Mobile Web Apps Versus Native Apps – Which Is Better?

Background

Browser based mobile apps versus native apps. It’s a serious debate about as old as three years. And pretty much since the beginning of that debate, there has been a general underlying current among the Internet community that browser based is good and native is bad. But Native is dominating despite the serious disadvantages, and browser based applications need to do a catch up.

Clearly organizations are realizing the growing importance of the mobile Web channel as a way to build brand awareness and customer loyalty, yet many are unaware that there are new, innovative approaches to the native mobile app which leverage the browser and make it considerably easier to engage consumers across the exponential number of mobile devices war.

The NATIVE way.

Mobile applications are nothing new. Hundreds of thousands of productivity, gaming, utility and entertainment apps abound in stores such as Apple’s iTunes or Salesforce.com’s AppExchange, available for free but mostly paying applications, through a variety of models. Apps redefined usability and interaction on mobile phones – especially touchscreen devices, and nowadays, tablets. But the native way comes at a price: serious development costs plus maintenance and distribution costs. Not to speak of the dependence on app stores and the continual install and update cycle. So for commercial mobile apps the disadvantages might be offset by the business model, for informational mobile apps, that come essentially free, the disadvantages are paid cash.

One of the pre-requisites with this native approach is the extensive infrastructure that is required for basic distribution and maintenance updates. And beyond the distribution infrastructure, organizations need to create customized versions of the app for each of the mobile platforms on which it will run (Android, Mac O/S, RIM, Windows Mobile, Symbian etc.), which in turn also requires individual updates for end-users to install and refresh. For commercial apps not a big hurdle to take, for informational apps and for businesses with a limited amount of resources to deploy, not an obvious choice.

Native has its advantages; the apps works off line, particularly interesting for games and native apps can benefit from the proprietary features of the native platform – on the iPhone apps you can benefit from the tilt angle or the motion of device, provided of course your apps need that capability. For media and entertainment, native apps can be an extra revenue stream as the apps can incur a new recurring revenue stream. But for most companies the apps will be given Free so that extra incentive to build native apps will not be available.

The Mobile browser way

The technical and financial barriers to overcome in the native apps approach are for most companies and their marketing staff to high to take. They need to look for an alternative way to enter the mobile web market and the mobile devices market. Small to medium size organizations are still struggling getting a third generation website or Web Presence going, let alone that they could deal now with three to four different content management, distribution and maintenance platforms.

Taking a look from a different angle, we could look at providing the customers with a mobile web experience rather then an apps experience. And that approach is possible through newly developed standards like HTML5 and CSS3, combined with Javascripts that optimize the content of a website for a first class mobile user experience. Applications can be easily replicated via the browser, without the need of a new and different underlying platform. Bottom line, you are leveraging the content of your existing web site to a mobile platform, accessible from any mobile device or tablet and independently from the operating system and mobile browser used on the device or tablet.

The Benefits of Mobile Web Applications

For the mobile apps provider

The most obvious advantages for the apps provider are the ability to leverage it’s existing investment in a web site or a content management system in to the mobile platform. No need to create new content, no new distribution platform, no hardware and software investments, just an optimization of the content for a solid mobile experience. And some content management platforms are providing this now as an add-on to their existing platform for building non-mobile websites.

Other big advantage is that the approach is technology agnostic, and that with a browser based mobile apps you are covering the entire mobile devices and tablet market, independent of manufacturer and underlying operating systems used. IOS covers about 52% of the mobile market, and as such that is an extra-ordinary figure, but it leaves 48% to the others. Building a native apps on Apple so gives you a coverage of 52% of the market, building a browser based mobile apps gives you a 100% coverage and you do not need to worry what percentage of your customers will be covered by creating a native Apple apps.

Third and probably biggest advantage for a small to medium sized business, is the fact that your update and maintenance cost will be shared with the cost of updating and maintaining your main site. So one investment cost for both the main site and the mobile site, one URL or domain, and one cost for updating and maintaining both platforms.

For the users or customers

For users, they don’t have to download an application or any maintenance updates, but instead “call up” a URL via their mobile browser which instantly delivers the most up-to-date application to their device. The URL can then be bookmarked like a local app on their device desktop for repeat use. In cases where users just want a one-off interaction with an app, they receive immediate access without a download, while organizations capitalize on a one-time opportunity to excite their audience.

