drivers in Oaxaca have toilet paper nudged between the dashboard and the windshield. Well… this is why!

    Now upon entering a bathroom stall and closing the door behind you, (that may or may not have a lock), you may notice that there isn’t a bathroom seat. That’s right! You gonna have to sit directly on the porcelain if you’re gonna sit at all. If you do, you have to hurry up because the edge of the toilet is going to cut off your circulation pretty fast which makes it hard to walk when you finish, believe me. Ohhhh… and when you do finish and try to flush the bowl, there may not be any water. In these cases, the bathroom attendants leave buckets outside the stalls and provide a place for you to dip your bucket in and get water to dump into the toilet.

    When you are finished using the necessities and go to wash your hands and… oooopppssss…. forgot… no water! That’s when you get the “jicara“, (plastic bowl), and go back to where you got the water to dump into the toilet. Fill your jicara and go back to the sink and wash your hands the old fashion way.

    Now I don’t want to scare you. If you are just coming to Oaxaca to tourist around for a week or two, you won’t come across too much of this. But if you are coming down for more than a month or to live, like I did, you will definitely have to deal with this at one point or another. After a while, believe it or not, it all becomes quite natural. So natural in fact that when I do go back to the states, I’m sure I`ll be sitting on the porcelain, leaving 5 pesos outside the bathroom door, washing my hands with a bowl of water and filling up my bucket in the shower:)

    Hope you enjoyed this article. Keep an eye out for more that are sure to come.

    See you next write!

    Express Yourself – How to Conduct a Seminar (Part I)

    Conducting a seminar is a great way to communicate your ideas or introduce new technologies. It is useful to know some guidelines when you have to conduct a seminar. I understood the importance of this both as a attendee and a presenter myself.

    Preparing your presentation

    A successful seminar is the result of careful preparation of your speech and your presentation material. Here is how you can do it.

    Research your subject

    If you are called to speak on a topic, probably thats because you are already have some knowledge of it. Even so, you need to reference from at least 2 different books. This helps you address and include points you have not thought about. It also helps you determine a flow for the seminar.

    Preparing the presentation

    Include a presentation. Presentations help the audience to understand the underlying points that the speaker has to say especially if the subject is rather vague.

    The presentation should have an Introduction and a conclusion. The introduction can include a summary of the topic and a brief overview of what the speaker will be saying for the rest of the duration of the seminar.

    The speaker should determine how long the seminar will take and accordingly create the presentation slides. Thumb of rule is approximately 2-3 minutes per slide if the speaker intends to skim through the slides quickly. And around 5 minutes per slide if the speaker intends to explain the slides with small examples. For example, if the seminar is supposed to be 40 minutes long, there should be around 16 slides if the speaker intends to quickly skim the contents of the slide.

    Make sure the content has a “flow” to it. By flow I mean that the content that comes later can depend on the content which comes in first, but not the other way around. This is a common mistake. The speaker tends to explains a point that should have come in later, in the beginning itself. This tends to confuse the attendees because they have not gained enough insight into the topic to be able to grasp the new information.

    The Look and feel of the presentation is extremely important. Avoid too flashy and too plain presentations. A presentation with extraordinary text effects look naive and detracts from the importance of what the speaker has to say.

    At the same time, avoid plain presentations as the attendees perceive that the speaker has probably not prepared enough. Use well designed presentation templates which are freely available or at a low cost. The text size of primary points should be uniform as far as possible. Secondary points should have a smaller font size to show its reduced significance. Secondary points are indented under primary points.

    Include pictures or graphs instead of text wherever possible. Management Guru CK Prahalad, in a seminar on India’s innovation possibilities, explained the efficacy of the Jaipur Foot in a picture that showed a physically challenged person running with the Jaipur foot. Though the audience had already heard about the Foot, they were visibly amazed and touched as they saw the picture.

    The way text is arranged on the presentation slides is also important. Speakers sometimes make the mistake of putting up points and their respective explanations also. Not only does this practice increase the number of slides, but it is a sure shot way to lull the audience into sleep. So thumb of rule is to use minimum text, and make sure whatever text you put up is a point, not an explanation of a point. If you intend to give out detailed points for reference, do not include them in the slide. It just makes them cluttered and anyway the audience just cannot keep up with the stream of points you list out to them during the seminar. Use handouts instead for such points.

