July 2023 - TODAY INDIA

Why Haven’t Marketers Everywhere Been Told These Facts?

Your Marketing Will Be More Profitable When You Use These

31 Marketing Response-Triggers

Instantly Reach New Levels Of Sales & Profits In Your Direct Mail… Your Internet Marketing… And Your Space Ads.

These Powerful Response-Triggers Are Guaranteed- – Tested and Proven – – To Devastate Your Competition, Lock In Customer Loyalty, And Explode Your Wealth Even If The Whole Country Is Teetering On The Edge Of Recession.

These are the 31 powerful response-triggers I have used for some 25 years to create marketing packages for my clients. These response-triggers have generated hundreds of thousands new customers in as little as a year.

First, some history: The way ad agencies got their start was way back in the late 1800’s… a few guys pre-bought huge blocks of blank magazine and newspaper pages at steep discounts… Then they would go out and sell the pages to business owners at full price and keep the change. One thing led to another and before long they were creating the ads for the business owners, who then bought the page.

Then comes the juicy part… In about 1910 Albert Lasker put the word out on the street. He wanted to know the exact definition of advertising. Lasker was the head of the largest advertising agency in the world at that time.

Over the course of many years, certain marketers keep track of what worked in advertising and what did not. They did this mostly by coupon orders. If advertising “A” brought in more cash orders than advertising “B”… then they would take note. Many factors were considered. Price points. ($9.97 seemed to work better than $9.95, etc.) Offers. (Buy one, get one free- seemed to work better than 50% off) etc.

Before all of these elements were tracked and codified… A scientific approach was developed. Mr. Lasker was still puzzled as to a clear definition of advertising. So the search was on.

In the 1800’s the guys who knew the most about advertising were the various companies that sold patent medicines by mail. Dr. Shoop’s patent medicine was a HUGE marketer at the time. His two leading copywriters were John E. Kennedy and Claude Hopkins.

Kennedy was looking for a new job and had heard that Mr. Lasker was looking for the true definition of advertising. Kennedy showed up one day and sent a note up to Mr. Lasker’s office. The note said…

“I am downstairs in the saloon. I know the definition of advertising. I know that you don’t know. If you would like to know, meet me at the bar downstairs.”

After a quite a few beers, here’s what Mr. Kennedy said to Mr. Lasker: “Advertising is salesmanship multiplied in print.” Today, we would have to say that advertising is salesmanship multiplied by media. Why? Because you can use everything from billboards to web sites. But if you ignore that “advertising is salesmanship” you’re in big trouble.

Below you’ll find my notes on the various response-triggers you must use in your advertising to move your advertising from the “expense” side of the ledger to the “asset” side of the ledger. After all, if you have a salesman who does not sell, you don’t lose too much. But if you have an ad that does not sell, you stand to lose a lot.

Here is the First rule of advertising:

Use a SCIENTIFIC HEADLINE: Get the prospect’s attention FAST.

Far too many ads and web sites don’t use a headline AT ALL. Much less a scientific one. This is a waste. Why? Because the reader wants to know what he’s getting into. His time is valuable. If he really is interested in say… a trip to Florida… he will be more excited to read a message entitled: SPEND 3 DAYS AND TWO NIGHTS IN MIAMI NOW FOR ONLY $199.

FIVE RULES ABOUT HEADLINES:

1. Mention the prospect and his interests.

Use the words YOU or YOUR in your headline. “How You Can…” “Protect Your Family With This New…” If you’re not going to use the word YOU, you can certainly IMPLY it. “Aching Back?” Etc.

2. Promise big benefits. (Sizzle?)

There is a difference between a “feature” of your product or service and a “benefit” to using your product. Every Lexus or BMW has a coat of paint. No one buys a coat of paint. But they do buy “styling”… “beauty”… “luxury”… “Pride of ownership”, etc.

3. Use NEWS to the point.

The whole world is glued to the news. We buy newspapers and log into countless web sites to see what’s new. If there is something NEW about your product or service, people what to hear. Use the words “ANNOUNCING” or “FINALLY”. Many smart marketers make their ads or web sites look and feel like a new article. “DATELINE: FLORIDA” ETC.

4. Provoke curiosity. (If you can do it pertinently.)

This is a tough one. The best ad I know of that used curiosity pertinently was Sackhiem’s ad DO YOU MAKE THESE MISTAKES IN ENGLISH. Many people read the ad because they were curious to see if THEY were making mistakes. In the 1910’s or 20’s the master marketer Claude Hopkins was trying to sell a butter-substitute made of pig fat. He masterfully had the WORLD’S LARGEST CAKE made and took the cake on tour city by city. The crowds to see the world’s largest cake were so huge, city cops were always called in to control the crowds. This was long before TV and American Idol. When the crowds filed by to see the cake, they saw a little sign on the cake “This Cake Was Made With CottoSweet- Not Butter.” (CottoSweet or CottoLean was the butter substitute.) The cake was a curiosity. They sold a lot of that butter substitute.

5. Mention your product(s) in a favorable light.

Here is an Ogilvy headline that uses this idea: AT 60 MILES AN HOUR THE LOUDEST NOISE IN OUR NEW ROLLS ROYCE IS THE ELECTRIC CLOCK. As I recall the story of that ad, it only ran twice in a magazine. But Ford Motor Company spent a year’s worth of advertising money shouting that their car was quieter than a Rolls Royce.

