December 2022 - Page 5 of 13

Start an Online Business

You can start an online business without much start up cash. With an idea, and a plan, you can start an online business. Yes, you have seen this statement in many pages over the Internet but in using your business sense, your spare time, and a good idea to back you – your online business will succeed. Often times you will find that ideas are being recycled, exploited, and pushed at you with every click of your mouse. What will make the real difference in starting your own online business is using creative, different and new ideas.

There are many reasons why you may choose to start a business online. You need to look at the myths and realities of what you believe in. Think about why you want to start an online business, and then think about the pros and cons of the situation you are faced with. Before purchasing any product or reselling any product for any other business also online, investigate and learn as much as you can about the product. Search the product, the company and the services offered, by that company, so you are sure you have the same morals and ideals as the company you promote, if you choose to go this route.

Online businesses are going to make money no matter what. This is a myth. If you are not dedicated to your online business, if you are not adding, changing and offering more to your customers than someone else, you may not make as much money as you would like. The reality of the online business is this: most businesses that are successful online are successful because of the dedication and the ongoing hard work that is put into the business by the owner. Many online businesses are operating by those who are not working in another capacity and by those who are unable to work for someone else. Don’t get me wrong; we are talking about the small businesses online, not the large retail outlets that are online.

Start an online business based on a hobby, or a topic that you have a real interest in. The small business online that is successful is most often one that specializes in one niche area. Sure you can have more than one niche or hobby, but focus on one business, build it, create the site, generate a flow of traffic, and then change your focus to include a second site or another type of business.

To start an online business you need to write down ten tops ideas, things you want to sell, topics that you know about, and then you can set your focus on what your business could sell, service, offer or how you can generate sales from that point. Starting a business from scratch online could involve manufacturing products, selling products based on a niche (such as pets, crafts, computers, books, clothing, sports etc.).

The basics of a business online is going to create a market awareness of what you have to offer, and this could be anywhere or anyone in the world. Create a business plan, one that will set out in writing what you want to accomplish step by step, and how you will achieve this. You can advertise online and offline the products or services that you offer. The online business you build will require some type of name, branding and logo that will create a buzz about your web page. The online name, and logo is going to create awareness for a buyer. This awareness will lead them back to your site, to purchase from your business again and again, as they learn to trust you.

Search Engine Optimization Helps in Creating a Brand Name

Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies in identifying the one method which will be able to put your business to the top without too much of an effort. Advertising on the web is the most widely undertaken promotional methods about any product or service. The news about the existence of your business must reach out to a large number of audiences and only then will you be able to attract customers to do business with you.

The method of promotion on the web is known as SEO or search engine optimization. Search engine is not just one method, but is in fact a combination of different methods for promotion. Online business owners undertake search engine optimization so that their sites can rank high in all of the major search engines. Ranking high in all popular and major search engines is one of the surest means to attracting huge traffics to your online site. Search engine optimization, if done in the proper manner, is sure to give immense benefits to your business.

It said that only a professional knows what work he has to do and it is not at all different in the case of search engine optimization also. If you are an online business owner, you will do wonders to your business if you hand over the search engine optimization work to a professional firm. Evaluating the existing competition in the market and finding out the methods that has been used for optimization is a good way of going about doing things related to search engine optimization.

This is your business and you have worked really hard to put this up. So do not just sit back and relax once you hand over the search engine optimization work to a firm that has trained professional. You must keep a constant track of the work which is being done and see if this is bringing results for your business or not. You are best judge to know if your business is benefiting from the search engine marketing strategy or not. If the strategy is not working out for you, sit and talk to the professional and try to find out what is wrong. It may be that the strategies adopted for search engine optimization may not be suitable to your business.

Remember each business is different and so the strategies adopted must also be different. The strategy which has proved to be a huge success for your friend’s business may not at all be suitable for you. So what you must do is hire professionals who really know their very well, not someone how just has fancy degree and is not capable of doing anything of substance. The idea is to make a wise choice from the huge number of professionals who are working in the field of search engine optimization. Search engine optimization is in fact the most innovative means to do promotion about anything.