    It is very important to include within the seminar content, examples and case studies. Examples illustrate the speaker’s point in a more interesting way which the audience is immediately able to relate to. Examples and case studies have the power to touch an audience, relate to similar experiences and thereby be eager to learn more. Sometimes small jokes too make the seminar livelier.

    Handouts

    The speaker should prepare handouts as well, especially if the audience is small. Handouts will contain all main points of the seminar as well as those detailed points which cannot be included in the seminar slides but are useful for reference later. Include within the handout, a list of any reference books used to prepare for the seminar. This helps the audience to read or followup on the same topic later.

    Listen to your voice

    The speaker should listen to his seminar using a Dictaphone( or tape recorder) and play it back. It is possible to immediately detect the parts of the seminar that could be corrected or which don’t sound right. If the seminar sounds interesting to the speaker, chances are that others would also feel so.

    During the seminar

    Once the seminar is prepared, relax!! Most of the work is done.

    List out your seminar itinerary
    The speaker should make sure that the audience knows how long this is going to take. Give a brief idea on the important aspects of your speech so that the audience is aware where they are during the seminar. Then start with an introduction. Many people fail to give out a decent introduction before they delve into the subject, perhaps because they want to be quickly done with the main parts. An introduction helps bring people into sync with the subject. The speaker can also emphasize the benefit the audience will get by hearing the seminar out. It would be something like this “The topic I am going to speak today is about xxxxxx and through this I hope you will be able to gain yyyyyy.”

    Style of speaking

    The speaker’s voice should reach everyone, especially if it is a large audience and if there is no adequate sound system. Not able to clearly hear is probably the first way to lose interest. Similarly the seating should be such where everyone can easily see the speaker and the presentation.

    The speaker should be relaxed and should be able to casually bring out examples of as many points he is taking. Examples have the power to immediately make the audience understand the point and be in sync with the speaker.

    Speaker’s attention has to be on the audience. The speaker can probably glance occasionally at the presentation, but remember to make eye contact as often as possible.

    The general thumb rule in a seminar is for the audience to understand the subject first before asking questions Interactions can be initiated after the seminar. But during the seminar the speaker is the one who has to be strictly speaking. While an interactive seminar may seem more lively for the speaker, in fact it is lively only for the speaker and for the person who is asking questions. Others immediately lose interest. So in the interest of the larger audience, the speaker has to make sure he does not lose grip over the audience even for a minute. That means avoiding asking audiences questions during the seminar or encouraging discussions during the seminar.

    So how do people ask questions. They should do it after the seminar during a Question answer session. Any questions they have during the seminar should be written down by the audience and asked after the seminar. The speaker could make these rules clear to the audience prior to starting with the seminar.

    After the seminar

    After the seminar is over, there could be a question answer session where audience can ask questions. As the audience is more aware of the subject now and not burdened with their own questions, they can easily understand the replies to other questions.

    Now the speaker could try to get feedback from the audience about your seminar. Of course this applies only if the seminar is conducted within a company or among people who will come back for more seminars. The speaker should try to understand if the subject was interesting to the audience and in particular “useful” to them or their department. This way it is possible to understand whether to continue to build on the details of the same or similar subjects in your next seminar.

    In Poornam’s Development department, we conduct feedback sessions after every seminar to know whether the topic is useful for further implementation within the department. This way we were able to include JAD (Joint Application Development) and Inspection Review methods to our processes. The seminar became an extremely useful method to increase the knowledge level of staff and to improve our processes also. If the feedback session wasn’t there, probably people would have forgotten about the seminar and its uses to the department. Remember the speaker is a powerhouse of information on the topic and that knowledge should not go waste if it is useful to the organization.

    Conclusion

    Finally ensure that seminars are always are conducted in an organisation. Besides drastically improving kowledge levels, it brings about an understanding of the immensity of the vast unknowns in our profession or for that matter any profession. This in turn eradicates complacancy.

    Another surprising benefit of conducting seminars within organisations is the increased confidence levels found in the speakers. Generally once a speaker has conducted a seminar, he rarely stops conducting seminars and goes on to become good enough to speak outside the company to a more general audience.