HOW TO AROUSE INTEREST AND CREATE DESIRE.

6. Next: Immediately enlarge on the promise of the headline.

If your headline does its job of capturing the attention of the right kind of people (prospects) you had better keep whetting their appetite by enlarging on the promise.

7. Tell your story in the first paragraph.

You might not get them into the 14th paragraph… so do your job as fast as you can.

8. Emphasize one basic idea.

You cannot sell more than one thing at a time. Unless you’re that store in the little town of Nacusp, Canada that sells goldfish AND computers. Even if you’re a catalog, you must have ONE basic idea. A computer catalog should not sell gold fish.

9. Clearly tell the BENEFITS (Sizzle?) the prospect will gain.

Don’t… Don’t… Don’t… leave it up to the reader to instantly see the benefits he/she will get. Tell them. Tell them plainly. Then, enlarge on the benefits. Most people need a bunch of reasons rattling around in their head to make a buying decision. Why? Because they know that sooner or later someone at the office or the spouse is going to ask them WHY they bought that item. They will need to justify the purchase to themselves and to others. It’s part of life.

1O. Present the selling points to deliver those benefits.

(Present the steak that makes the sizzle believable.) Credibility and belief are heavy concepts in the advertising universe. If they don’t BELIEVE you… you won’t get the sale. In the 1930’s the Marx Brothers set up a table in downtown New York and tried to give away $5 bills. No one would take the money. They felt there must be strings attached. The promise of benefits sounds hollow without PROOF as to HOW the benefits can and will be delivered. If you’re selling PURE water… that wet stuff had better come from 3,000 foot deep wells… or distilled using glass distillers… or whatever.

11. Show that your product(s) is easy, economical, and agreeable to use.

Remember, it’s not just your product or service that you’re selling. You’ve got to sell them on just how easy it is to buy and use. It’s not just an investment of money you’re asking for. You’re asking them to commit to time and energy to buy from you and use your product. Do you have convenient parking? Will I have to buy a new computer to use your software? Do I have to build a bigger garage to park a new Hummer in it? A buying decision sometimes includes many factors that are not readily apparent.

12. Use sex and prestige appeals if you can.

One could argue that almost everything we do has the sex drive behind it. The clothes we wear… the cars we drive… the books we have on our shelf (does anyone have books anymore?) all are because of the image it projects. Diet? – Sex appeal. Pointy-toed shoes? – Sex appeal. Corner office? – Sex appeal. Tony Robbins’ self-confidence tapes? – Sex appeal. Since the early days of man, we get it that if we don’t procreate (sex appeal) there is no future. Our genetic line… will end if we don’t have sex appeal. However, if you’re selling TAX SOFTWARE… you’re out of luck.

13. Use negative inferences. (That is, to show ills avoided by purchasing your product.)

This RESPONSE-TRIGGER has real power. There are two major motivational directions people move into. They either move TOWARD pleasure or they move AWAY from pain. Most SUCCESSFUL marketers use both directions in their marketing. For example: Buy my product and you will increase your income. If you don’t you’ll continue in your frustrating, miserable existence with that nagging feeling that you really should have bought it sooner.

DISTINGUISH YOUR OFFER

14. Favorable comparison with others.

If there is a leader in the field, it might help you to ride on their coattails. Remember the Ford ad campaign mention above… they were comparing themselves with Rolls Royce.

15. Make points of contrast and superiority.

Remember, don’t leave it up to your prospect to see the distinctions. Point it out. Prove it.

16. Use “Only” and exclusive features.

If you’re selling Fords in an average size city, you’ve got 5 or 10 other Ford dealers to compete with. Yes, you are limited to some degree on what you can say about Fords… but your dealership is different right? Is it open till 10 P.M.? Do you offer 3-week trade-in guarantee? Will you double the trade-in value? Find “only” and exclusive features.

17. Make exceptional claims you can support.

Quite often, you can’t make exceptional claims. Why? Because all or most of your competitors are offering the same thing. But, most of your competitors are NOT making those claims. If you make the claim and can support it… they will look like they are being a copy-cat if they imitate your claims.

18. Compliment the prospect if you can.

Attention Homeowners… or… Attention Smart Homeowners. PICK ONE. Everyone feels they are smarter, wiser, better, than the average Joe. In fact, if you flatter your buyer, you get more buyers. Imagine that. If you’re selling diet pills, you don’t say to your prospect, “You dumb fat bastard… buy this.” But you know that don’t you?

CREATE CONVICTION

19. Present the main idea of your selling message three times.

There is something powerful about an idea being presented THREE times from three different angles. Even jokes are often told in a trilogy sequence. When you present your idea three times, the reader has more of a chance to OWN the idea and soon feels like it’s his idea to buy such a good product or service. And if it’s HIS idea, then it’s a GOOD idea.

20. Tell of your product’s popularity… who uses and likes it.

Most of us are terribly afraid of making the wrong decision. So, if everyone is buying this product, it must be good. No one goes into an empty restaurant. It must be empty for a reason. Auctioneers are famous for planting buyers in the audience to get the bidding going. Even my beloved ex-wife… who often tried to tell me that SHE would never fall for the “gimmicks” I use in marketing… suddenly wanted to buy a house that others were making an offer on. Before those offers came in, she couldn’t be bothered with that house.

