Marketing Archives - Page 6 of 10

Online Versus Offline Marketing: Which One Is Better?

It’s amazing how the world has evolved during the last 20 years.

More than just the shifts of power across countries… more than just the life changing events like hurricanes, earth quakes and terrorist attacks… the advancement of technology has completely changed the way that we view the world.

YouTube has virtually replaced television. Blogs tend to break important news faster than the actual news stations. And people are meeting their friends and significant others through social networks like Facebook and eHarmony.

And probably the most significant change has been the way that businesses market themselves.

If you go to YouTube and search for “Dollar Shave Club” you’ll find a minute-long video that a guy made in his warehouse that ended up getting over 15 million views… for FREE. The purpose of the video is to get people to go to his website and subscribe to a monthly program where they send you a high quality razor every month for a dollar.

Now, imagine for a second… if just 10% of those views convert into sales for him, he just generated sales of over $1.5 million per month… for FREE.

If you wanted to get 15 million views from a TV commercial, you would have to pay thousands of dollars, if not tens of thousands… AT LEAST.

In another simple example… if you wanted to deliver a 15 page sales letter to 1000 people, and you were going to do it through direct mail, you would have to cough up at least $5,000 to send those letters out. And unless you hired a professional copywriter to write your letter for you, for all you know, you could have very well wasted your $5,000.

Now, if you put that same sales letter on a website and drove pay per click traffic to it, you would most likely pay anywhere from $250 – $1,000 (dependent on the industry you’re in). And the beautiful thing is, you can track everything. You get to see how many people saw your ad, and what percentage clicked on the ad.

You can also compare ads to see which one gets more clicks and you get these numbers in real time. If you wanted to compare two different ads through direct mail, you would have to wait weeks before you got any response and your tests would be relatively hard to track.

There are countless more scenarios in which it is advantageous to deliver your message through online mediums versus offline, however, this doesn’t mean that offline marketing doesn’t work anymore.

The most successful business people that I know use both online AND offline marketing tactics. They intermingle the two mediums to deliver their message.

And probably THE MOST POWERFUL resource that comes with online marketing is the creation of the auto-responder. In its most basic form, an auto-responder is just that… an automated responding mechanism that follows up with your prospects automatically.

As a basic feature of the auto-responder, you can send newsletters to your prospect list. If you had a list of 1000 people, you could email them on a daily basis at no extra cost to you. However, if you wanted to send a newsletter to 1000 people via direct mail, you would be paying AT LEAST $1,000 per day!

It’s THE most revolutionary invention in the world of marketing and business.

In future articles, I will go into the finer details of each of the concepts that we talked about and will give you instructions on how to use them effectively.

Are You Ready For Home Business Success With Your Online Marketing Business?

I’m sure like many others you might be wondering whether or not you’ll be able to develop a six figure income from your MLM or Online marketing opportunity. Whether you’ll be able to make the kind of money that you so richly deserve, that will allow you to do all those things that you have been dreaming about for so long.

You might have tried a number of so called get-rich-quick schemes, and maybe some legitimate ones that have promised so much, yet have delivered so little. Yet you know deep down that there is no such thing as a “free lunch” where you’re being ask to just join a program, you don’t have to do anything for the money to start rolling in. How long are they going to continue insulting your intelligence?

The truth of the matter is that anyone can make money from their online business. Remember, “You can make as much money as you want, if you know how to market effectively.” If you make the commitment to acquire the skills necessary you can make as much money as you want.

That being said, how many of these people going into new businesses, especially on the internet know how to market effectively?

Based on my experience in Internet marketing and with all the hype and misleading information out there, it would seem that every second person online is a success story. There are so many so called teachers and top income earners online that could sometimes make you feel very inadequate, seeing as if you are the only one not making any money. But is this a true picture of what’s going on?

While there are many people making some serious income online – that’s just a small percentage of the millions who are trying to make it.

What I see is that most of the people who start an online business don’t have a clue about marketing. They are given a website and told to get traffic to that website in order to make sales. When they fail to make sales they give up and blame the system.

Online marketing probably offers the most powerful opportunity to make money. You can develop some serious income over time, but you need to get the basics right. Getting into it without a plan could get you frustrated and feeling as if you’re going around in circles.