    As complacancy is eradicated, a renewed interest in learning is developed and most speakers turn to writing articles and reading more books. Most importantly, the fresh inflow of new ideas enters the organisation as many of these ideas are implemented. The audience which listens to the seminar already know much of what is spoken and are ready to accept changes brought about by the new systems introduced as a result of the new ideas introduced by the speaker.

    All in all, seminars benefit the orgnisation, the audience and most importantly the speaker.

    Diaspora Literature – A Testimony of Realism

    Diaspora Literature involves an idea of a homeland, a place from where the displacement occurs and narratives of harsh journeys undertaken on account of economic compulsions. Basically Diaspora is a minority community living in exile. The Oxford English Dictionary 1989 Edition (second) traces the etymology of the word ‘Diaspora’ back to its Greek root and to its appearance in the Old Testament (Deut: 28:25) as such it references. God’s intentions for the people of Israel to be dispersed across the world. The Oxford English Dictionary here commences with the Judic History, mentioning only two types of dispersal: The “Jews living dispersed among the gentiles after the captivity” and The Jewish Christians residing outside the Palestine. The dispersal (initially) signifies the location of a fluid human autonomous space involving a complex set of negotiation and exchange between the nostalgia and desire for the Homeland and the making of a new home, adapting to the power, relationships between the minority and majority, being spokes persons for minority rights and their people back home and significantly transacting the Contact Zone – a space changed with the possibility of multiple challenges.

    People migrating to another country in exile home

    Living peacefully immaterially but losing home

    Birth of Diaspora Literature

    However, the 1993 Edition of Shorter Oxford’s definition of Diaspora can be found. While still insisting on capitalization of the first letter, ‘Diaspora’ now also refers to ‘anybody of people living outside their traditional homeland.

    In the tradition of indo-Christian the fall of Satan from the heaven and humankind’s separation from the Garden of Eden, metaphorically the separation from God constitute diasporic situations. Etymologically, ‘Diaspora’ with its connotative political weight is drawn from Greek meaning to disperse and signifies a voluntary or forcible movement of the people from the homeland into new regions.” (Pp.68-69)

    Under Colonialism, ‘Diaspora’ is a multifarious movement which involves-

    oThe temporary of permanent movement of Europeans all over the world, leading to Colonial settlement. Consequen’s, consequently the ensuing economic exploitation of the settled areas necessitated large amount of labor that could not be fulfilled by local populace. This leads to:

    oThe Diaspora resulting from the enslavement of Africans and their relocation to places like the British colonies. After slavery was out lawed the continued demand for workers created indenturement labor. This produces:

    oLarge bodies of the people from poor areas of India, China and other to the West Indies, Malaya Fiji. Eastern and Southern Africa, etc. (see-http://www.postcolonialweb.com)

    William Sarfan points out that the term Diaspora can be applied to expatriate minority communities whose members share some of the common characteristics given hereunder:

    1.They or their ancestor have been dispersed from a special original ‘centre’ or two or more ‘peripheral’ of foreign regions;

    2.They retain a collective memory, vision or myth about their original homeland-its physical location, history and achievements;

    3.They believe they are not- and perhaps cannot be- fully accepted by their lost society and therefore feel partly alienated and insulted from it;

    4.They regard their ancestral homeland as their, true, ideal home and as the place to which they or their descendents would (or should) eventually return- when conditions are appropriate;

    5.They believe they should collectively, be committed to the maintenance or restoration of their homeland and its safety and prosperity; and

    6.They continue to relate, personally and vicariously, to that homeland in one way or another, and their ethno- communal consciousness and solidarity are importantly defined by the existence of such a relationship ;( Safren Willam cited in Satendra Nandan: ‘Diasporic Consciousness’ Interrogative Post-Colonial: Column Theory, Text and Context, Editors: Harish Trivedi and Meenakshi Mukherjee; Indian Institute of Advanced Studies 1996, p.53)

    There lies a difficulty in coming to terms with diaspora, and as such it introduces conceptual categories to display the variety of meanings the word invokes. Robin Cohen classifies Diaspora as:

    1. Victim Diasporas

    2. Labour Diasporas

    3. Imperial Diasporas

    4. Trade Diasporas

    5. Homeland Diasporas

    6. Cultural Diasporas

    The author finds a common element in all forms of Diaspora; these are people who live outside their ‘natal (or imagined natal) territories’ (ix) and recognize that their traditional homelands are reflected deeply in the languages they speak, religion they adopt, and cultures they produce. Each of the categories of Diasporas underline a particular cause of migration usually associated with particular groups of people. So for example, the Africans through their experience of slavery have been noted to be victims of extremely aggressive transmigrational policies. (Cohen)

    Though in the age of technological advancement which has made the traveling easier and the distance shorter so the term Diaspora has lost its original connotation, yet simultaneously it has also emerged in another form healthier than the former. At first, it is concerned with human beings attached to the homelands. Their sense of yearning for the homeland, a curious attachment to its traditions, religions and languages give birth to diasporic literature which is primarily concerned with the individual’s or community’s attachment to the homeland. The migrant arrives ‘unstuck from more than land’ (Rushdie). he runs from pillar to post crossing the boundries of time, memory and History carrying ‘bundles and boxes’ always with them with the vision and dreams of returning homeland as and when likes and finds fit to return. Although, it is an axiomatic truth that his dreams are futile and it wouldn’t be possible to return to the homeland is ‘metaphorical’ (Hall). the longing for the homeland is countered by the desire to belong to the new home, so the migrant remains a creature of the edge, ‘the peripheral man’ (Rushdie). According to Naipaul the Indians are well aware that their journey to Trinidad ‘had been final’ (Andse Dentseh,) but these tensions and throes remain a recurring theme in the Diasporic Literature.

    Diaspora

    1.Forced 2.Voluntary

    Indian Diaspora can be classified into two kinds:

    1. Forced Migration to Africa, Fiji or the Caribbean on account of slavery or indentured labour in the 18th or 19th century.

    2.Voluntary Migration to U.S.A., U.K., Germany, France or other European countries for the sake of professional or academic purposes.

    According to Amitava Ghose-‘the Indian Diaspora is one of the most important demographic dislocation of Modern Times'(Ghosh,) and each day is growing and assuming the form of representative of a significant force in global culture. If we take the Markand Paranjpe, we will find two distinct phases of Diaspora, these are called the visitor Diaspora and Settler Diaspora much similar to Maxwell’s ‘Invader’ and ‘Settler’ Colonialist.

    The first Diaspora consisted of dispriveledged and subaltern classes forced alienation was a one way ticket to a distant diasporic settlement. As, in the days of yore, the return to Homeland was next to impossible due to lack of proper means of transportation, economic deficiency, and vast distances so the physical distance became a psychological alienation, and the homeland became the sacred icon in the diasporic imagination of the authors also.

    But the second Diaspora was the result of man’s choice and inclination towards the material gains, professional and business interests. It is particularly the representation of privilege and access to contemporary advanced technology and communication. Here, no dearth of money or means is visible rather economic and life style advantages are facilitated by the multiple visas and frequent flyer utilities. Therefore, Vijay Mishra is correct when he finds V S Naipaul as the founding father of old diaspora but it is also not wrong to see Salman Rushdie as the representative of Modern (second) Diaspora V S Naipaul remarkably portrays the search for the roots in his ‘A House for Mr. Biswas:

    “to have lived without even attempting to lay claim to one’s portion of the earth; to have lived and died as one has been born, unnecessary and accommodated.(Naipaul,14) similarly Mohan Biswas’s peregrination over the next 35 years, he was to be a wanderer with no place to call his own'(ibid. 40)

    In the same manner, Rushdie’s Midnight Children and Shame are the novels of leave taking… from the country of his birth (India) and from that second country (Pakistan) where he tried, half-heartedly to settle and couldn’t.” (Aizaz Ahmad, 135)