Conclusion

The debate on native apps versus mobile web apps, is not so much one of which is better, but rather one of which fits best the needs of your organization and your customers. Commercial apps are better served through native applications, but for most organizations that view a mobile web presence as an extension of their main web presence, browser based mobile apps is a an alternative that is technically and financially much easier to implement and that will give customers the mobile experience they are looking for, browsing your website.

10 Key Steps to Turn Your Mobile App Idea Into Reality

Many people and companies are coming up with new mobile app ideas to make it big in their field. They either want to reach a new audience or better serve their existing customers.However, people are relatively unaware of the steps or process needed to turn a mobile app idea into reality. Due to lack of ability and information among startups and established companies, most of them don’t know how to go about shaping the app idea.

I have helped several companies build their mobile app. Here are the 10 key steps I have followed in my 6 years of experience. I believe that my list can help anyone from any industry get their mobile app idea turned into reality.

Step 1: Write down your feature list

Conceptualize your idea begins by taking some notes. Before doing anything, you should write whatever comes to your mind. Writing down the feature list on a piece of paper helps you focus on your idea and expand on it. I recommend writing your idea several times and in many ways. This list also will be helpful when you are discussing with your co-founders, designers, investors or developers; they all are going to ask for it. Note that you should have them sign an NDA before you share your feature list. Your feature list should be clean and easy to understand. Also make sure it has popular and unique features, which will play the major role in success of your product.

Step 2: Do the market research

After writing your strong list of features, you want to do market research to find the competition, trends and market needs. Make sure there are no similar apps in the market. If there are, find out their reviews, ratings, feedback, and what is missing in them. Add features in your app that would make it unique and more attractive to the audience. After doing market research, you should update your feature list.

Step 3: Identify the users/audience

It is very important to find who would use your app and who the audience would be for your product. Your users are from a particular industry, gender, region, age group, existing customers, income group, specific profession, or any other group. Once you identify some demographics about the audience, you can find out what people from these demographics prefer or like. Knowing your audience helps you re-engineer your app and the features in it to cater to them. Your whole project moves around user engagement. You can also conduct focus group studies to find out what your audience may like or dislike. Your audience will decide your product’s success, and this insight from focus study can go a long way in defining product success.

Step 4: Identify the monetization strategy

Making money is the biggest reward and energizes for your idea. You can make money from your app idea in several ways: subscription fee, in-app buy, in-app ads, user data, sponsorship. You want to know which one works for your app, audience and market. Launching a paid app does not work these days, but you can make the app free with in-app purchase option for more functions. In-app ads are also losing their shine these days due to user experience. Having user data is becoming a big monetization technique, as you can use it to make indirect money. You can find sponsorship for the app; this works for an app with a social mission. It is important for you to select 1 or 2 techniques that would give you good return on investment.

Step 5: Create a rough sketch/wire frame

You may not have done it before, or may not know how to do it. However, the rough sketch or wire frame helps you define the concept and refine the requirements of your product. You can draw a rough sketch using paper and pencil, while a wire frame can be created using online tools. When you start doing the sketch/wire frame, you will be able to polish your app idea and features list further. Also, this helps you decide the proper navigation of the application. You don’t need technical skills for this step, but you need to have a common-sense understanding of how navigation works. Your wire frames, along with your feature list, will create very good specifications for you to build the mobile app.

Step 6: Approach local mobile app developers and get estimates

Once you have your first version of the feature list and wire frame, you want to start identifying vendors who can build your mobile app in a high-quality, cost-effective way. You should search for local vendors and some global vendors and reach out to them. Once you shortlist 5 to 6 good vendors, have them sign the NDA and send them the project details. A good vendor should check your details and ask you lots of questions. You should make sure to answer them in detail so that your idea is fully communicated. A good vendor should also be able to give you some suggestions to improve your idea. You should get proposals from multiple vendors, with time and cost for development, and compare them. You should check the vendors on past performance, process, price, time, testimonial and their eagerness to work for you. Finally, you should be able to select one vendor and start working with them.