Your Domain Name Will Not Make Or Break Your Online Business

I am writing this article as a lot of people are finding it very stressful when it comes to getting a domain name for their Internet business.

When it comes to getting a good domain name I want you to understand this very important sentence:

Your Domain Name Will Not Make Or Break Your Business!

Now I’m going to prove this to you so you can sleep at night knowing that when you are getting a domain name it is not going to make or break your business. The reason for this is you will wake up two days later after getting a domain name thinking that another better domain popped into your head and the domain name you have now will hurt your Internet business.

Again, it won’t.

Here’s the proof:

For examples in this article on getting a domain name I searched in Google for 3 major keyword phrases and looked at the top 20 search results returned.

The 3 keyword phrases were; Internet Marketing, Online Marketing and Internet Marketing Strategies.

Regardless of when you read this article and you are concerned when it comes to getting a domain name you can still search for these terms and the results will be about the same. You can also search your own keyword phrase regarding the topic of your own Internet business when getting a domain name.

For the keyword phrase ‘Internet Marketing’ out of the top 20 results Wikipedia is at the #1 and the keyword phrase is in the #2 and #3 positions and also in the #5 #11, #13 and #15 positions.

Now an important point to consider is this is an extremely competitive market and you could use a longer keyword phrase when getting a domain name to give you a better chance to compete.

Let’s look at the other two examples also being highly searched for terms with a lot of competition.

For ‘Online Marketing’ this phrase appears in the domain name at positions #5, #13, #14 and #18. Yep! Only 4 times in the top 20.

For ‘Internet Marketing Strategies’ the phrase appears in the domain name at positions #4 and #10. That’s it. So you can see that a domain name by itself doesn’t really mean that much.

Do some keyword research on your target market and then see what’s available when you go about getting a domain name.

See how you can add just a little to that keyword phrase and find an available domain to purchase.

Don’t spend 50 hours at this, once you understand the concept it should only take you an hour or two and then you should be off to getting a domain name. And don’t second guess yourself once you have purchased a domain. If you did a little research it is most likely more than good enough.

Believe that, because it’s true, and you won’t find yourself tossing and turning all night.

Keep it simple, basic and with a little bit of intelligent keyword research you will be able to pick a good domain name.

There are a lot of things that go into building a successful Internet business. Getting a good domain name is actually only a small part of all that.

Choosing an Effective Domain Name

When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things that the other person sees when looking at your brand. One thing that you should keep in mind is that you will have to live with that domain name for a very long time so you better make it a good one.

What goes into choosing a domain name?

As you are in the process of deciding which domain name you should choose, you will want to factor in certain concepts before you actually make a final decision. You will want to choose a name that is short, unusual, and that typifies your particular brand. Okay, those are the things that you should keep in mind. What about things that you should not choose?

In addition to the few basics that have been stated, there are some additional details that you will also wish to consider. They will also help you to choose the best possible domain name for your business.

Your domain name should:

Typify your brand: The name should have some aspect of your brand in it. It should also be a name that people will remember and that is unique to you and to your business.
Be easy to pronounce: Is it easy for you to pronounce your domain name? Is it easy for other people to pronounce it too? If the answer to either one of those questions is no, you may want to rethink the name and come up with something that fits the criteria.
Be short: The last thing you want it for your domain name to be long and cumbersome. You want it to be short, easy to type, easy to pronounce, and easy to share with other people.
Be a.com, if possible: .com is still the most common suffix for domain names. That suffix works for all sorts of businesses, no matter what you are selling. Of course, other suffixes will also work but they are not preferable.
Stay far away from other, similar domain names: If you have a domain name that sounds similar to another business’ (or individual’s) domain name, you may run into trouble. You certainly do not want to get involved with any sort of copyright infringement problems. Tap into your creativity and come up with a name that is uniquely yours.
Use a strong keyword, if possible: A keyword is very important if it works in your domain name. That will help to keep you optimized for the search engines. However, it is not always possible to use a keyword. If you don’t have that as an option, you will come up with another creative domain name.
Give a clear message about what you are selling: If you do it correctly, your domain name will instantly let people know about your brand and your offerings. That will go a long way to distinguishing the right target audience from the people who are actually not your potential clients.
Not necessarily be carved in stone: Of course, you want to keep in mind that your domain name will be with you for a long time. However, that doesn’t mean that it will necessarily be with you forever. If, after a significant amount of time, you find that your domain name just isn’t working for you anymore (maybe you have taken your business in a different direction), you can revise the name and make it work for your new direction.
Stay away from hyphens and numerals: Numerals and hyphens tend to confuse people. That especially applies if you say your domain name to the other person. The number and/or hyphen can be confusing because the other person will not understand if you are using the number instead of the word and when it comes to hyphens, there are several different types of dashes that the other person may use instead. In that case, he or she will never get to your website (or, at least, not easily) and the person may just end up walking away. Why ask for trouble?

Conclusion

As you are setting up your new business and putting all of the pieces into place initially, your domain name is one of the first things that you need to establish. Domain names are not in any way random. A lot of thought goes into choosing a domain name and you should make sure that yours is a clear representation of who you are and what you represent.

How To Make Great Money Part Time Buying And Selling Domain Names – Part One

This truly is the business to get into in 2005. It’s a red hot opportunity that savvy investors can make a killing on when you know how. And this article will walk you step-by-step through the money-making process.

Don’t be put off by the term “investors”. I’m not talking big money down here. As long as you’ve got a spare £5 a week then great money can be made for only half an hour of your time. Like the sound of that? Thought so.

There’s a few ways you can make money buying domain names and selling them on for profit. And I mean PROFIT. You’ll see why people will be scratching at your door to buy off you in just a moment.

Let’s start with the basics.

All domain names are only registered for a limited amount of time.Registrars can choose to use the name for a period of between 1-10 years. After this the rights to these domain names expire and the user has to renew the name again. If they don’t do this it will be placed on hold for a short time and then deleted. This means it is then available for anyone who wants to buy it!

This Is Where You Can Cash In!

20,000 expired domain names are made available each and every day. Some of them are very attractive and well-established names.

Example. Last year the owners of Race.com carelessly didn’t renew their registration fee. It was grabbed (the term used to describe purchasing an expired name) by a savvy ‘investor’ for a few pounds and sold for thousands and thousands back to the old owner.

The owner was willing to pay huge sums for to the investor because he had built up qualified traffic over X amount of years and didn’t want to lose all the previous custom.

Now I admit that making a sale for thousands is rare, but is certainly possible.

The likeliness is that you can buy a domain name and register it for £5-£50 and then sell it on for anything from £150 – £1000. Do this with five domain names a week, and your looking at a big sum of money for only a couple of hours work.

It’s not just businesses that have carelessly let their domain name that will buy off you. It’s other businesses too that will buy the name to get the old owners’ traffic. It’s a legitimate way of increasing your customer base.

And if the old owner and a new potential owner get into a bidding war…well..the sky really is the limit.

So there’s two main reasons why people will be willing to pay YOU a couple of hundred pounds for a domain name.

a) They carelessly let the domain name expire. That means that they will pay you to get the name back to ensure that they don’t lose their existing traffic that they may have built up over years and years.

B) They are a business in the same field as the one that has let the name expire and therfore will pay you to secure the exisitng custom of a rival.

Here’s step-by-step how you go about this fantastically profitable part time business.

There are several sources of expired domain name information and reserach tools, some free and some that require a payment of a fee.

http://www.wehavethem.com supplies lists of names due to be deleted. http://Www.DeletedDomains.com allows you to do some searching free and more extensive searching for a $99 annual fee.You can search for names that are due to be deleted and also allows you to bid on newly deleted names that have already been grabbed by other ‘investors’.

