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Basic E-Commerce Website Development Service

E-commerce also known as electronic commerce, refers to online business ventures that cater to the targeted audience globally. And for the success of the e-commerce business, highly functional, user friendly and attractive website is extremely essential. For developing such business websites, you ought to seek the service of professional e-commerce web developers. There are numerous e-commerce website development and designing companies rendering avant-garde service at most economic price.

The popularity of online trade reaching its peak and the tendency of the consumers to buy things online has made e-business website development service an important thing than it was ever before. Today, there are hardly any material things which are not available or cannot be purchased online. Eyeing on specific niche, the e-commerce business owners provide an array of options for their online audience, re-defining the face of the trade and commerce. Thus, a complete web solution is necessary whereby the consumers can easily choose, buy and refer to their choicest articles as well as make transactions online

E-commerce website development plan demands strategic planning taking into account the exact requirements of the business house. The evaluation of the exact requirements needs to be made and a functional design plan needs to be created. Database configuration and the hosting requirements are integral parts to e- commerce web development service. SEO friendly web design is vital so as to enhance the website’s visibility. Other essential development services include online shopping cart integration and payment gateway integration which will help in proper management of the e-trading website.

SEO friendly web design and development of an e-trading website can be implemented using a mySQL database and the most preferred programming language is PHP. Since PHP is a general script language and is compatible with a number of open source development such as Joomla, WordPress Magneto and many more, PHP is the most favorable options for developing an e-commerce website. PHP can be easily embedded into HTML codes; it can be easily integrated with dynamic visual applications like Flash and Ajax. All these accounts for choosing PHP as the most favored language for e-commerce website development

The fundamental thing in e-commerce website development includes the development of the shopping cart which needs to be very stable and strong. A secured payment gateway also needs to be integrated with shopping cart which will easily process credit cards on website. Some of the most common payment gateways that are used in these websites are Pay Pal, Moneybookers, CC Avenue and likes. The gateway services can be developed through scripting languages such as PHP, Perl, ASP.NET and Cold Fusion. There is a special section that guarantees security for the customers through secure socket layers (SSL) technology. The web solutions of e-business websites also include the development of admin or the back office modules of the e-commerce sites that helps manage the products, sales and account.

An e-commerce site is to be developed in such ways that it guarantees trouble free experience to online consumers. The SEO friendly web design helps these business websites to attract better traffic whereas the user friendly website provides the customers a hassle free online shopping experience. Easy access to the products that are categorized perfectly with detailed information, easy navigation and secured as well as convenient ways of payment – all these factors when considered during the e-commerce website development make an e-commerce site one of a kind and also guarantee the success of by increasing the number of customers.

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence

You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.

And that’s partly true – we do do a lot of writing and custom coding.

But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence.

Forget the old saying. Online, a picture is worth way more than a thousand words.

That’s why today we’re covering how to choose photos for your website and online marketing that will really pop and make potential clients remember you.

And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website, which we’ll also cover below.

Using Images in Marketing

Humans are visual creatures, and that doesn’t magically change when we go online. That’s why using images for online brand marketing is critical.

Every image you share should invoke an emotion and represent your brand identity – whatever makes you, you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).

But images tap into and relay your uniqueness in an instant. In fact, neuroscientists at MIT have determined that it only takes 13 milliseconds to process an entire image.

So if you want to create a connection with your audience in an instant, then crisp, beautiful photos that represent your brand well are the way to go.

Today’s customers want to connect with authentic brands. The better you’re able to serve them stunning images that paint a picture, the more likely they are to become raving fans. And the more likely they are to become ambassadors for you.

In fact, a study from BuzzSumo found that articles using an image once every 75-100 words received double the social media shares as articles with fewer images.

Clearly, images matter, and can dramatically improve your website content.

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READ: Is Your Business Brand Identity Memorable Enough?

When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.

Read more on our website

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Importance of Images in Web Design

Given the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images in your website is a no-brainer.

But images do so much more for your website.

First, images on your website can improve your SEO.

When Google scans your website, it looks at all your content, including your images. So good, optimized images can improve your Google rankings.