Step 7: Complete the UI/UX

Once you have selected the company, you should work with them to create the UI/UX of the app. You should have them first create the detailed wire frame of the application so that you can visualize each screen, function and flow of the application. After review, you can decide to add or remove features. Once the wire frame is complete, you want them to create the visual design of the application. It should give the color, theme, fonts and visual appeal for your idea. This step will give you a near-final picture of what your mobile app would look like and how it would flow. After completing it, have your vendor reevaluate the development plan, time and cost. If the first estimate of time/cost has increased, get more funding or cut some of the features. You want to pay the right value to your mobile app developer.

Step 8: Get the app developed and tested

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase.

Step 9: Launch the app and market it

Once you are satisfied with the app, launch it in the iTunes App Store and Google Play Store. You should also start marketing the app. Get some consulting from experts on app marketing. You can also do self-marketing. Start on Facebook, Twitter and Instagram, as this is an easy way to spread the word about the app. You should also reach out to reporters and bloggers who may be interested in your app and write about it. A press release on free sites or a paid site can be very handy. If you have more in your budget, you can hire a PR or app marketing company.

Step 10: Gather market response and prepare for the next phase

After the first launch and marketing, you can collect user data, market response and demand. If you receive a good response, you can plan the next phase for the app. Repeat Step 1 through 9 for the next phase. This time, you should be able do them a lot faster and more efficiently. If the app is not received well in the market, find out what is hampering growth and have a plan of action.

How Technology Has Changed the Ecommerce Field

Technology is fast paced and the effect is something that we all are aware of. With so many changes happening due to the advancement in technology the e-commerce world has affected the most. Even the customers these days are tech savvy and prefer to shop online. The customers are much smarter than before where they could be befooled with the prices and the product quality. They know more than we think and know how to find the perfect store to place their orders.

With technology being so fast, it gets easier to track the orders online and they can also choose how they wish to communicate with their retailers online. The retail e-commerce sales have gone since 2014. In 2017 the sales went up to 2.3 trillion US Dollars by 2021 it is expected to grow up to 4.88 trillion US Dollars.

Increase in e-Commerce Sites

There has been a tremendous increase in the e-commerce sites. Almost every business is moving online today because they know their shoppers are waiting for them online. No one has the time to shop in stores because of their busy schedules, but with so many options online everything has become easy. Most of the online stores have started displaying offers & discounts to attract customers. There are offers like “Get 20% off on Your 1st Purchase”, etc. Today, there is nothing better than getting the time to sit at home and shop for your favorite dress from your favorite brand. And then it is delivered home. Who does not want this luxury? It also saves the money of the retailers, by not needing a store to display more than 1000s of products.

Some Facts

  • Average e-commerce conversion rates vary from 3% to 4%.
  • U.S.e-commerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.

Increase in Mobile Apps for e-commerce

Every online business is moving to the mobile world. it becomes easy for them to do business even while they are traveling. And shoppers love using their mobile. 55% of companies have a mobile-optimized website, mobile app, or both. Every 1 in 4 e-commerce dollars is spent on a Mobile Device. Here is a glimpse of the 3rd Quarter of 2017.

It makes it easier to connect with your users through a mobile app. They can avail the offers while on-the-go and can directly complete purchases through the various payment options and payment gateways. Having a brand’s app on your phone tempts you to look into it for new arrivals or new offers, similar is the customer’s mind, hence mobile apps are increasing.

Online Payment

With the growth in e-commerce, there is an increasing demand for advanced and dynamic online payment options. There is also a growth in payments technologies through websites and mobile apps. This makes selling and buying of products easy and simple. There are international payment facilities also available that makes it easy for cross-border shopping with online payment solutions like PayU. With this customers can pay while on-the-go without the need to use their cards or other details. It saves a lot of time & money for both the customers as well as the businesses. Payment Gateways like PayPal have 70% higher checkout transactions than non-PayPal transactions.

Retailers take customers attention

Over the years email notifications are quickly being swarmed out by advertisers for mobile push notifications. With these features, marketers can get consumer attention like never before.

Promotional messages that were considered spam at one time can now directly be seen by the users on his mobile screen, updating them about the new offers or products.

Personal Shopping Experience is growing

Nothing has changed when it comes to personal attention while shopping. Every shopper wants a personalized experience with the growth in technology. Technology ensures that every shopper feels good with some personalized offers only for them. Making use of technology to send a birthday and anniversary offer gives them a feeling of being important and remembered.