What you are looking for is an expired domain name with traffic in the last month of anything over 1500. Ensure that the site is an actual consumer site. There’s no point buying a domain name if the previous site wasn’t selling any goods.

If you see a site that had tens of thousands of visitors in the last month GET IT. The likeliness is that the previous owners will be itching to get their name back off of you due to its obvious success.

Also if you see a name with a large qualified traffic thats due to expire and has a high traffic volume use an automated grabbing system such as http://www.snapnames.com and http://www.pool.com. These will ensure the second they become available you will have registered them. The cost is about $60 but only if they get the names for you. Definately worth it in my eyes.

Remember you could easily sell the name for hundreds, maybe thousands.

In part 2 we’ll take a look at how you go about selling the names once you have acquired them. But in the mean time here’s a few domain names which were up for sale at the time of writing this article. Now obviously not all names sell for this much, but it’s a very real possibility that you could stumble across a gem in your business.

my.com $750,000

lovelife.com $350,000

fights.net $16,000

diet.us $35,000

askdoctors.com $7,500

dietary.info $6,000

lovemaking.info $10,000

textmeassage.net $17,000

ejobmarket.com $1,800

smokers.tv $5,000

teens.org $22,000

raregifts,com $20,000

The profits in this business are like no other. Now it’s your turn to get your hands on your share in the billion dollar industry of buying and selling domain names.

Until next time…

Jonathan Street

How to Create Your Online Business – 5 Fundamental Steps

If you are eager to set your online business and establish a great presence on the net, start from the ground level and have your checklist ready. You want to create a successful business, so in order to make money online you need to put your eye for the detail at work and plan all the steps carefully. It is worth to spend time planning properly so you can launch a great site for your customers. Happy customers mean loyal visitors which will definitely buy again over time from you and this is what you want.

You will find bellow a succinct information about some of the essential steps you should take to ensure that you offer a great site to the world.

1.) Buy a domain name.

Try to choose a name that easily suggests people the type of your business. You can even use hyphens in the name if you want, the search engines will not penalize you for doing that. Say you want to offer supplements for pets for sale on your site. Your first choice would be petsupplements.com, but the registrar tells you that this name is already taken. Therefore you can try to register pet-supplements.com and find it available. Some people find hyphens very useful because the name becomes easily read. I recommend you to check out a good domain registrar with affordable prices and who offers coupons that you can redeem to get discounts when you buy a new domain name from them.

2.) Find a reliable web host.

Many offer web hosting, but I found out that many times they tend to be overpriced. Even the registrar of your domain name can offer packages including web hosting, but don’t sign up until you had searched all the available options. Find a great web hosting company which offers the best price for what you get and start by buying the cheapest package; if your business expands and you reach your traffic quota, simply upgrade to the next package offered by the web hosting company. Do not forget to check for coupons and use them when you purchase the package that suits your needs.

3.) Design a great website yourself or with the help of professionals.

The first impression your customers get is the most powerful and may decide their coming back to your site or not. Do not stuff it up from the beginning.

4.) Who represents your business?

People like to do business with people. If you personalize your website by adding your photo to the contact page, it will not hurt anybody, on the contrary, you give a face to your business and this will give more confidence to the visitors to deal with you.

5.) Create good About Us, Contact Us and Terms of Service pages.

These kind of pages are very important for your business. Take the time to create easy to understand content for them and display the contact options for your customers, such as your phone number, a fax number, email or ticket system, you name it. Such information should give you enough reasons to feel confident in your ability of creating a good website without having to spend a fortune. If your business idea or product is great and you present it to the world from a tidy website, your endeavors will be re-paid with the money that you deserve.