These are 10 tips and ideas that I’ve found to be very helpful in my quest for online success:

1. Be very sure in your mind that this is something that you want to do. If you’re not sure about this don’t even start.

2. Make a decision to do whatever it takes to get the job done. There are going to be difficult times.

*Although things are getting more easier, because of all the information that you’ll be bombarded with daily you’re going to feel overwhelmed, and if you’re not 100% sure about your decision to do this you might quit.

3. Do your research – find out where your strength lies… whether it be affiliate marketing (easiest way to start), or you would like to get your own website and start developing your own products.

4. Check out the true top income earners who have been around for some time and find out what they’re doing. Get familiar with their programs, especially the ones that resonates with your heart.

5. Find some methods of driving traffic that is effective and learn everything you can about them.

*There are many ways of generating traffic; however, don’t get caught up into trying to do all of them at once. Start with a few and make them work for you – then you can add-on others as you get more proficient.

6 Join a system that has been tried and proven over the years and is still producing success stories.

7. Stay clear of the “charismatic gurus” whose only purpose is to take your money and run.

*Remember the old saying, “Its not all that glitters is gold.” Many of them pretend to have your interest at heart, but they have something else in mind.

8. Stay clear of high ticket programs – until you have mastered the basics of online marketing.

*The heavy hitters in these programs try to make it look so easy; however, don’t get caught napping.

9. Make a concerted effort to learn all you can about this fascinating industry. “Knowledge is power.”

10. Never ever quit. Remember, “Quitters never win and winners never quit.”

Creating home business success from your online marketing business can be a very interesting and challenging experience. It can also be the most rewarding field you’ve ever ventured into… and if done right can provide long term profitability and security for you and your family.

On a final note make a conscious effort to do personal development courses. As Jim Rohn says, “Income seldom exceeds personal development. What you become, directly influences what you get.”

Do You Fall At The Big Work From Home Online Marketing Hurdle?

Do you suffer from the big work from home online marketing hurdle that is not just a barrier to slow down progress, but it appears as such a barrier that it prevents many who want to start an online marketing business from getting started? It is easily sorted out but it takes focus and action to ensure that you do not slip back into the inertia that it creates.

So what exactly is this huge hurdle that so many people new to online marketing will face? It is what is termed information overload. It can be best illustrated through the following all too familiar scenario. You are new to internet marketing and so want to find out as much as you can about how to start, what to do and what you need. You join the info marketer’s email list and in return can download their free gift containing information on a certain topic. In that report, there is mentioned various things that you will need to do. The problem is that you then start gathering yet more free reports and ebooks that provide yet more information.

It is usual that some paid for products are also bought that will cover greater detail about a certain topic. You think you must build the complete picture of knowing everything of what to do and how to do it covering the whole spectrum of internet marketing. And once you have this great digital library on your computer’s hard drive plus some physical manuals and perhaps some DVDs, you are then faced with a dilemma. You have so much information telling you so much about what you think you need to know and do, that it creates paralysis. And just before you start to panic about not actually doing anything, along comes what is marketed as a must have product that, whilst containing exactly the same information that you already have, will have you reach your goals in double quick time and another product is thus purchased.

So what has happened here? You will have spent a considerable time, and perhaps money, accumulating a mixture of very good to probably out of date information showing you how to start a work at home online business. The fact is you will have collected information about everything you think you need to know before you begin. And as there is so much of it, it all sounds rather complicated with more to do than you expected with the result being that no action is taken. Why is this? It is because of having all this information you now do not know where to start as you have this feeling of being completely overwhelmed. You are perhaps reading and becoming stuck on something like advanced website traffic strategies when at the beginning of your online business this is of no importance whatsoever.

It is important to realise and understand that you do not need to know everything when setting out to create and build you work at home online business. It is a known fact that most of the learning happens on the job. Whilst it is beneficial to read about something before you do it, the real learning takes place when you are actually performing the task in hand. So there is a need to really focus on what requires to be undertaken and then just take action. The essential point to understand that with no action being taken, there will be corresponding progress. Through actually taking action and break down what work requires to be done into small manageable tasks plus set achievable goals, momentum and confidence will be built upon when your new business starts to take shape.

So it is a case of take action and start one job at a time. The easiest way to fulfill this is to follow a step by step plan that shows you both how to and what to do to build your own work at home online marketing business. Just put all that information to one side and call upon it when needed rather than let it drown your ambitions.