In fact, website content with images gets 94% more views than content without. So if you want more traffic, you need to use more photos on your website.

Using images properly can also keep people on your website longer.

And the stakes are even higher if you run an ecommere website. According to this Kissmetrics study , 93% of buyers consider visual appearance to be the most important factor when making a purchase!

And like we’ve covered, images also keep users more engaged.

Remember that people are busy, and they tend to scan through websites. Breaking your text up with shorter paragraphs, and interspersed with interesting photos and infographics, can help make your website more accessible and user friendly

Of course, this only works if you’re using images properly. This means using only relevant and attractive images, with small file sizes. It’s also best to use images of people as much as possible.

And remember, one of the most important elements of using images on your website or other online efforts is to ensure that you only use photos which you own or have the right to use, which we cover next.

How To Choose Photos For Your Website

So how to actually choose photos for your website?

First, think about the first impression you want to give. Create a brand guide that includes your brand colours and fonts, but also what look and feel you want your imagery to portray. And decide what types of images should and should not appear.

Ultimately, you want to be using high-quality images that deliver purpose and meaning. And it’s critical you have the right to use them.

If you have the budget to work with a photographer – great! Be sure to work with one who is willing to learn about your brand guide and work closely with you to create just the right images. This is one time where it really pays to be picky.

And if you don’t have the budget to work with a photographer – great! There are so many options for great stock photography available now, which can be much more affordable, or even free.

For paid stock photos, we recommend Depositphotos, which we’ve used for years without a hitch.

And if you’re just starting out and need to stick to free photos, check out Unsplash, which has a large amount of beautiful stock photos that are free to use, without attribution or permissions, for all commercial and non-commercial purposes.

When choosing stock photos, you need to be even more careful about choosing images that represent your brand well. Try to avoid stock photos where people are looking directly at the camera, which tend to be a bit cheesier and less authentic.

Finally, remember that visual clutter is actually a bad thing. Try to focus on using a few great images, smartly arranged. A good web developer can help ensure your website looks great and converts well, using just the right combination of beautiful images, captivating written content, and well-placed calls-to-action.

The better you’re able to use photos in your website and online marketing, the better you’ll be able to connect with your audience.

My team helps small businesses create just the right brand, along with website design, SEO and digital marketing. Talk with us to get started with an attractive brand that showcases your company perfectly.

To your business success,

Susan

The REAL Cost of Building and Maintaining a Commercial Website

Having a website can be a wonderful experience. I have experienced the joy of owning and operating a brilliant website built and hosted by a genius. I have also experienced the misery of owning a lousy website hosted by notorious scammers. So I have seen websites from both ends of the spectrum.

This article is to apprise everybody of the costs associated with building and operating a commercial website. There are millions of web-surfers who seem to believe that everything they see on a website should be available free of charge. This will set the record straight so these people get some appreciation of the costs involved to bring information to them. (Note: The rates will vary from provider to provider).

First, a distinction – there are two basic types of websites:

Personal – mum and dad type sites – several pages of “family” style information
Commercial – business sites – from one page “sales letter” sites to massive sites of several hundred pages.

For the purpose of this discussion I am going to limit my comments to commercial websites only.

A commercial website has been described as the great business leveller. You see, small businesses can compete on an even playing field with giant multi-national companies in what have been described as “niche” markets. That is, specialist markets.

As I mentioned before, so many web-surfers expect all websites to deliver completely free information to them. After all, websites are really cheap to build and cost virtually nothing to maintain. Or do they?

Let’s have a look at what is involved and the typical costs:

First, you will need a telephone line. No problem. Most people have them. The cost is variable depending on what country you live in.

Next, you will need a computer. Again, no problem, most people have them too. They can range from several hundred dollars to several thousand dollars US depending on the make and model, its capacity, its range of features and the like.

With a telephone line and a computer you will then require an Internet Service Provider (ISP). An ISP will charge around US$20 per month for internet access. Broadband access will cost around US$750 per year, depending on your ISP.

Note that so far we are still just incurring the cost that the average surfing information hunter incurs.