21. Give bona fide testimonials… and authority’s approval.

Many people go to Barnes and Noble… grab a book and flip it to the back cover to see who else likes this book. They look for names they trust. Also make sure the testimonials are interesting. Lame testimonials could hurt your marketing.

22. Give assurances and proof of your offer… build confidence.

Putting a real time-limit on your offer might add credibility to this idea.

23. Guarantee if you can.

Typically the longer, stronger your guarantee, the more sales you get. A one-year guarantee does not bring more returns and refund requests. A 30-day guarantee is better than no guarantee. I have a client who offered a DOUBLE YOUR MONEY BACK ON THE SPOT guarantee and his sales went up 217%.

24. Make your offer vitally valid… be congruous.

Having a 3 day sale is one thing… but having a SALE due to rain damage or IRS tax liens offers more of a story appeal and is easier to believe and therefore get more action from buyers. WHY is your offer, your offer?

25. Convey the value of your product or service… definitely, positively.

Again, don’t leave it up to them to figure it out. Lead them by the hand show them line-by-line, step-by-step… that your offer has the value you say it does. Maybe a column of numbers showing the total savings IF they buy your idea… will help. Break down the numbers showing them it only cost so much per day, or month or year.

GO FOR ACTION NOW.

26. Give your reader good reasons and excuses for buying NOW.

If you’re selling high-ticket items… inflation alone is a good reason to… ACT NOW. Hording all that money under your bed is like lighting a slow, smoldering fire to your money. Every year its purchasing power disappears flicker by flicker. Surely you can find some other reasons to get them to ACT NOW.

27. Make choosing easy… stress ONE item above others you may sell.

If you’re selling three different colors of the same product, tell them which one is the most popular. Help them focus on one buying decision. If you leave it up to them to weed through all the choices, you will lose sales.

28. Tell how, when, and where to get it.

By now they want it… why can’t you move them to the next step by telling them what to do next. “Here’s what you must do.” is a phrase you could use.

29. Name prices and terms… make it easy to buy or order.

Some marketers are afraid to mention prices in their ad or web site. Here are two reasons why you should name your prices and terms.

First- You are wasting their time if you don’t mention price. If you make them call and talk to a salesman, you’ll lose sales. If you don’t tell them the price, they will tend to think it cost more than it actually does. Why? Because when we have NO INFORMATION, we tend to assume the worst.

Second, if you do have a high price, you SHOULD SAY SO and BRAG on it. Most businesses don’t charge enough for their products and services. If you raise your price, it will naturally trigger something in your brain that you had better justify this price and you will naturally be a better marketer.

You’re goal should be to make double-digit year-end profits after all expenses are paid, including owners salary. If you throw in your salary as part of the profits you’re deceiving yourself regarding your profits. From 10% to 25% year-end profits is a reasonable goal. Most business owners scrape by on 3% profits. Or less. That sucks. If you’re afraid to raise your prices, get a job at the post office.

30. Consider a coupon… or direct offer.

The point here is to track your efforts. If you don’t offer coupons, a direct offer tells you whether your ad is working or not. If you run an ad that brings you 100 phone calls and 10 buyers… that’s one thing. If you make a different offer to find out that for the same advertising expense you’re now getting 200 phone calls and 37 buyers… you’ve more than doubled your sales and profits without doubling your ad budget.

Your cost of advertising is one thing. Your cost per lead and cost per sale is a different thing. Coupons and direct offers not only help you keep track of what works, it also tends to bring in more buyers. Why? Because prospects clip the coupon late Wednesday night and call you on Thursday morning. Or, they note the direct offer and respond better than if your offer is vague.

31. Sell NOW as the time… make a bid for business and action.

If you take the time and trouble to get their emotions all worked up to say YES… get them to act now. Tomorrow the kids will be screaming, the doorbell ringing, and many other things will cloud their mind. NOW is the time to act.

If you follow these ideas… several things will happen all at once. Your sales will increase. When your sales increase, your competitors’ sales will decease. It just happens. The “Market Pie” is only so big.

PLUS: Your advertising cost will actually decrease. Why? Because you’ll be lowering your cost per lead and cost per sale for the same media dollar spent. Let’s say you’re spending $10,000 for a full-page ad in a mid-size town newspaper. If you increase your response your true media costs go down for the same amount of buyers coming into your door. That is smart marketing!!!

What is advertising? Advertising is salesmanship multiplied by media. Just because someone can design a so-called web site with flash and fancy graphics doesn’t mean jack when it comes to actually convincing people to part with their hard earned cash.

Use these ideas to increase your sales and profits in any media.

Bless You.

Linwood Austin

801-201-9026

Are There Any Differences Between An Entrepreneur And A Small Business Owner?

We use the terms entrepreneur and small business owner interchangeably. Are they the same or are there any differences? I decided to do some research to get answers to these questions. My findings say an entrepreneur and a small business owner (SBO) are not the same; therefore, we cannot use the titles synonymously.

Although you start out as a small business owner, somewhere along the way you either remain a SBO or you become an entrepreneur. If you are contented with earning enough profits to live a comfortable life and keep your business afloat, chances are you are a small business owner. This type of income replaces your income stream, which you earned from traditional employment. You really are not interested in growing or expanding your business. More than likely you will keep the business in your family.

Maybe you are not satisfied with the status quo, and you are very ambitious and have the drive to go beyond just surviving. You would fit the definition of an entrepreneur. You will take more risks. Entrepreneurs enjoy learning through growing and expanding their businesses. Some establish businesses for the purpose of resale after realizing a certain amount of wealth. It may take a lifetime for a small business owner to earn wealth compared to approximately five years for a successful entrepreneur.