    Here the critique of Paranjape generates the debate of competing forms of writing: Diaspora or domiciled -those who stayed back home and importantly a competitive space for the right to construct the homeland, so he points out the possibility of harm by ‘usurping the space which native self- representations are striving to find in the International Literary Market place and that they may ‘contribute to the Colonization of the Indian psyche by pondering to Western tastes which prefer to see India in a negative light.’ The works of various authors like Kuketu Mehta, Amitava Ghosh, Tabish, Khair, Agha Shahid Ali, Sonali Bose, Salman Rushdie confirm a hybridity between diasporic and domiciled consciousness. They are National, not Nationalistic inclusive not parochial, respecting the local while being ecumenical, celebrating human values and Indian pluralism as a vital ‘worldliness’. (Ashcraft, 31-56)

    The diasporian authors engage in cultural transmission that is equitably exchanged in the manner of translating a map of reality for multiple readerships. Besides, they are equipped with bundles of memories and articulate an amalgam of global and national strands that embody real and imagined experience. Suketu Mehta is advocate of idea of home is not a consumable entity. He says:

    You cannot go home by eating certain foods, by replaying its films on your T.V. screens. At some point you have to live there again.”(Mehta, 13)

    So his novel Maximum City is the delineation of real lives, habits, cares, customs, traditions, dreams and gloominess of Metro life on the edge, in an act of morphing Mumbai through the unmaking of Bombay. It is also true, therefore, that diasporic writing is full of feelings of alienation, loving for homeland dispersed and dejection, a double identification with original homeland and adopted country, crisis of identity, mythnic memory and the protest against discrimination is the adopted country. An Autonomous space becomes permanent which non- Diasporas fail to fill. M K Gandhi, the first one to realize the value of syncretic solutions’ hence he never asked for a pure homeland for Indians in South Socio-cultural space and so Sudhir Kumar confirms Gandhi as the first practitioner of diasporic hybridity. Gandhi considered all discriminations of high and low, small or great, Hindu or Muslim or Christian or Sikh but found them ‘All were alike the children of Mother India.’

    Diasporic writings are to some extent about the business of finding new Angles to enter reality; the distance, geographical and cultural enables new structures of feeling. The hybridity is subversive. It resists cultural authoritarianism and challenges official truths.”(Ahmad Aizaz, In Theory: Classes, Nations, Literatures; OUP, 1992,p.126) one of the most relevant aspect of diasporic writing is that it forces, interrogates and challenges the authoritative voices of time (History). The Shadow Line of Amitav Ghosh has the impulse when the Indian States were complicit in the programmes after Indira Gandhi’s assassination. The author elaborates the truth in the book when he says:

    “In India there is a drill associated with civil disturbances, a curfew is declared, paramilitary units are deployed; in extreme cares, the army monarchs to the stricken areas. No city in India is better equipped to perform this drill than New Delhi, with its high security apparatus.”(Amitava Ghosh, 51)

    The writers of Diaspora are the global paradigm shift, since the challenges of Postmodernism to overreaching narratives of power relations to silence the voices of the dispossessed; these marginal voices have gained ascendance and even found a current status of privilege. These shifts suggest:

    “That it is from those who have suffered the sentence of history-subjugation, domination, Diaspora, displacement- that we learn our most enduring lessons for living and thinking.”(Bhabha, 172)

    The novels of Amitav Ghosh especially the hungry tide in which the character Kanai Dutt is cast together “with chance circumstance with a Cetologist from the US, Priya Roy studying fresh water Dalphines, The Oracaella Brebirostris. The multiple histories of the Sunderbans became alive when the diaries of Marxist school teacher Nirmal came to light. He withdraws from the romance of political activism and came to settle with his wife Nilima in Lucibari and the relation between them is exemplified in the pragmatism of Nilima:

    “You live in a dream world- a haze of poetry

    Such passages of the novel points towards the metaphorical distinctions between the centre and margins, made narrative and little histories the well knows gods and the gods of small things. In the novels of Ghosh an assault of unarmed settlers Morich Jhapi, in order to evict them forcively is carried out by gangsters hired by states. They had been “assembling around the island… they burnt the settlers, hearts, they sank their boats, they lay waste their fields.”(ibid)