To have a website you will either need to build it yourself or contract a specialist to build it for you. Obviously, if you do not have the knowledge and ability to do it yourself you will need a person skilled in doing this. For 15 or so pages (a reasonable sized website) you could pay in the vicinity of $1,500 US, often more.

So, now you have a telephone line, a computer, internet access and a website. Is there anything else? There sure is.

You will need a domain name for your website. This is so you can be found by your Unique Resource Locator (URL) name. That is how people will be able to find you – via links to your http://www.domainname.com name. A domain name will cost you somewhere around US $10 to $20 per year to keep it registered.

Then there is hosting. You will need a website hosting company to keep your site active and online for all the world to view. This is where the site “lives.” It’s where it is domiciled and is able to be changed by adding to or subtracting from the pages. Hosting can set you back around US$200 to $300 per year. Yes, I know some people get it for a lot less. However, like everything else if you want quality and performance then that is the going rate.

Anything else? Sure is.

Now you can really spend some money. Now your website desperately needs what all other websites need – traffic, otherwise known as visitors. You can spend thousands, even tens of thousands on this if you want.

So, let’s add it all up so far:

telephone line – standard variable cost
computer – standard variable cost
ISP – US$240 per year.
website construction US$1,500 to $2,500 (initial set up)
domain name US$20 per year
website hosting – US$200 to 300 per year
website traffic US$nil to infinity (whatever the budget will allow)

To summarize, without the initial cost of a telephone line or a computer, the minimum cost of a commercial site is in the order of US$1,960. That does not account for any traffic costs. Nor does it account for an opt-in email collector or a delivery system to send digital products automatically. These can add the best part of another thousand dollars per annum to costs. However, we will only count what the basic ongoing yearly costs are as listed above. These amount to around US$460 at the bare minimum.

I stress that these costs are conservative. In reality a website owner can spend every cent he or she has on a commercial website. It is easy to do.

So, if you are looking to have your own website you now know what sort of money you are going to need to fund it and keep funding it year after year. And we haven’t even talked about the cost of anything that you might want to sell yet or the time it might take to develop digital products that can be downloaded from the website to a consumer.

If you are a web-surfer wanting everything free you now know why everything simply cannot be free.

Many website owners are very generous with what they provide free of charge. Just don’t expect them to give you everything for nothing. If you do then your favorite site may be out of business the next time you go to visit it. If you see something that you want then buy it. Very little in this world is free – somebody, somewhere has to pay. Something is free to you only if you do not have to pay for it.

Website owners can display this article at their own sites to explain why not everything can be free to the many visitors who expect just that. Perhaps it could be listed under a heading like: “Why Not Everything At This Website Can Be Free.”

Now Joe and Mary Websurfer will understand the costs that the average website owner has to pay before even one sale is made.

This article comes with reprint rights providing no changes are made and the resource box below accompanies it.

How Joomla Is Beneficial For Developing Business Websites

Why Joomla is gaining popularity in Web Development Industry?

It’s been more than a decade when Joomla was introduced as an open source CMS framework in the IT industry to compete with several other CMS frameworks. Hopefully, this technology has captured the IT market with its features. Joomla has become the first choice of businesses for a web content management system. Gradually, e-commerce businesses also started showing their interest in the CMS platform, due to its highly cost-effective and enticing features that can benefit an online business with boosting performance.

As you know, it is a content management system – so, you can update, edit, add, delete, and publish content on the website, developed in this technology easily and quickly. Whether you run a blog, news portal, or have e-commerce business, there are lots of benefits if you opt for a Joomla website for your business. Let’s take an overview of all these benefits below:

Simple to understand and Use: Joomla performs well for every type of business. From educational site to business website, news website to e-commerce website – Joomla can effectively manage the web content. Developers create a very interactive user interface; one can understand easily and access it more conveniently. Therefore, a non-technical person can also access the functionality efficiently in a Joomla website.

Cost-effective: Joomla is an open source framework which makes it free to use. You can add customization at a very low-cost as some custom features are available in the form of template for free while some have a very affordable price. The only money, you will have to pay to the IT company would be the development cost.