Another difference is how innovative are you. Small business owners are not the type to “think out the box”; whereas, entrepreneurs come up with new ideas, innovations, and products, as well as construct creative, strategic marketing plans.

If you are the type who works in their business, you would be considered to be a small business owner. You are more repetitive. On the other hand, if you tend to strategically work on your business, evolving it, change target markets, if necessary, you are an entrepreneur. As a SBO, you tend to not change markets. In addition, your markets may be more general when compared with entrepreneurs who target markets are more focused.

In regards to staffing, if you are a small business owner, you may have employees, which would involve having to pay employee-related expenses; such as, benefits and taxes. As an entrepreneur, you may choose to work with independent contractors rather than having employees work for you.

There are some of you who tend to have characteristics of both groups. For example, as an entrepreneur, you may choose to keep the business in your family, just like a small business owner, rather than selling it. In addition to having this in common, there are similarities in operating your businesses. Both of you have to do some degree of advertising and marketing, as well as daily administrative functions.

Overall, a notable difference is as a small business owner, you tend to need motivation; whereas, if you can be described as an entrepreneur, you are fuelled by ambition, drive and inspiration. Although similarities exist among the two groups, according to my research findings, the two terms are not interchangeable, and there are significant differences.

What Exactly Is Passive Income?

Any income where the individual does not have to physically earn is called passive income. This of course is a very attractive way of earning an income and indeed those who are lucky enough to make a decent living this way are quite happy.

Ways To Generate Loads Of Passive Income-

There are currently some very popular and common ways to earn a passive income. Writing a new melody or song or even a jingle and then selling it as a commercial property will earn some very lucrative passive income. Opening a bank savings account, is another way which just by saving money can get the individual some interest residual income though it is not that much and fluctuates often at the whim and fancy of the banking systems.

Staring a multi level business is another way to generate passive income. There are some multi level companies that don’t require the standard work of recruiting and selling product but just to use their products. Becoming a financial product consultant is not only a good passive income source it is also a way to expand the client base.

For those with a little more money to spare, they can consider other type of investments which are likely to bring in the returns. Buying property and renting it out helps the individual to pay for the loan thus not requiring any immediate financial commitment.

There are a lot of innovative ways to make money of the internet engine. All it takes is a little time spent to look for the legitimate business tools. One of the more popular tools include the creation of one’s own information for e books and other sell on line tools that require perhaps language changes.

On the more risky way of getting passive income would be to invest in various stocks and bonds. However, the risks levels are quite high and often not worth the risks.

Residual Income-

After paying off all monthly commitments the money left over is known as residual income. This income can be of great help to an individual and is normally linked to the older more established income group. This is also the way the banking industry calculates the probability of giving out a loan commitment to their clients. This is an income that also continues to give well past the time frame of the first initial payment.

There are many ways to try and earn residual income. Writing for instance is one way of adventuring into this realm of gaining residual income.

If the writing material is good there would be a chance to sell the rights, and so it is with other avenues like writing a workable software program, composing a song, inventing a gadget and many more.

Becoming famous like perhaps as an actor or singer, where there are still payments coming in every time the work previously done is reused. When this is done for further entertainment modes, the said entertainer gets a residual income in the form of certain percentages form the original initial performance.

Earning residual income from real estate is perhaps one of the more popular styles of investment with this intention in mind. If done well this type of residual income in the most ideal and profitable.

Other much simpler ways of getting residual income would include starting a savings plan early on in age. Keeping to this diligently would help to ensure the comfortable retirement where residual income would be a great help.

The best types of residual income plans are normally where the individual had total autonomy over how, where and when the product is used. In being able to dictate the using methods the individual also has the end say over how the general promotion and other aspects of the invention goes.

Leveraged Income-

Possibility of having a continuous income in a long term scenario. Using the leverage income style, the individual ears more money with much less This is perhaps among the most beneficial ways of creating the effort simply because the profits made don’t only come as a direct result of one’s own efforts but also from the added sources of other people’s efforts.

Ideally most people work towards trying to earn this style of income both in the short term and long term scenario. In its most basic terms, leverage income allows the individual to concentrate on other endeavors once the initial stages of setting up and getting a particular project started. This said project is then left to generate income with no need for anymore particular daily involvements on the part of the investor or inventor.

Most people who are financially comfortable have ventured into this type of investment, with the intentions of generating some sort of leveraged income. Using a little time and effort to realize a project and then stepping back as the project eventually runs itself is indeed the perfect scenario. This leverage style of earning power gives the individual the option to retire early and enjoy the fruits of his or her labor without the hassle of having to oversee the foray or having to be physically involved.

Besides the various investment arms that can be used to generate leveraged income, starting up a network marketing company or business venture is also another one of the more popular ways of generating this style of income. This of course requires a little hard work in the beginning but once the business is established then there will no longer be a need to be as completely involved as in the initial stages.

Active Leveraged Income-

Active leveraged income works on more or less the same principals of the normal leverage income format with one significant distinction. In this style the individual will be required to be more hands on and have a higher percentage of involvement in the initial stage and at some stagnated stage throughout the foray.

Being able to provide a service or product that “keeps on giving” on a large scale would be of course quite ideal, thus making a study of such a product or service may bring about some rather interesting and viable options.