Becoming a Relevant Force for Your Visitors With Personalized Domain Names

The online hemisphere has become common that a lot of suspecting activities are beginning to come under check. So, if you don’t have a standard online practice and etiquette, you may be blacklisted by Google. The reason is that your activities have been examined by the right arms, and your contents are passed unfit for visitors, because of your mode of operation. However, having to collaborate with SEO service experts, you rest assured of getting a reliable service that is not only authentic but also timeless. On this account, some of the reasons to how SEO service can allow you become a strong force to reckon with both now and future shall be explained further in this article. Interestingly, you can have professionals work with you to achieve profitable gains with standard SEO practices. Moreover, there is no limit to what they can do, as you stand a better chance of becoming popular on various social media platforms, whenever you push yourself towards buying domain names for your business.

So having to work with a domain name gives you an opportunity to make your organic search outcomes stronger, whenever you are searched by online visitors. This freedom only comes when you follow the rules of SEO applications. SEO service professionals can help you with SEO compliance in these ways, which are explained below.

1. Dealing with keyword stuffing

As mentioned earlier, Google has begun blacklisting sites that are not SEO compliant. One of the ways in which you can earn this tagging is when keywords are stuffed on your sites without ensuring compliance. At first, a domain name gives you an opportunity to distinguish your business set up from other. Therefore, creating multiple keywords around your domain name may set your site up as spam. To avoid this from occurring, you should get experts involved with your business set-up, especially when you have to buy a domain name to give your business an online recognition.

2. Battling the publication of plagiarized contents

Setting up a business from a fresh start can be tasking, especially when you have to incorporate other people’s business ideas to create yours. In the digital world, content is king. So, as a wise investor, you shouldn’t be spotted for plagiarizing someone else’s idea. Rather, you should involve the technical knowledge of SEO service professionals to help you draft unique contents that describe and distinguish your business from others. You don’t have to let your ignorance about SEO compliance get you sued by other business owners for plagiarism.

3. Being hosted on a slow website

Before buying a domain name for giving your business recognition, you need to be sure of the type of server your domain names will be hosted on. When visitors approach your websites, they should be able to have a free interaction. If it happens that your server is slow, you may end up losing potential customers, who may be the turning point for the expansion of your business. However, when you allow experts handle how your domain names and content appear on their servers, you rest assured of having the chance to delight your visitors in the quickest fashion.

You can become an unstoppable force with your business set-up, especially when you have experts handle your service. Your domain name can be supported with a good SEO service so that your business can enjoy the popularity that will ensure its tremendous growth. Moreover, you rest assured of having the best service because SEO service professionals have a great understanding of SEO compliance and how to stay competitive in a digital space. So, working with these experts can save you lots of stress.

How to Buy a Domain Name – Tips For the Newbie

If you are planning to make a income on the internet through your own internet marketing website or you just want to put up a website or blog about your favorite subject, there are certain steps that you have to complete first before you will be able to view your website online. One of the first and most important of these steps is buying a domain name. When you are new to this process it may all seem to be a little challenging, knowing just how to get started or what you have to do. If you find yourself in this position this article will definitely aid you when you are ready to buy your first domain name.

What is a domain name?

Simply explained a domain name is your one of a kind address on the internet. It allows Internet browsers (individuals searching the internet) to locate your particular website. Your domain name may be made up of your name, your business name, or variation of a set of relevant words associated with your website, company product, theme or subject. A good domain name will pretty much let people know what your website is about before they actually see or visit it.

Things to do before buying your domain name?

Because people and businesses have been buying up domain names for years now, it has been said that all of the good domain names have been taken already. Maybe this is true to some extent, however with a little research and imagination there should be no reason that you cannot create or find a domain name that you will be suited to you and or your website subject or niche. A good idea is to try to think of names or combinations of words and names that not only will tell the web surfer what your website is about but also be a name that is easy to remember, easy to spell, hard to forget. A domain name can be up to 67 characters in length, so it can also include names made up of a small phrase. such as “BestInTownPhoto.com” or “TheBarkingDogsKennels.com”. These kind of domain names not only focus directly on what your website is about they are easier to remember than abstract or random characters or letters thrown together. You must also be aware that there are different types of domains which all have their certain type of extensions or ending:

-.com – Stands for company/commercial, but it can pretty much be used for any web site.