Express Delivery & Huge Discounts

Who does not want a product at a lesser price without having to bargain with the shopkeepers? Who does not want their product delivered same day without going to the store. The competition and demand for both are increasing. This is challenging sometimes, but with stores offering a same-day delivery option with extra charges is getting popular among the consumers. Amazon is one such site that all consumers are fond of today.

Social Media

Social Media has played a huge role in bringing the customers closer to the retailers. Customers can directly send messages to the brands and get replies quickly to their queries. It has enhanced customer service to a great extent. In fact, brands have also started using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. for promotions. In fact, there is a direct call to action buttons like “Shop Now’ ‘Buy Now’ on these platforms that allow customers to buy directly from the page. They are giving the customers a chance to discover the brand and see what more it has to offer them

These are few ways technology has impacted e-commerce to a great extent. These are not the only ways but just a few of the popular means that have impacted e-commerce and the businesses online. These ways have played a major role in transforming e-commerce and making it this large as it is today. Offers, discounts, and multiple payment options have open doors for small businesses to start online businesses with little investment.

Conclusion

Mobile friendly websites and mobile apps have changed the way people look at e-commerce. It has become the most preferred way of shopping for most of the people. Along with social media mobile apps are helping businesses to get bigger profits through these platforms. In fact, some of them are starting their online businesses from home with little investment. In all technology has impacted in the most positive way to help in the growth of e-commerce and all online businesses.

Online Versus Offline Marketing: Which One Is Better?

It’s amazing how the world has evolved during the last 20 years.

More than just the shifts of power across countries… more than just the life changing events like hurricanes, earth quakes and terrorist attacks… the advancement of technology has completely changed the way that we view the world.

YouTube has virtually replaced television. Blogs tend to break important news faster than the actual news stations. And people are meeting their friends and significant others through social networks like Facebook and eHarmony.

And probably the most significant change has been the way that businesses market themselves.

If you go to YouTube and search for “Dollar Shave Club” you’ll find a minute-long video that a guy made in his warehouse that ended up getting over 15 million views… for FREE. The purpose of the video is to get people to go to his website and subscribe to a monthly program where they send you a high quality razor every month for a dollar.

Now, imagine for a second… if just 10% of those views convert into sales for him, he just generated sales of over $1.5 million per month… for FREE.

If you wanted to get 15 million views from a TV commercial, you would have to pay thousands of dollars, if not tens of thousands… AT LEAST.

In another simple example… if you wanted to deliver a 15 page sales letter to 1000 people, and you were going to do it through direct mail, you would have to cough up at least $5,000 to send those letters out. And unless you hired a professional copywriter to write your letter for you, for all you know, you could have very well wasted your $5,000.

Now, if you put that same sales letter on a website and drove pay per click traffic to it, you would most likely pay anywhere from $250 – $1,000 (dependent on the industry you’re in). And the beautiful thing is, you can track everything. You get to see how many people saw your ad, and what percentage clicked on the ad.

You can also compare ads to see which one gets more clicks and you get these numbers in real time. If you wanted to compare two different ads through direct mail, you would have to wait weeks before you got any response and your tests would be relatively hard to track.

There are countless more scenarios in which it is advantageous to deliver your message through online mediums versus offline, however, this doesn’t mean that offline marketing doesn’t work anymore.

The most successful business people that I know use both online AND offline marketing tactics. They intermingle the two mediums to deliver their message.

And probably THE MOST POWERFUL resource that comes with online marketing is the creation of the auto-responder. In its most basic form, an auto-responder is just that… an automated responding mechanism that follows up with your prospects automatically.

As a basic feature of the auto-responder, you can send newsletters to your prospect list. If you had a list of 1000 people, you could email them on a daily basis at no extra cost to you. However, if you wanted to send a newsletter to 1000 people via direct mail, you would be paying AT LEAST $1,000 per day!

It’s THE most revolutionary invention in the world of marketing and business.

In future articles, I will go into the finer details of each of the concepts that we talked about and will give you instructions on how to use them effectively.

The Five Best iPhone Apps For Business Owners and Entrepreneurs

There are three things that business owners can use more of – time, money and sanity. If you are a business owner, and an iPhone enthusiast, you may be interested in the following five iPhone apps.