    Similarly there are a number of novels by South Asian and British Writers on the theme of partition a blatant reality in the global history. Partition was the most traumatic experience of division of hearts and communities. Similarly, Ice Candy Man comprises 32 chapters and provides a peep into the cataclysmic events in turmoil on the sub continent during partition, the spread of communal riots between the Hindu and Sikhs on the one side and the Muslim on the other. The Muslims were attached at a village Pirpindo and the Hindus were massacred at Lahore. It was partition only that became the cause of the biggest bloodshed and brutal holocaust in annals of mankind. Lenny on eight years child narrates the chain of events on the basis of her memory. How she learns from her elders and how she beholds the picture of divided India by her own eyes in the warp and woof of the novel. There is a fine blend of longing and belonging of multiplicity of perspectives and pointed nostalgia of mirth and sadness and of Sufism and Bhakti is epitomized in the work of Aga Shahid Ali. Similarly the novels of Rahi Masoom Raja (in Hindi) narrate woeful tale of partition, the foul play of politicians, the devastated form of the nation and its people after partition and longing for the home that has been:

    “Jinse hum choot gaye Aab vo jahan kaise hai

    Shakh-e-gulkaise hai, khushbu ke mahak kaise hai

    Ay saba too to udhar hi se gujarti hai

    Pattaron vale vo insane, vo behis dar-o-bam

    Vo makee kaise hai, sheeshe ke makan kaise hai.

    (Sheeshe Ke Maka Vale ,173)

    (“To which we hav’een left adrift how are those worlds

    How the branch of flower is, how the mansion of fragrance is.

    O,wind! You do pass from there

    How are my foot-prints in that lane

    Those stony people, those tedious houses

    How are those residents and how are those glass houses.)

    Most of the major novels of South Asia are replete with the diasporic consciousness which is nothing but the witness of the all the happenings of social realities, longings and feeling of belonging. Train To Pakistan, The Dark Dancer, Azadi, Ice Candy Man, A Bend In The Ganges, Twice Born, Midnight’s Children, Sunlight on A Broken Column, Twice Dead, The Rope and Ashes and Petals all these novels abound in the same tragic tale of woe and strife from different angles. Most of the fictions of South Asian Countries are written in the background of post- colonial times and the same South Asian countries were under the colonial rules of the English. After a long battle of independence when those countries were liberated, other bolt from the blue of partition happened. This theme became whys and wherefores of the most of South Asian novels and the popularity of it will prognosticate its golden future.

    References:

    1.(Cohen Robin, Global Diasporas- An Introduction. London: UC L Press, 1997)

    2.Rushdie: Picador, Rupa, 1983.

    3.Safren Willam cited in Satendra Nandan: ‘Diasporic Consciousness’ Interrogative Post-Colonial: Column Theory, Text and Context, Editors: Harish Trivedi and Meenakshi Mukherjee; Indian Institute of Advanced Studies 1996, p.53)

    4.Stuart Hall, ‘Cultural Identity and Diaspora in Patric White and Laura Christmas, eds, Colonial Discourses and Post-Colonial Theory: A Reader, New York: Columbia University Press, 1994,p.401)

    5.(Rushdie: Shame Picader, Rupa, 1983, p.283).

    6.(An Area of Darkness London: Andse Dentseh, 1964,p. 31)

    7.(Ghosh, Amitava : ‘The Diaspora in Indian Culture’ in The Imam and The Indian Ravi Dayal and Permanent Books, Delhi : 2002,p.243)

    8.(Naipaul, V S, A House for Mr. Biswas Penguin, 1969,p.14)

    9.Aizaz Ahmad ‘In Theory: Classes Nations, Literatures, O.U.P.1992, and p.135)

    10.(Ashcraft. Bill. And Pal Ahluwalia, Edward Said: The Paradox of Identity Routledge,London & New York 1999,p.31-56 )

    11.(Mehta, Suketu, Maximum City Viking, Penguin, 2004, p. 13)

    12.(Amitava Ghosh, The Ghost of Mrs. Gandhi in The Imam and The Indian , Ravi Dayal, New Delhi, 2002,p.51

    13.(Bhabha, Homi, The Location of Culture, Lodon, 1994,)

    14.(Ghosh, Amitav,The Hungry Tide Delhi:Ravi Dayal Pub.2004)

    15.Dr. Rahi Masoom Raza, Sheeshe Ke Maka Vale. ed. Kunvar Pal Singh, Delhi: Vani Pub.2001,)

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