Time-Effective: As mentioned above, there are several ready-made themes and templates are available that not only cuts the cost on the development, but also cuts the time of the development phase. Joomla has a huge count of plugins and templates available which can be set in any type of website, as per requirement very easily. You don’t need to write the code from scratch. Just add the right plugin and template to add the desired functionality and theme. Later, you can ask the developer to modify it as per your requirement.

Quality Solution: This framework has the good reputation in the market for its security and stability. There is hardly a consequence when a Joomla website found crashed or trapped. The security is always on the top for a Joomla website. A sign up for the security alert is enough to make you inform that you are using the secured and latest version. Thanks to the Joomla community which has thousands of members to debug and tweak the Joomla core for betterment and quality.

If you are thinking to install the third-party application, then make sure about the security. It could harm the database, if the application is directly accessing the database of your web application.

10 Secrets To Online Success (It’s All About The Customer)

You’ve got your web site online. You’re on top of the search engines. You have killer web site copy. Now all you have to do is wait for the sales to roll in right? Well … not exactly.

In the last five years of working with all types of businesses, the most common mistake companies make is believing that their web site will do all of the work for them. Sure, a web site will definitely help productivity but it can never replace the human element of your business. Potential customers are still looking for some type of bond that brings them into your company, something that still makes them feel important and like an individual – they are looking for real people with real knowledge. And the reason why people choose to buy from you is because of you.

One of the most overlooked aspects of web sites is online customer service and ultimately your email correspondences. Think about it: if a “sales prospect” called your business would you leave them waiting a day or more before replying? Now, unless you work for a bank or just don’t want the business, you would never do that. But as crazy as it sounds, this is what many companies are doing. Sabotaging their own success simply by putting off returning emails to clients.

Here are a few basic rules I personally go by and suggest you adopt:

1. Develop a sorting mechanism in your email program so that you can answer your “sales oriented” emails first and then others later.

2. Answer sales oriented emails in under ½ day if possible (even a simple return email “I am working on it” will suffice in some cases).

3. Answer non-essential emails within 1- 2 days.

4. When you respond to any email, make sure you include at least the following information 1) Your name + your company name, 2) your title, 3) address, 4) telephone (with area code), 5) your return email, 6) your web site and 7) lastly make sure your subject line makes sense!

Also consider the following:

1. The web is now used more than the yellow pages when people are looking to buy a product.

2. It is very probable that your potential customer also contacted your competition.

3. Like your first sales meeting with a prospect, make your email stand out. Tell them what makes you different.

4. Your prospect probably gets SPAM emails on a regular basis..

Make sure that the subject line is not confused with SPAM or your email may never even get read!

5. Make your subject line short and don’t come across as a used sales car person. A simple subject such as: As per your request at ABC.Com is usually sufficient.

6. Do not send files larger than 500k (1/2 a mb) – as a lot of people are still on dial-up.

Following these simple steps will maximize the benefits of your web site. In today’s fast moving economy, the old cliché “you snooze you lose” is more real than ever. And remember the web is no different than any other medium when it comes to building rapport/relationships with your clients. Have fun, stand out from the crowd and you will be surprised by the results.

The Benefits Of A Custom Web Design For Small Business

It is imperative that every small business in this day and age has a website. It is not only a web address for your business, if cleverly designed and properly managed, it is your 24/7 marketing department and sales department put together under one umbrella. Lets not go jumping straight into it however, lets go over a few points about small business web design and the benefits of choosing a custom website over a template based website design.

Custom website design is one of the favorite options for website designing. The reason why custom web site design is so popular these days with small businesses is; well there are several actually. One significant reason is that custom web site design allows you to choose not only the aesthetics aspects of the template but also the functionality of the website. Template of the website lets you determine the layout, color schemes and other visual aspects, whereas the functionality of the site deals with the user interface that determines how easy or difficult it is going to be for letting the customers to reach call to action. A website that is part of a larger corporate identity will require everything to be in sync with the greater picture and one which appears distinctly to be a part of the larger scheme of things.