-.net – Stands for network and is usually used for a network of sites.

–.org – Stands for organization and is supposed to be for non-profit entities.

–.us, .nu, .co.uk, – Are country specific domain extensions that may require the register to be a citizen of the given country.

–.biz, .info – These and other like them are domain types that have been added because there are barely any short and intelligible domain addresses left to register.

When you are determining the type of domain name that is right for you simply stick to these guidelines: In the United States try to get a.com or.net. In other countries, if you cannot get the.com, then using your country’s domain extension is a workable remedy

Write down the different names you come up with that appeal to you, make sure to put down as many as you can think of so that when you begin your search for available names to buy, if your first choice is already taken, as it very well may be, you will have a number of alternate or backup names that you can try. Many times finding the exact domain name you want can be “HIT or MISS” it is good to be prepared. You may also be able to keep the domain name of your choice by simply changing one letter, character or hyphenation within the name.

If you are determined to have a particular domain name and find out that is already in use by someone else there may be the option of purchasing that name directly from the owner by using the “Whois System” to help you identify the current owner of that particular domain name so that you may contact and make a offer to purchase that particular domain name. However because this is your first time buying a domain name and that method can involve much more, I will save the how to about that issue for a later time or article.

Register Your Domain Name

Once you have your list of preferred domain names you can now locate a service online that will not only show you the availability of the names but also register your chosen domain name as well. There are many of these companies and services to choose from. some of the better known and reliable services are:

“GoDaddy.com”,”Domain Name Registry.com” and “Register.com”, you can also do a Google Search for “Domain name registries” to find other places to register your domain name.

Be prepared to pay between $8-$15 for your right to own your name for a one year period. This payment must be made annually to keep your ownership of your Domain name active. That is a good reason to choose a name that you will want to keep for a long time period. so that people will know exactly what your name is and where to find it over the years.

The last thing you will need to do is to take the IP address information provided to you from your webhost and in put input it at your domain name register before your domain name will function properly. It will allow the “DNS” (Domain Name System) to locate your domain name and website when your domain name is typed into a internet browser, this is called pointing you r domain name to your web host servers. A majority of domain registrars will probably require your IP and DNS server names in the course of registration, although some will call for you to go in and enter the information manually enter after your domain name registry fees have been paid.

Once you begin to follow the steps mentioned here in this article to buy your domain name you will see for yourself that they are not complicated at all, in fact buying a domain name is quite a simple process, so don’t let the idea of doing this very important task yourself stop you from getting your first domain name online.

If you would like to find out more about Online Business Incomes or get help with starting one, I will be glad to help. Please visit his main site at: http://www.sasonlinebusinesssuccess.com

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Internet Marketing For Newbies – What You Must Know

There is no cheaper, easier way to start a business than going online. All the tools you need are literally right at your fingertips. With internet connectivity, you can literally reach your target market easily. With the low cost of hosting and internet service provider fees, the overhead costs nearly close to nothing at all. The most important thing that you have to think of is learning how to best use the tools at your disposal to help make your business work!

The first thing you have to recognize about internet marketing is the fact that the internet is completely different from all the other existing methods of marketing. The web allows you dynamic options beyond the capabilities of other existing media. This is most in the fact that you can directly interact with your customers the moment they enter your site. This direct form of communication between you and your market allows you to adjust accordingly to hat you learn about your market as each day unfolds.

Second, the web allows you to earn through varying internet marketing methods. With computer media at your disposal, your profits need not be limited to actual point of purchase sales. There are many other methods to earn from your site. Having advertisements like Google ads that pay you per every click from your site visitors generate decent to really good amounts of income. There are several variations to this as well, such as pay per click or pay per vote.