The Basics of a Home-Based Internet Marketing Business

The rise of internet marketing has been phenomenal in recent years, to say the least. It has provided income-generating opportunities for millions of people and it has effectively diminished the geographical differences that separated people from potential jobs. Now, more and more people are starting home-based internet marketing businesses full-time or at least, to supplement income from their regular job.

Internet marketing explained

Internet marketing is also called online marketing or sometimes, e-marketing. Defined simply, it refers to the type of marketing or business that promotes and distributes products using the Internet. It is also the term used to refer to the Web-based advertising that businesses use to spread information about their products and promote their business.

Advantages of home-based internet marketing businesses

As a home-based business, internet marketing is a perfect model. It can be started from home, does not require specialized training, uses only minimum equipment or computer applications and in many cases, does not require large start-up costs or significant inventory. Internet marketing is also very convenient, not only because it can be run from virtually anywhere online access is available but also because it allows for more efficient distribution of information and targeting of the market. Internet marketing, for example, is one of only a few types of businesses that can rely exclusively on e-mail marketing and other digital media for sales, promotion and even customer service.

Limitations of internet marketing businesses

Although highly effective, there are also certain limitations to an internet marketing business as a work-from-home initiative. It tends to be biased towards new technologies, obviating more traditional techniques. This means that an internet marketer has to be on his feet all the time to ensure that his site and strategies remain relevant. The fact that most customers cannot physically come in contact with the product prior to purchase can also be limiting, prompting internet marketing business owners to offer broader return policies. Online security is also a concern, which means that a business that cannot assure its customers of high standards of security will stand to lose them. However, the advent of new technologies and the imposition of more stringent regulations should improve customers’ responses.

Types of home-based internet marketing businesses

There are several types of home-based internet marketing businesses that are considered effective for this model. These include

Online commerce

Online commerce, also known as e-commerce, involves the sale and distribution of goods to consumers through the Internet. There are two ways to do this: (1) by setting up your own website and using that as an online shop where customers can browse, order and purchase and (2) setting up an account with an auction site and selling the goods from there. Either way, there would have been an exchange of goods and services for a specific or agreed-upon price. Online commerce allows entrepreneurs plenty of freedom to sell what they want at a competitive price. It also affords them the luxury of time since order taking and purchasing can be automated and easier to manage.

So which products sell in today’s electronic marketplace? Just about anything that someone wants to buy. It’s truly up to the seller which goods to focus on in order to achieve his sales and profit goals.

Service-based commerce

Other than goods, online service-based commodities enjoy brisk business as home-based internet marketing businesses. Services traditionally available only offline can now be offered as part of an internet marketing business. Booking services for airlines and cruises, party needs, life coaching, photography services, web design, etc. are just a few of the home-based businesses that have become part of internet marketing.

MLM or Multi-Level Marketing

Multi-level marketing is one of the oldest business models still in existence today. Also known as network marketing, MLM has transitioned from a person-to-person and door-to-door approach model to the internet-based business that it is today and with great success. Most network marketers prefer to run their MLM businesses actively through internet marketing because the medium is a lot faster, cheaper and more convenient. Searching for and communicating to prospects, for example, can be completed within a 24- to 48-hour period. Traditional ways of doing marketing, on the other hand, require much more time and effort.

Publishing and advertising

Another very lucrative method of running an internet marketing business is by setting up a website and selling advertising space. Many personal (and even business) websites and blogs use this method to monetize their sites. In fact, it is considered as one of the top 5 ways to earn an income from a website. As a home-based internet marketer, however, becoming a publisher does carry with it certain requirements. A site, for example, has to have a large number of following in order to become attractive to advertisers and sponsors. However, a website with sufficient traffic should be able to do well with this pay-for-performance model.

The Benefits of a Business Home Internet Marketing Online

Marketing your products and services can be a means of earning money through the use of the internet. Through this, you can be assured that you are capturing a larger target market because it cannot be denied that most people have access to the internet and thus, it makes a good medium by which you could reach your potential clients. Business home internet marketing online has been very in demand most especially for people who choose to do their business at home for many different reasons. Some people choose to do internet marketing at home because they may be stay at home moms who need to look after their children but at the same time also needs to make money or they may be students who are looking for a means to gain additional earnings by working online. No matter what the reasons are, internet marketing is a good means to earn money at the comfort of your own home.