There are several open source content management software that makes website building a breeze, however they are not 100% unique and the same template and layout is used by hundreds and depending upon the popularity of the theme, thousands of other websites. Web design companies that specialize which specialize in custom website design rather than template based web design allow you the choice and the freedom to design your own website and reduce the risk of your website looking much the same as someone else. This type of small business website design company will allow you to input designing suggestions which will be incorporate into the design. Usually, there are several amendments that are allowed until the perfect design is achieved.

Another benefit of a custom website for small business owners is the ability to select a flow of the website which is unique to your business needs. Ready made CMS based websites often does not allow the luxury to create a flow that is ideally suitable for your business needs. You will need design services such as that only a custom web designer can do to create that flow for you.

A custom website design for your small business enables you to set your standards separate from the competition and allows you to stand apart from the clutter. An industry where the websites are all designed in a clichéd manner would love a fresh perspective to content presentation. Small businesses now put a lot of effort on SEO tactics and a custom website allows the opportunity to tweak the SEO tactics which a ready made CMS system does not allow or need considerable effort to have.

Be sure to take a look around before you decide on a web design company and make sure that the web design company that you do choose provides high quality, custom web design and is able to meet all of the needs and requirements of your small business.

4 Simple Ways To Promote Your Business Online

There are many ways to promote your business on the internet without having to spend tons of cash on advertising. You may not have wads of cash when you are starting out your business venture, but with a little bit of creativity you can still effectively advertise your products and services online. Before the advent of internet, small businesses had only a few ways to market their products cheaply, using methods like printing out and distributing fliers or by sponsoring local events. Now there is a big world of opportunities open for you on the world wide web – you just need to know where to look.

Let us discuss below a few ways to promote your business online without needing to spend lot of money.

1. Register with Google, Bing & Yahoo – The first step which you shouldn’t skip is to register your business with ‘Google Places’. This will allow your business to show up on Google Maps as well as be found easily on Google searches. The process is very easy – all you have to do is fill up a simple form and then verify yourself through either phone or email. Also register your business with ‘Yahoo Local’ and Bing as these 3 are the leading search engines and they have huge databases of businesses from around the world.

2. Press releases – Whenever your business does something which is newsworthy, do not hesitate to make a public announcement of it through a press release. Press releases can be very effective in generating publicity for your business. There are many news websites which allow businesses to submit free press releases. Try out sites like ‘PRLog’ or ’24/7 Press Release’. If you want added exposure you can go with paid press release distribution.

3. Participate in online communities – You can find online communities in almost every possible niche where people gather to discuss problems and other things related to that niche. Register an account at a few of these online community sites. They are usually free to join. You can get awesome amount of exposure through active participation on these community sites. You can passively promote your business through a link in the signature or by mentioning about your website whenever the context is appropriate.

4. Photo-Sharing and video sites – Sites like YouTube, Pinterest, Instagram and Flickr are not just for photographers or teenagers alone. Any business can make use of these sites to generate traffic and get free exposure. You can post images or videos of your office, staff, events, products or any other newsworthy content related to your business.

Business Websites – Drawing In More Visitors

Given the emergence of online businesses, having a website has become the need of the hour. Whatever the kind of business you own, employ a web developing service that will create a proficient website to attract more visitors and unveil the profitable aspects for you.

In recent past, a large number of business websites came into being. The main reasons for this are the easy accessibility of Internet in pretty much every part of the world along with the convenience it provides to both, the businesses as well as the consumers. Despite being an advantageous tool, a website doesn’t get enough credit. The basic notion for most business owners to have a website is following the crowd: It’s the latest trend, everyone has a website, why should we be left behind?

Jumping in the bandwagon, these people have their websites created without even focusing on the main objective of having it. Simply tagged as a means for generating sales, a website can be used for a whole lot of another things as well. Various purposes of having a website are advertising a business, providing information, conducting market research, finding sales lead, building a community, only to name a few.

Then there are some business websites that only have product or service info and contact details. There’s nothing wrong with it but isn’t it just like being enlisted on the yellow pages, only on a larger platform. Waiting for people to accidentally spot the site and check it out. Even in that case, shouldn’t the site be having appealing content, valuable info, attractive graphics and more to engage the visitors?