Another important factor of internet marketing is having an identity. This is actually a bigger challenge than it sounds. With over millions of users, there is a strong degree of competition in getting a stake to a name. It is even more difficult to establish the identity after you secure your brand name. One of the major rules in establishing your identity is having name and brand consistency. Always use the same name in your advertisements, banners, emails and other online marketing media. In this way, you can inform your target market that your brand exists.

One other facet of identity in internet marketing is the recall factor. You must remember to create an image is that is not only intriguing but also memorable. There are simple ways to ensure that you’ll get return customers and that is through having a good memorable name.

Finally, we can now move on to the most important point of having an identity, reputation. In internet marketing, reputation is the one of the first things that your market will want from you. A good reputation gives new clients a sense of security, a sense of assurance that makes them comfortable to acquire services or procure products from you. When a buyer has nothing to fear from a store, they will gladly spend their money investing it. In fact, buyers encourage the prevalence of good sellers by choosing those with good reputation.

With these in mind, you can now start making your plans on creating a successful business venture online. The possibilities are almost endless when it comes to choosing what kind of direction and strategies you will take.

7 Ways to Increase Your Website Ranking

1) Select the right domain name- Research using Google AdWords and identify a niche market from the broad market to sell your products (the niche market should have at least 50,000 searches monthly to ensure that is sufficient interest for your products). You should focus on the niche market rather than targeting at the broad market. It is easier to be a leader in a niche market compared to dominate the entire market. Next, include the keyword with the highest search frequency for the identified niche market into your domain name. You may want to create 2 domain names for your online business- (i) one that matches the search terms of your target audience for leads generation and (ii) another domain name with your business name for branding purpose. You can always link your leads generating domain to your main business domain. This will help to guide your viewers to your main website and generate sales for your online business.

2) Ensure quick loading time – Search engines give page ranking priority to faster loading websites. Thus, a quick loading website has a higher likelihood of being ranked in the first few search pages. Furthermore, lagging websites will reduce visitors’ interest and they will choose to leave even before your website has finished loading. Thus, it is important to choose a hosting provider that provides quick loading speed and avoid uploading too many pictures on your home page.

3) Useful content – Provide valued and useful information to your targeted viewers. Throughout your articles, you should include high frequency keywords that are used by your target viewers. This is to ensure that these keywords will be captured by search engines and will increase your website ranking when these search terms are being entered by your target audience.

4) Increase external links – Search engine will give you a good page ranking if you have many unique viewers (differentiated by unique IP address) visiting your website. Thus, it is beneficial to get external links from other websites to boost your link popularity. You can exchanging links with complimentary websites (note: not advisable to approach your direct competitors as they are more likely to see you as a threat rather than an assistance to their business). It is also likely that your viewers will link to your website if they find your content relevant and value-adding.

5) Increase website popularity – Page ranking determines your popularity index that calculates how many external links you have. A website with many external links will have a high page ranking. You can search for complimentary websites with high ranking and email to them to request for a link back to your website. It is extremely useful to be affirmed by these ‘big players’ and will help you in getting backlinks from other websites.

6) Social networking- Social networks are superb marketing tools due to its global reach and instant uploading of information. You can create a new networking account to promote your online business and serves as a gathering point for your customers to share their testimonials and give their feedback regarding your products. It is a good platform to engage customers at a personal level to build up relationship and trust. You can also utilise the platform to provide useful information and up-to-date promotions for your new products.

7) Advertising on newsletter, magazines and flyers – Look out for newsletters, magazines and flyers whose readers are actually your target market. Write to these publishers and offer to submit your articles to be published for free. Avoid direct selling of your products in these articles. Instead, provide valuable information that your readers are looking for and leave your website link at the end of the article. If your content provides the solutions to the problems that they are looking for, it is highly likely that they will visit your website in search of the products and services that you are providing. These publications can be a very useful form of free advertising for your online business.