1. Calendar – for your sanity.

This one comes standard with every iPhone. For the busy entrepreneur, with meetings, deadlines, and calls, it is a life saver. Need to remember an appointment? Plug it in to your calendar and set a reminder. I like to set two – one five minutes before, and another that gives me enough time to prepare.

2. Safari “Add to Home Screen” – to save time.

This is not an actual app, but a function within Safari. If you have a website that you frequent, it can be a hassle to open Safari and type its address in the browser address bar – or even to search for the bookmark. Log on to the website and click on the plus sign on the bottom of the screen. Then, select “Add to Home Screen.” Safari will place a shortcut to your website on your phone. Next time you need to pull up the website, simply click on the “app” for it and you’re there.

3. 1Password if you’re a Mac user, RoboForm if you use a PC – another time saver.

1Password and RoboForm are applications that securely save passwords for you. They can also generate strong passwords. Both apps require you to install the program on your mac or PC, and both are well worth it. They keep your information safe, and keep you from spending ten minutes looking for that lost password.

4. CC Terminal – for more money.

Ever thought you landed a new client – only to find him backing out of the deal when you call and ask for payment? Close the deal, take the credit card, and THEN go back to your office. This app takes a little bit of setup, but is WELL worth it.

5. Relax – another one for your sanity.

Sometimes, the best way to get more done is to take five minutes to clear your mind. “Relax” helps you to meditate by giving a nice variety of relaxing scenes, sounds included. My personal favorites are “Breezy Meadow” and “Under the Sea.” Take five minutes – or even just one minute before making an important decision to breathe and relax using this fantastic app.

The lure of the iPhone is the number of apps that are available to it. Often, it’s the simple application that can help you move forward, save time, save your sanity, and make more money.

Yarddiant Web Lounge Pvt Ltd – Web Development Company

Hiring a web designing company to launch your project is as tricky as starting a business. Specifically these days, take any industry, be it offline or online, the website can be defined as its face of the business. Hence, if you don’t make the right decision while choosing a web development firm, it might affect the future of the project. But remember, a little planning before taking the decision can go a long way in ensuring your business a great success. Yarddiant Web Lounge is one among best web development companies in India with an established track record of developing high quality websites.

The team who is well-versed in crafting every type of apps for platforms like iOS, Android & Windows, maintains quality & creativity to create custom-tailored integrated marketing operations to meet clear business goals. The web development company’s significant areas on Web Development Industry include

WordPress development: The Team in Yarddiant are quite experts in WordPress development industry, and has delivered end-to-end WordPress solutions right from personal blogs to the corporate web portal and giant ecommerce solutions. Their WordPress developers has unmatched experience in creating professional, innovative and highly customized WordPress solutions that will unquestionably fit your specific business.

Larval Development: The most common PHP framework for the web development offers some exceptional advantages as they are most suitable for developing high performing and creative web apps to meet the customized business requirements.

Joomla Development: The award-winning Open Source CMS helps to build websites and powerful online applications. Experienced Joomla Developers at Yarddiant help the clients minimize the operation cost, boost sales and ROI. They are the best at custom template & module development services.

Drupal Development: Drupal- the most widely used and highly functional CMS can securely engage thousands of concurrent users and deliver rich media content. The team of qualified developers at Yarddiant are dedicated to offer the best solutions and provide adequate, easily manageable and cost-effective Drupal solutions.

The other master services offered by Yarddiant includes:

1. Search Engine Optimization

2. E-Commerce Development

3. Fashion blog Development

4. Website design enhancement and Online Marketing

5. Web Application Security

6. Social Media Optimization

7. Content Writing

So, Apart from there services, what make Yarddiant stand out of the rest?

1. Professionalism

2. Highly customizable services

3. Affordable services

4. Around the clock service

Join your hands with us to take your website to a whole new level!

Do you have an idea in mind? Let’s talk!

Connect with us at https://www.yarddiant.com/

5 Popular Web Application Frameworks for Building Your Website in 2018

2018 is the year of mobile applications and the right time to obtain mobile application development services. Well, there is no denying to that. But if you thought that with the advent of mobile apps, the popularity of web application frameworks has died down, you might be a bit wrong. Approach a web application development company and they will tell you about the pretty much existing frameworks that still rock the world of web.