Starting a business home internet marketing online can be done if you already have a website. It has proven to be more convenient for people who are not in the capacity to get a regular employment. By working online, people with disabilities, students, and unemployed individuals are given a means in which they can earn money at home and provide for themselves. Internet marketing online has given an avenue in which people can solve the problem of earning money even without a regular job. It has been more beneficial because the internet is available online for twenty four hours so you basically have the pleasure of working at your own hours without the need to keep a time card. What is great about it is the fact that more and more people are considering it as a means to start their own business or a way in which they can generate additional income. Because setting up an internet business is easy, more people are taking advantage of this method to generate additional income because of the many advantages that the job can bring. Not only can you save on traveling expenses since you can do the work at your own home, you also save time and time is really valuable. You can spend more hours with your family by having an internet marketing business at home.

Having a business home internet marketing online can prove to be advantageous for you. While you can easily build it up by having a website and using your website to promote products and services, you can save time and work leisurely at your own home. The best thing is that you don’t have to be pressured by elements that affect regular employment and that you could work at your pace. The benefits of working at your own home can be very alluring especially when you consider the expenses that you can save. Starting an internet marketing business can be very beneficial for you because it is easy to start up and is convenient to monitor.

Marketing Tips For a Successful Home Online Business

Budding entrepreneurs are often seen browsing online for handy tips that they find helpful in their own home online business. Many people are already interested in building their own home-based business enterprise with the use of the Internet. The Internet has spurred countless opportunities which can also be of assistance to those who are unknowledgeable in the field of business.

Through the World Wide Web, any person who yearns to have their own business can be an entrepreneur. There is no stopping the flow of information seen within the massive database of the Internet. Having a home online business necessitates minimal investment and tons of people find that they can easily score considerable profits. But online businesses also require planning, careful consideration, and an amount of marketing strategies. In addition, you have to make an effort to make your business a success, even if you are just clicking away in front of a computer screen.
There are several business opportunities waiting for you online. You can sell products and offer services online by engaging in affiliate marketing and copywriting among others. Find time to do some research and personal coaching so you can learn how to secure high-profit business opportunities.

A home-based online business may be the answer to folks who need some time to juggle their working and personal life. In line with their financial needs, online businesses done at home are convenient and easy. While you can make money online, it takes more than Internet knowledge in running your home online business. Here are some marketing tips for a successful online business.

No one is self-sufficient:

Especially when it comes to businesses, people need some support at one given time or another. While it is true that you will be your own boss in having your home online business, it does not necessarily mean that you will not rely on others for assistance. Having a good, successful business requires efficient management. People who give feedback about your business can also help you learn more about the market that you are aiming for.

Know that you have limitations:

Face it. You do not know everything especially when it comes to the ever-changing market needs and technological innovations. There is always something new out that might keep you on edge. Engage in proper training on how to run your home online business. Familiarize yourself with basic accounting procedures, record keeping, and tax deducting. By understanding such things, you will have a smooth running of your business in no time.

Understand your business:

While you are caught up in the hype of having your own online business, it is important to never start something that you hardly know anything about. Experience and training are keys to your success so continue discovering trends and learning new things on your behalf.

Strive to get better:

As you progress in your business, always keep in mind that you should never settle for mediocre products and services. Customers want quality services and products offered to them. Be patient and work hard so you can get the results that you are actually longing for.

Business Home Internet Marketing Online Is the Better Option

Business home internet marketing online has been used by business owners as a means of advertising their goods. This means that a person residing in Ohio or Tokyo can access goods being manufactured in Kenya or something like that. This therefore enables a company to sell huge supplies hence gaining a competitive edge over its competitors. This move is quite expensive to start with since it requires various equipments which will ensure security. So a proper budget needs to be done before this process is initiated. It also important for the business owner to engage with qualified contractors who will offer guidance through out the process. However, most companies have succeeded in this kind of dealing and are now enjoying economies of scale.

Basically, business home internet marketing online is meant to accomplish the following. First of all, the company uses this opportunity to display its products, talk about the company and also offer their services online. This is witnessed once a person has logged into a specific website and they get to find the welcoming page which briefly describes the company in question. Here, you might see pictures, logo, addresses and other things which are meant to inform of the kind of service to expect once you engage with them. Therefore, it is important for such sites to be developed in a fancy and attractive way which can attract the potential customers. Other than that, the website should display the relevant details which can be understood easily as opposed to jargon worded information. All this should be displayed in a friendly interface, meaning that the users will not encounter any difficulties while perusing through.