Some of the simple options of active leveraged income would include providing one’s services at workshop conferences and seminars. Also conducting training session for corporations is also beneficial as the material used would have already been designed as a basic format to be used over and over again with only a few adjustments being made every so often.

Designing good home study modules are also another very profitable way of garnering the leveraged income style of earning a comfortable living. This also requires an initial investment of time and effort which usually create the platform for continuous and profitable sources of income. Thus by doing so, it allows the individual to then be able to focus on other possible forays to further enhance the income base.

The more successful formulas used in the past just required the individual to focus on designing a product or service that would be continuously and consistently used and reused, thus creating the desired revenue that would eventually evolve into leveraged income.

There are basically three types of leveraged income styles. The active leverage style, the passive leverage style and the basic leverage style. All there style require some degree of initial work but if well designed and executed the long term hand on participation can be kept to a minimal level.

Internet Marketing-

Internet marketing is also referred to by several other terms such as digital marketing, web marketing, online marketing, search marketing, and e marketing. All these have the similar marketing style with only a few minor difference but all have the main intention of making money.

This style of marketing is considered to be fairly broad and lucrative. This style may include services like creative and technical assistance, designing, development, advertising and sales. The various possible services the internet marketing tool can provide include the interactive customer engagement, a search engine provider for marketing purposes, a platform for ads, and many other possible earning tools.

The use of the internet marketing tool can provide for the one to one approach which is not always possible in the “real” world scenario. This approach though fairly broad and with no particular direction can be reached through the use of key words which are entered by the user in order to garner the required information or service.

Designing marketing tools which are supposed to appeal to specific interest groups is also done through the internet marketing route. This style created the platform for the connections to be made between a typical segment group and the product touted.

Niche marketing done through the internet marketing tool has its merits. The success of the style is very successful indeed and is certainly popular with those people who have limited time and interest to browse the internet. Thus this service provided is very beneficial to them and wide used too.

The advantages of creating an internet marketing business has it many advantages, ranging from the possible huge incomes derived to the leisure pace one can dictate. However nothing of course comes without some level of effort put in to see the success desired and being the most common tool of business now, it is well worth the effort to look into.

The individual who chooses to provide residual incomes for themselves through the passive income style are people who are very focused and with a positive mindset. The strong positive mind set is almost a prerequisite in keeping the individual in track toward success.

Being hopeful is also another attribute that is needed for this kind of endeavor. Because this style of residual income does not have the pressure on having to answer to superiors for not achieving a certain amount of business the individual has got to have all the necessary positive attributes to be able to push themselves to the next level.

This is especially necessary when the energy levels are low and coupled with the fact that the perhaps there is a lack of visible achievements being evident.

There are many self driven people that have chosen to venture into this type of earning arrears. Most of them already have the drive and the goal of being a success firmly in place and all they require is to be able to identify the relevant endeavor which will provide for what they desire. They are always alert to any possible avenues that will allow them to create a healthy residual income scenario. Being always in the know will also ensure they are very aware of the possibilities available to them.

So hopefuly I have gave you a pretty good idea as to what passive income is all about, and how you can start thinking of how you can start earning passive income.

To your great success on your passive income journey

Make Money Online Easily With This Method Working From Home

Do you want to learn how easily it is to make money online? If you are a newbie or even experience and actually looking for a real method to make some serious money online everyday 7 days a week working only 15 minutes a day then keep reading…

With this method I am about to reveal to you if you do the work and put in the effort you could reach a significant amount of daily income. The potential how much income can be limitless!

I’d recommend you do this and work at least 15 minutes twice a week on it just to be consistence and will see the money roll in.

This method includes having your own website that will get super targeted traffic that will come from all over the internet. Mostly traffic from Facebook, Instagram and YouTube. That’s the trick… to use all the popular sites that the masses hangout on.

Anyways.. here it for those who want to actually make their first dollar with something that is guarantee to work. You will need the FOLLOWING:

1-You need a domain name,

2-You need a Hosting provider

3-You need to do keyword research

4-You need to create a website

5-You need to monetize pages with plugins and widgets

6-You need to add content with value

7-You need to add display advertisement and affiliate offer to pages

8-You need to generate free traffic

9-And last but not least, send PPC advertising (Optional, you will bank on free traffic either way)

Now I know what you are thinking.. seems like a lot! Not really… Most of the 9 steps takes less than 5-10 minutes the most to setup and once you’re done.. the only thing that matters is to keep sending traffic which is the easy part.

Most of you here will be able to understand the steps im sure. There is really detailed guide with step by step how to set everything up complete with illustrations and screen captures and tutorials showing you from scratch how to do it. It is available on the amazon kindle store which I will share at the end of this article so make sure you pick that up.

So basically, one you create your website all you have to do is use the traffic sources to get the visitors. Your site will be a blog basically. Each post you make should have an eye catching headline and well structured for search engines to pick it up.

I’ll start by beginning with step 5 since most people don’t need help with the domain and hosting part but if you do I highly suggest you get the full guide so you get the full tutorial from beginning to end.

SO here we go.. Step 5 is you need to monetize pages with plugins and widgets. The following plugins is what you’ll be using on your blog site.

A- Yoast SEO – lets you know if your SEO is good for posts

B- Popup Sync Facebook Page – Locks your homepage forcing visitors to click the “LIKE” button on your FB Page

C- Floating Social bar – Easy for your visitors to like and share your content

D- Social Comments – Makes it easy for visitors to comment under your comment from their Fb account

Now you need to do the following once you have a functioning website/blog.