However, when it comes to building web applications, you need to keep mobile competition in perspective and develop a modernized and marketable application for your business. If the need be, you should approach a company that offers custom web development services according to your requirements. But before do that, we bring will provide you with information about some popular web application frameworks for building your website in 2018. Let’s understand about these frameworks in detail:

1. Node.js:

Ever since its introduction in the year 2011, Node.js been a favorite application framework amongst the developers. It helps them to build swift and scalable programs. This is because Ryan Dahl, the creator has built the framework in such a way that it enables the developers to manage several connections at once. It also enables them to create networking tools and web servers with the help of JavaScript and its modules which are responsible for different core functionalities.

2. React.js

Facebook along with a developers group maintains React.Js It is an open source Java script library that enables web app developers to design huge web applications. These applications consume a large amount of data and you can modify them when you do not have to reload the page. The reason professional website development companies recommend this framework in 2018 is because it offers scalability, simplicity, and speed. You can use them along with other JavaScript frameworks or libraries in MVC.

3. Angular.js

AngularJs is yet another JavaScript framework. You can add it to HTML web page through a tag. It impasses knowledge to HTML with the help of extensions and it extends HTML features through directives. If you want to create dynamic web applications, it has a perfect structural framework. Also, it enables you to make use of HTML as your template language. Thanks to its data binding and dependency injection, you can keep the cumbersomeness coding at bay.

4. Express.js

A perfect framework for those who think less is more! Yes, if you are looking for a flexible and minimalistic open-source framework, Express.js is what you should go for. Developers love to use it as it is very easy to develop and flexible. With the help of NPM modules, they enhance the functionality of your website framework. The best part? Developers just need to have basic knowledge of HTML, CSS and JavaScript and a little understanding of MongoDB. As it supports dynamic code, your app code won’t be complicated.

5. Laravel

Last, but not the least, comes the most popularly used PHP development framework, Laravel. It is quite versatile and developers can use it for creating web and mobile frameworks for an array of businesses. It offers several advantages not just to the app owners but also to developers. Laravel has numerous features including database migration, bcrypt hashing, MVC Support, password reset and security. If you are looking for an extremely secure and flexible framework that makes the most out of MVC, Laravel is what you need to go for in the year 2018.

We are sure you might have heard about the above-mentioned frameworks. Web application development companies use many other frameworks to develop web applications but according to us; these will be the frontrunners this year.

Mistakes to Avoid While Hiring a Mobile Application Development Company

You are determined to make an impressive online presence by offering an impressive mobile app. Due to the high penetration of the Internet and handheld devices, it yields great business benefits. Hiring a mobile application development company is essential, but many times entrepreneurs make a mistake by choosing a wrong company. They hire it based on lucrative advertisements and discount offers. As a result, they end up with a frustrating mobile app that is not able to attract and retain customers. When there are millions of apps running on the Internet, your app has to be easy to use and eye-catching. A few common mistakes that may lead to frustration:

Entrepreneurs forget that it is a global business

It is not required to hire a local development company for mobile app development. Even if you hire a company that is located at the other end of the world, it doesn’t matter. Just make a list of requirements and hire the best company that has rich experience in developing similar applications. Experts say that when you limit the search due to inhibiting factors like localized developer, you may not get a great application.

Hiring a developer that starts coding without requirement analysis

When the developer starts coding your app immediately after preliminary requirement gathering, the result will be quite frustrating. A proper mobile app development company goes through preliminary and detailed requirement gathering, analysis, and design phases. It is a systematic way of application development. Many companies do not consider mobile app development an intricate task. However, in reality it is a tough job.

The development company doesn’t have relevant experience

Though mobile app development is a generic activity, it is equally important that the developers have a relevant experience of apps in the same niche. For example, if you are a restaurant owner hiring an app developer that has not developed a single application in the hotel or restaurant industry, then it may happen that you don’t get expected output.

Hiring an application based on price

Cost is an important aspect of hiring an app development company, but it is not a good thing to finalize a developer based on cost only. Low-cost developer may not give the good quality app that makes your presence on the Internet impressive. In fact, the money you spend doesn’t yield the desired business benefit.

Avoid these mistakes while hiring a company for mobile app development and utilize the Internet to the maximum extent.