Also, a business home internet marketing online can use this opportunity to conduct research. The research could cover things like demo graphs, needs and preferences of their customers. This is very important since you will gather a lot of information pertaining to your customers. This could also include what they like, what they don’t like and this could help you amend changes where necessary. Customer satisfaction is one the most important thing to any company since without them there is no company. Companies that are known to do numerous researches and make the required changes are known to enjoy high yields as opposed to the others. This is so because the customers will respond in high numbers since their needs are well catered for.

The internet is also used to sell goods and services to places where they cannot be ferried. Companies that are known to make millions of shillings mostly operate using this strategy. With internet, you can access other potential customer’s who are located in the furthest parts of the continent without incurring further expenses. Other than that, the internet is very efficient when handling such planned transactions which barely take much time. In the olden days, such privileges were not there so transactions were prolonged to days and weeks. Basically, things have changed for the better and any company which is not doing this is bound to fail.

Online Marketing – Is it the Right Home Business?

Are you looking at earning some extra income? Are you looking at starting a part time business that has the potential to grow big? Are you a beginner in the field of business and looking for something that wouldn’t need a lot of experience? Do you want to start a new business with little investment? Do want to start a home business?

Before you go on and think I am trying to sell you a business opportunity, rest assured, I am not selling you anything. I am not even asking you to look at another proposition. All I am doing is making a case for setting up your own Online Business from home and how that could be the thing you could be looking for.

Online Marketing is a complete business in itself and it can be done in many ways. You could be marketing your own products or you could be marketing some one else’s products. You could be prospecting customers for your offline business or prospect for multi level marketing opportunity. In any case, there are a lot of $$ to be made online. Today there are a billion people surfing for net looking for things they need. You can fulfil these needs and make money doing that.

Some benefits of starting an Online Business are:

Part Time Income: Of course money is a big motivator. What is even more important is that you can make this money online in a part time effort. If you are willing to spend 2-3 hour every day you could earn a decent income with this part time effort.

Reap Long Term Rewards: The more time you spend in this business, the exponentially you grow it. Once you have a list of people who trust you on the internet and are willing to buy from you, you can make them an offer every day through some campaign and a certain percentage of people will buy from you.

Low Investment High Returns: You can start an online business for a relatively low investment as compared to a brick and mortar business. You don’t need an office, staff, inventory or other recurring expenses. All you need is a computer and internet connection. The return on investment in this business is potentially very high.

Having said all of this, I want to let you know that in no way I am saying that setting up an Online Business is a cake walk. It is not easy and it needs you to learn and apply it in the right way. Yes every one can learn, but it will take effort. If you are willing to spend next 2-3 months working 2-3 hours consistently on you online business, you could be on your way to earning a substantial income from your business effort.

Starting Your Online Affiliate Marketing Home Based Business

The thought of making money by working at the comforts of one’s home is very enticing. Because of this, it is not uncommon to find people quitting their day jobs, and work at home. Working or conducting a business at home indeed provides a number of benefits for you. Since you will be able to follow your own schedule, you will have more extra time you can spend with your family. Aside from that, you no longer have to constantly check on your back to see if your boss is lurking behind you, and waiting for you to commit a mistake. Working at home or starting your own home based business gives you the opportunity to become your own boss. It should be noted though that there are several opportunities to choose from.

One of the opportunities you may want to get involved with for a business based at home is something that is done through the internet. Make no mistake, online business opportunities are not something that can be taken lightly. If you want to be successful in any kind of online business, you also need to invest your time and effort to get it off the ground.

Online business opportunities also differ with one another, and there are actually several of them to choose from. One of the most popular online opportunities though is called affiliate marketing. Online affiliate marketing means that you get to promote and sell certain products on the internet. However, these products are not something that you have made. They are made by other online entrepreneurs, who are, just like you, looking for ways to earn money online. With affiliate marketing, you will be able to earn your profits, only when an item you are promoting gets sold. In other words, you will earn in the form of commissions. The more items you are able to sell, the more money you earn.