1- You need to add display advertisement and affiliate offer to pages

2- Signup for networks that pay. I use AdSense and Amazon affiliate

Once you setup your display advertisement on pages play around with your ad placement to get the best CTR (click through rate)

Every post you use should sell something from amazon, in my case I sell mostly books related to my content. Amazon is great because most people have an amazon account with the credit card information already stored to make quick purchases so it’s a friendly experience to get people to buy easy. Plus it’s one of the most trusted marketplaces online.

Now here are ways to get free targeted traffic to your website.

Facebook – You will join popular FB groups only related to your niche and will share your post at least twice a week. Don’t share it everyday it will get remove and people will think you are a spammer and report you to the mods.

Instagram – You will also have an Instagram page for your niche market. You will be uploading images depending on the niche and using the correct hashtags to drive visitors to like them. I use “quotes” in my pictures I share and watermark each image with a link back to the post I wrote about.

YouTube – Use a video editing software and splice clips together based on my niche and the subject your blog posts are about. Without sharing the full information in the videos just make a little video teaser that way your visitors will check your site out after to get more information what they just watched. Redirect them with a link is in the description of every video.

Facebook Page – Yeah you need a Facebook page and group also based on your niche – This will eventually built up and when it does your traffic will increase dramatically. When a FB page has a lot of “LIKES” you are recognized as an authority in what you post.

CONCLUSION

To understand how this works you will need to set it up. It may look like a basic method but it’s really not once you see how effective it is when put to work. There are a lot of factors that makes this work as you will see in the full guide. Get the full guide today on your kindle which will only be available for a limited time only. This is value you won’t find anywhere else it’s a priceless method revealed in full.

Profile of a Traveling Balut Vendor

Living in the city of Manila, I would often see the sidewalks lined up with vendors offering inexpensive items from clothing to food. Some vendors would even pound the streets peddling their goods to keep up with the competition. One of the iconic traveling vendors in the country is the balut vendor. He is the pioneer of night shifting even before the call center industry boom hit the Philippines shore. His usual work schedule starts at 7PM up until the wee small hours of the morning.

In my early teens, whenever my siblings and I would hear after dinnertime the call, “Baluuuut”, we would scramble to our feet and run to our gate and shout back, “Balut! Balut!”. The balut vendor would instantly know that we are interested to buy; he would stop in his track and drop his basket on the ground right near us. What we are craving for is balut, a fertilized duck egg that is boiled to perfection and eaten with salt.

As my older siblings are huddling with him to peek at the pile of balut eggs warming up in his basket, I am left on the sideline to stare at the balut vendor whom we respectfully call as ‘Manong’.

Here is a glimpse at some of the characteristics of a typical traveling balut vendor in the Philippines.

1. Carrying a round woven basket

If you see someone carrying a round woven basket in his arms and there is a bottle of spiced vinegar and a bunch of clear plastic bags filled with chicharon (fried pork rinds) hanging at the side of the basket, your brain would easily identify that man to be a balut vendor. His woven basket has a single handle, lined inside with cloth, and has a circular cover made of foam at the top. Some has swapped the basket with the Styrofoam cooler box but this is seldom seen.

The bicycle is now used by the traveling balut vendor as a new leverage in his business. For a small fee, he would rent the bicycle each day to increase his mobility and enable him to offer more types of nightly snack to his customers. Although his basket is not easily seen from afar, the balut vendor can still be recognized by the chicharon or quail eggs or roasted peanuts in clear plastic bags tightly tied in a bunch in front of his bicycle.

2. With lean physique

It is very unusual to see a traveling balut vendor to be overweight. The daily walking or cycling over long distances creates for him a lean body with toned arm muscles. His legs are shaped similarly to the firm legs of a walkathon or cycling enthusiast. Given the heavy weight of the egg basket and the bulk of his other snack offerings, he must also have a good sense of balance.

3. Undergraduate

Selling balut in the street can generate a profit between 3-4 pesos per balut to the traveling balut vendor. If he gets to sell 40 balut eggs daily, it would be an income of 120-160 pesos. Coupled with his profit from the other goods such as penoy egg, chicharon, etc, his nightly net income is between 250-300 pesos. This is less than the daily minimum wage of a worker if you are living in the national capital region (NCR) of the Philippines.

Thus, the traveling balut vendor could be an individual who is still studying and just doing this activity part-time or someone who is unable to find a more lucrative source of income because he has not finished his high school or college education. One traveling balut vendor that I talked to admitted that he was an overseas Filipino worker (OFW) whose employment contract has ended.

4. Street smart

Although not well-educated academically, the traveling balut vendor has an advanced knowledge of what streets are safe to pass by at night and is on alert for the modus operandi of muggers. He would hang out near bakery shops and/or entertainment bars to catch the attention of the customers craving for late snacks and balut.

5. With a touch of charm

It is common to have the nighttime street scenery of the Philippines dotted with small group of buddies having drinks especially during weekends. Balut is a nice pulutan or finger food with alcohol. The traveling balut vendor would sometimes be made fun though by these intoxicated customers during the sale process. He knows how to manipulate them with charm and brush off their teasing to complete the sale safely and quickly.

6. Has the ability to modulate his voice

A traveling balut vendor would alert his customers of his approach by calling out aloud, ‘Baluuut’, over and over again as he passes by the streets.