Whatever the basic reason for you to have a website created, don’t make it look like an ad from yellow pages whereas you can use it to attract more people to your business and generate better revenues. Brand your business with a website that keeps the visitor engaged for a long period and gives a better conversion rate.

First and foremost, you need to get into the mindset of your target audience. What are they looking for? Products, services, information, customer support or others. What do they expect from your business? If you can’t figure it out on your own, Ask them directly. You can add features to your current site that enable them to give feedback. This helps you not only determine what they expect from you but build a strong relationship with them as well.

Once you are clear on the expectations of your target audience, employ a competent web design service. Whether you are starting from the scratch or making changes to an existing site, ensure that the web developing service you hire creates a comprehensive site for you. Always make it a point to add tools like blogs, social sharing and others that assist you in interacting with the visitors. Several developers add such tools without any additional charges.

A site, however incredible it is, doesn’t get much attention unless you market it on the right platform, the search engines. Remember to make it search engine friendly. You don’t have to hire an SEO expert for that as web developers include that in their designing package. You just have to go to the right service in the beginning. Utilize search engine to locate a specialised service that will help you to attract more visitors with an appealing business web design.

Internet Marketing Solutions To Promote Your Website

An Online Internet Business is expanding a lot these days. Business owners are looking for effect ways of promoting their products and services. Webmasters are now diverting towards new and effective internet marketing solutions to promote their products and services and to get online business exposure. Various internet marketing strategies are also becoming popular these days.

The main aim of internet marketing solutions is to attract more traffic to the business websites. Other is to improve the page rank through its effective means. High placement in the search engines is the other aim. When websites rankings comes high in search engines there are more chances of getting online visitors and potential customers and thus increase online queries and sales volumes. In order to achieve online marketing targets you have to face marketing competition. Also confirm before launching your internet marketing campaign what other online business and your competitors are offering in the market.

Effective internet marketing solutions helps in increasing popularity, exposure and visibility of your online business in the worldwide web. Some of popular online marketing solutions are-

Submissions to search engines – submit your website to as many search engines and directories as possible in order to get high quality visitors. List the keywords and optimize the website in popular search engines on the basis of these keywords and get the best results.

Competitor analysis – You can analyze the performance of your competitors and frame online strategies accordingly. You can use comparison tools and make efforts to rank high against your competitors. This would increase your reputation.

Affiliate marketing- In this form of marketing you can increase your sales with the help of affiliates or collaborators. This campaign helps to increase the profit and enhance visibility of your website.

Link building is the other way to get the large number of customers into your business. High link popularity means high placement in search engine queries and conversion of these queries means more business leads.

Email Marketing- Through email marketing you can inform your customers about your latest offers and services. This form of marketing proves to be very popular and effective.

Thus you can frame effective programs, campaigns and marketing strategies to generate more customers for your business. With the help of reliable internet marketing solutions you can quickly increase profits and gain god reputation for your online business.

How To Market Your Business Website

When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline.

Blogging Content

The more relevant content in the form of blogs you can put on your website, the more traffic you’ll get to your website. You don’t want the content to go up all at once. You want it to go a little at a time so that the search engines grab it, and so that you get a steady trickle of traffic every day.

Social Media Networks

When you write a blog post or add any content to your site, let people know on all your social media networks about the new content. Try to make each update to social media slightly unique so that it doesn’t look like just the same thing all the time. Each network has its own unique appearance and personality. Just match your blurbs with each network.

QR Codes

These are those funny square things that you can use your smartphone to take a picture of and grab the information. A QR code can take your customer or contact to a newsletter sign-up page or just your webpage. It’s up to you.

Pay Per Click

All search engines, plus most social media networks, allow you to do some form of pay-per-click marketing. The easiest and best one to use is Facebook. You can design an advertisement and target it in the minutest way possible to get the most convertible clicks.

SEO

Search engine optimization should be your first go-to marketing method for your website. SEO involves ensuring that you have the right content on your site, using the right keywords and in the right order for the best results. SEO also happens off your website and is called off-page SEO. This means that you find ways to produce material that provides a link back to your website.

Sponsorships

Locally and internationally there are always sponsorship opportunities available where you can help put on an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.