One of the most important things you need to do to start your affiliate marketing business is choosing your product. Keep in mind that with this kind of business, you need to have your own website, where you can conduct your business. The website is where you will be promoting your affiliate products. In relation to this, your product should be related to your website, so that your potential customers would not get confused when they visit your site and see the products you are promoting. You do not want your potential customers to get confused when they visit your site, which has sports content, and the products you are selling are for pets. If this happens, you may lose your potential customers’ interest in your site. Because of that, they may not visit your site again, and may eventually lose their trust in you. Therefore, always see to it that the product you choose is related to your site’s content.

Make sure that the product you have chosen is high in quality. Whether it would be a digital or a tangible product, it should be something that would offer people real value for their money. In choosing your product for your affiliate marketing home based business, it would really help if you consider your target market’s needs and wants. If you provide them with that, they will soon visit your site and buy the products you are promoting on it.

MLM Recruiting Tips: Network Marketing Training for Online Business From Home

If you’ve been struggling in your home business, you’re wise to look into new MLM recruiting tips for the internet marketer because, well, let’s face it, the world is way different than it was when many long-standing successful MLM companies were first created.

And, quite frankly, this is the reason why the average MLM company has a success rate of about 1% for bringing in a full-time livable income. Because let’s just look at it logically…

… If you’re restrained to marketing to only your friends, family, and strangers on the street who don’t have the slightest interested in your business, doesn’t it make sense to find a way to reach the thousands who are searching online for your specific product or service?

Undoubtedly, the possibilities are endless when you compare with traditional offline marketing.

Consequently, I’d like to introduce to new network marketing training for building a full-time business from home.

A successful online business from home has four basic elements within the mechanics of the business…

1) A capture page. This is the page that you often see online where it prompts you to enter you email address in order to advance to the next page. Obviously, you’re not gonna enter you email address on anyone online unless you REALLY want to see what’s on the next page, right?

Here’s where the strategy comes in: EVERYBODY, both offline and online, is searching for one of two things: To alleviate pain or gain pleasure. And the internet makes this even simpler, because you might say that anyone going to Google and searching for something is entering keyword phases that are geared to either alleviate pain or gain pleasure.

Take yourself, for example. You may have found this article by Googling “mlm recruiting tips” or “mlm recruiting” or “network marketing training” because you’re experiencing pain in your business and struggling to recruit.

Perhaps you’ve tried the traditional techniques of walking up to strangers and say, “Hi, you look like a really sharp guy – are you willing to keep your options open?” And perhaps you’ve experienced that pain where they just look at you like you have two heads and maybe they walk away.

OR, even worse, maybe they start claiming you’re just involved in one of those MLM scams and how dare you approach them!

Don’t worry, I’ve been there too.

But getting back to the capture page… you need to put something on it that gets attention and relates to the reader’s pain and promises pleasure – something like “FREE brand new system pays up to $3000 in commissions without picking up the phone or selling anything”… that brings new hope to someone who has just experienced a lot of pain trying to sell – because who wouldn’t want to know more about a system that pays WITHOUT you having to sell or convince, right?

2) The second element of your online business from home is the sales page.

This is a video presentation that your reader is immediately brought to as soon as they enter in their email address. The sales page is designed to do all the selling for you while you’re sleeping, on vacation, or maybe sitting at your day job. Hence, your job is to do whatever it takes to get your link that has your capture page on it in front of as many people as possible, so as many people as possible can be watching your sales video.

3) The third element is an automatic response email system. People tend to buy from those who they know, like and trust. And, especially if you’re looking for MLM success tips, anyone how has ever been successful in network marketing has found a way to develop true rapport with their downline.

Traditional methods mean spending hours on the phone with a prospect, developing a “friendship” until they like you and trust you enough to buy. But let’s face it… even this can be a little phony. I once joined a business from a stranger I met and felt a real connection with as a friend. When she quit this MLM, she never returned my phone calls. Some “friend”, huh?

Anyway, your email response system does this for you because the network marketing training that most successful entrepreneurs teach has to do with emailing your list daily and sending them to your blog, which has your personal content and your personal videos.

After receiving several emails with your personal content, your “followers” begin to feel like they know you – and some will like and trust you as well. These are the people who will buy from you.

4) The fourth element has to do with upselling. It has been proven that roughly 30% of the people who buy from you will want to buy more. Notice I said “want to buy”, not “is willing” or “can be convinced”. Building an online business from home isn’t about convincing, it’s about helping people and giving people what they’re looking for. Once the see how what you have has helped them. They want more.