7. Systematic

For a typical balut vendor, he would say that ‘foam is king’. The balut and penoy eggs are systematically stacked in the basket on two levels separated by foam. The cloth and foam lining and top foam cover also serve as insulator to maintain a warm temperature inside the basket. They also cushion the eggs from the constant jarring.

If there are balut eggs that are not sold at the end of his shift, the traveling balut vendor would sell these leftover eggs first the next day. He would separate it from the other eggs by placing it in a special section of his basket.

Bookkeeping For Your Catering Business

Bookkeeping for your catering business involves using an accounting program like quick book, profit and loss statement etc that shows your business transactions up-to-date. There are many types of bookkeeping records. You need to select the type that is most suitable for you. It is also essential to gain knowledge about sales tax and payrolls in order to maintain proper bookkeeping.

Bookkeeping for your catering business consists of recording prime business transactions of income, purchases and sales. If your business is small and just growing, then you need to make entries for day today financial transactions and turnover. It is essential to appoint an accountant or bookkeeper to make these entries. If your catering business is a large one, then you need to use separate accounting software. It is also essential to maintain proper bookkeeping for the value of services sold to the customers and the value of stocks bought from the suppliers.

If you are a small owner running a business and want to maintain proper bookkeeping for your catering business, then bookkeeping software tool is an excellent option to record your daily financial activity. You need to just enter your daily cash or bank payment and receipt transactions in the software. This is simple and affordable. This also enables you to view transaction report, sales report, income and expenses statement and so on. This software provides you bar chart of your net income and expenses every month. This helps you to track your catering business progress frequently.

If you want to earn more profit in your catering business, then you need to control food cost. The best way to control cost for your catering business is to keep exquisite bookkeeping records. The bookkeeping for your catering business helps to track inventory, identify shrinkage problems, track your receiving and audit your pricing. A food-costing program based on these bookkeeping records can help you save lot of money and to run the business successfully.

Bookkeeping for your catering business is not difficult but may be time consuming. In fact, bookkeeping helps you to fix the correct price. You need to fix the price of your food item after considering material expenses, overhead, labor expenses plus certain percentage of profit. Materials include the raw materials like vegetables, fish, and chicken and so on. Overhead expenses include gas expenses, utility bills, rent etc. Labor expenses include salary to chef, other staffs etc.

Fixing the price for your food product is not easy. It is an art that requires a certain amount of skill and knowledge. Proper bookkeeping helps you track fluctuations in price levels and to fix correct price. One of the factors that lead to the success of catering business is proper record keeping.

If bookkeeping for your catering business is excellent, then you will not face any problems during tax payment. Again, records in bookkeeping help you track seasonal trends. This helps you to make better decisions and pre-organize events properly. In short, a good bookkeeping can save lot of time, money and effort and increase your profit. It also makes your business better organized.

Creating Wealth by Gearing Up

Gearing is where you borrow money to invest. As already mentioned, it is best to clear all your debt before looking at investment. However, there will arise situations where the investment is a good one and it is necessary to borrow a small amount to make the deal work. The borrowing may be for property or shares.

Gearing allows you to increase your investment and potentially obtain a higher return. On the downside, however, if the investment does not pay off you stand to lose a lot more. Negative gearing comes about when the interest you are paying on your borrowing is greater than the income from your investment (for example, from a rental property). You can claim the loss or difference against your taxation and write it off as a deduction against other income.

Negative gearing is not necessarily the best investment strategy. Even though you get a tax break it is still costing you money. That is, you may be saving yourself 25 cents in the dollar, but you have to spend one dollar to achieve that.

People look at negative gearing because they calculate that they will be able to sell the investment for more than they bought it and in the meantime their losses are deductible off other income they earn. They conclude that the Commissioner of Inland Revenue is in reality helping them fund the growth of the value of their property.

If it can be avoided, don’t borrow against your home for investment. This applies particularly when the investment is speculative. Things do go wrong and you wouldn’t want to find yourself (and your family) out on the street without a roof over your head.

If you borrow money to invest, this is known as margin lending. The extra funds raised allow you to invest more, increasing the potential returns, compared to what you would get from your standard savings. It allows you to use other people’s money so you can get a significant increase in your wealth from a small deposit.

The negative side is when share prices fall below a level and a margin call is made. When this happens you will have 24 hours to respond in one of three ways. You have to come up with the cash, you have to sell assets, or you have to provide additional assets to top up the equity.

If you have a margin loan, make sure you fully understand the terms of your loan and also put in place survival strategies in case things don’t work out.

The Ultimate Google AdSense Tip

Imagine searching for the ultimate Google AdSense tip and have it generate to a level which leads to your own personal Swiss bank account. The thought of having a web page that could produce an income stream of untold riches is the dream of every internet marketer. The ideal scenario for any web site owner is to have the kind of virtual real estate presence that will not only produce countless riches, but it would be easy to service and maintain. However, it isn’t that simple and the truly successful online business owners understand the nuances of a profitable web site. So, what exactly is this tip and how can it bring in the kind of money that expands a bank account to gratifying levels?