Not Doing Well in the Tourism Business? Get an App for Your Tourism Business

The latest advancements in the mobile app development field are leaving a great impact on diverse industries and transforming aspects of businesses. The tourism and travel industry is no exception to that. Integration of mobile apps in this industry is not only beneficial for the users and the travellers but for the successful growth of a tourism-oriented business as well. Long gone are those days when you needed to contact a travel agency to plan your trip and to make all the necessary bookings. Today, with the help of user-centric mobile apps, you can do everything effortlessly with just a few clicks. Here is a list of the benefits that you can avail using a mobile app in the tourism industry.

Effortless Booking

While travelling to a new place, you need to book flight tickets, need to book hotels and many more. With the efficient help of an effective mobile app, making all these bookings become remarkably easy. Picking up destination, then booking the tickets, making necessary reservations – everything is possible with just a few clicks! Moreover, some feature-rich tourism apps let you access detailed features such as weather updates of a particular place, list of nearby interesting places to check-in, list of popular restaurants to satisfy your taste buds and many more. Thus, the tour plan becomes compact.

Diminishes Paperwork, Simpler Transactions

In today’s digital era, technology is booming in such an exponential way that paperwork is getting diminished day by day. Carrying soft copies of the important documents is enough today! It obviously reduces the chances of losing the original documents while travelling. Another interesting point about using such mobile apps is that you can make online payments. There is no need to carry hard cash with yourself all the time! Just a smartphone and a good internet connection – that is all!

Offering Attractive Deals

Well, how competitive today’s app market is, does not need any special mention! When you go to the Play Store or App Store, you would find plenty of apps offering similar kind of features. Now, why users or customers would choose your app? Apart from being visually attractive, loaded with multiple features and providing good user-experience, another important aspect that might attract the users is offering attractive deals. While making a booking through your app if the users get special booking discounts or deals on the travel packages, they become more interested! Thus, mobile apps are making everything easier and smoother.

Other than providing all the above-mentioned benefits, such travel and tourism-oriented apps are good and potent marketing tools. More interestingly, it helps to offer the users improved and customised tour packages. Additionally, you would get access to real videos and pictures of your destination prior to your visit! How exciting is that! This would help you to plan your trip in a better and in a more organised way.

Benefits of Mobile Application Development For Business

Every business knows the importance of reaching directly to the customers. Mobile technology has become an important part of our day to day life. The advent of various types of applications for smart phones has made life very simple for both business owners and customers. Businesses have acknowledged the importance of mobile application development in increasing their profitability. A mobile app gives a useful tool to the target of a business owner to fulfil its marketing and sales objective.

Mobile applications can do a lot of things, including giving you information about the new happenings in your area, calculating exchange rates, book movie tickets or cabs, providing entertainment info, improving social media interactions and letting you know about the special offers. The popularity of this form of marketing is growing at a fast pace with no signs of slowing down. There are many benefits of mobile application development for a business, some of which are listed below:

  • Increases Visibility – Statistics show that an average individual spends a lot of time on his mobile device. Mobile applications help in reinforcing a brand by increasing its visibility. When a customer downloads an app, it is always visible on his screen. Application stores help a business in reaching millions of potential customers who are likely to purchase its products or services. Applications are a constant reminder of a business to the customer.

  • Strengthens Brand’s Image – A strong brand image is essential in today’s competitive market. A brand with no mobile app will not be able to match the modern day trends. Mobile application development helps in improving a brand image as customers remain aware about the services it offers.

  • Provide value to customers – It is the goal of every business to provide maximum value to its customers. Every customer looks for a problem-free buying experience either while using an application or website. With a well designed application, you can offer ease and comfort to your customers.

  • Showcase Products and Services – An application provides a one stop access to a business. It is an excellent platform for a business to showcase its products and services and display discounts and offers. Many businesses today are selling only through applications.

  • Increases Customer Engagement – The purpose of mobile application development is to give a valuable tool to customers to connect and interact with the business. Applications allow a customer to quickly connect to the business they frequently need. The engagement level of applications is much higher than that of a website. They facilitate real-time engagement with the customers.

Mobile applications offer on the go services which provide a lot of convenience to the customers. They offer instant communication and helps in getting in-depth customer insights. Mobile application development is the best way to generate new revenues and sales at low cost.

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