The most significant aspect of growing a business through AdSense income is to realize that it is not a get rich quick scheme. Shortly after an AdSense site is produced, many online business owners expect the cash flow to commence immediately and liberally. When the opposite occurs, frustrated web site owners are usually quick to blame Google with some nascent conspiracy that deprives them of rankings and income. How to make money with Google AdSense begins with patience and continues with the right measure of planning, targeted research, updating, choosing the right keywords, and using relevant content. The propensity to embrace a long term strategy with Google AdSense requires a mindset that is visionary and insightful. Such patience will be rewarded with a stout bank account.

How long does it take to reach these pinnacles? Yes, it is true that some Google AdSense marketers are bringing in princely sums of money while others are breeding an income which is more than generous. With the proper tools and appropriate designs, the process should take only a few weeks. As the process continues and the web site grows, your income could rise to exciting, substantial levels. Maintaining the site and building more AdSense is certainly an attractive option and should be seriously considered as your online business empire expands. However, some sites will not be profitable and need to be updated or replaced. Constant monitoring, producing a periodic web site traffic report, and daily updates are necessary to ensure a continuous flow of traffic.

When searching for the Google AdSense tip that will place your site at the apex of success, be sure to incorporate a reasonable measure of patience and plan accordingly.

How to Create Focused Strategy Goals

It’s hard to achieve anything without a goal. Whether you’re coaching a football team or running a business, you need a strategic plan.

A strategic plan helps to look at all the things your business can achieve and narrows them down to what your business is good at. Strategy goals also help business owners determine where to spend money, human capital and time.

But, how can you create focused strategy goals?

1. Remember Your Vision/Mission

Your vision explains where you want to be in the future and it’s how you want others to view your organization in the future.

A mission statement describes how your company will achieve its vision. It describes the “what.” So, as you develop a mission, it’s vital to ask yourself, “What am I passionate about? What do I value?“

Every business should have written vision and mission statements. These statements help you to make decisions based on what’s important for your business.

Focusing on your vision/mission statements will help you and your employees remember what’s important as you go about doing your daily tasks. Remembering your vision/mission helps you and your employees to remain focused and bound in common purpose.

2. Focus on the Big Picture

When creating strategic goals, remember the reason you started your business.

Who do you want to serve?
What products/services will you offer?
What is your mission?

These are the primary reasons you’re in business and they should always be at the forefront when you’re making decisions. Seeing the big picture will help you stay focused on your goals, and the daily hassles of running a business won’t distract you.

3. Concentrate on Your Big Goals

To create focused strategy goals, it’s important to focus on your big goals.

Do you have a specific amount of income you want to make during the year?
Do you want to launch multiple products?
Is there a lifestyle goal you want your company to support?

Every business owner’s goals will be different, but remember to include yours as part of your strategic plan. Always keep it simple, high-level, and targeted.

4. Stay True to Your Target Market

You’re in business to serve your customers. Ask them what they want and what they like most. Getting feedback can eliminate the stress and hassle of trying to predict what your customers like.

Surveys are simple to create and they add value to the customer experience. Getting feedback might even help you set a few priorities you’d never have considered.

5. Reflect on Successes and Failures

Many successful entrepreneurs not only reflect on what worked but also on what didn’t. Explore why things worked or didn’t. This will help you know what to avoid in the future.

Companies that survive the long term are those that identify where they hit the mark and also where may have failed. Take time from the daily activities to reflect and reposition based on what you see.

By staying focused on your vision, focusing on the big picture, and reflecting on your successes and failures, your business can weather the storm of distractions, daily unpredictable moments, and market challenges. Staying focused on your goals in a structured way can help any business owner succeed.

Business Blogging – How to Increase Visibility & Credibility by Blogging About Your Online Business

Marketing your online business by blogging on a daily basis will enable you to increase your visibility and gain credibility very quickly on the internet. Blogging is the very best way to let people know who you are and what you by giving them this information in your blog posts.

Blogging has come a long way since it was first around five years ago. People were blogging back then to keep an online diary of what they were doing. Blogs were more of a personal account of what someone was thinking and planning in their personal life. Blogs became known as ways to write on the internet without having any real use for business.

Very quickly the savvy marketers online saw the possibilities for having a blog. Overnight during these first few years, blogs sprang up everywhere, becoming more business in nature and offering a variety of products and services for sale. New blogging platforms were also available, giving people the option to own their own blog by using the Typepad or hosted WordPress option. No longer were people held hostage by the free blogging services, which could shut down your blog on a whim.

These days many people are using a blog instead of a website. The ease of posting and making changes to a blog versus having to write html code and upload all changes to a server make blogs the logical choice for business use.

It is important to post every day for the first four to six weeks of starting your blog. I refer to this as power blogging, and teach the concept to my students. This enables you to quickly gain ranking in the search engines, allowing more people to find you easily. You must also determine the keywords that you will be focusing on. By using these keywords in your blog post titles, it is much more likely that your blog will rank highly for those terms.

Also, make sure that you have a way to capture the name and email address of anyone who visits your site. The way to do this is to install an opt in box in the upper right hand corner, and offering a free gift to anyone who signs up. This free gift can be a short report, an audio recording, a consultation with you, or anything else that people in your market would consider to be valuable. This will help you to begin building your list so that you can offer these prospects more products and services over a period of time.

I also include a resource page on my blog, where I can recommend products and services that I endorse. These are all listed with my affiliate link, allowing me to earn money each time someone makes a purchase. I do this in my posts as well, but only about once a week. The remainder of my posts are filled with useful and helpful information on my topic. I encourage you to do the same thing so that your readers will come to know and trust you as you grow your online business.