Writing Archives - Page 2 of 8

Common Mistakes Writers Make When Writing

For those writers who plan to have a book published, I can only hope that your manuscript will go through a thorough edit before it is printed. That is especially important for those who self-publish or use publish-on-demand services to bring their book to market. These methods usually do not require or offer editing services to catch mistakes that can cost you credibility as an author.

As an editor for individual authors as well as working as a contracted editor for two publishers, I’ve seen many grammatical or mechanical errors in manuscripts. I’ll share a few of the more common mistakes in hopes that you might avoid these pitfalls.

Please note that Associated Press (AP) style is commonly used for journalistic works such as newspapers and Web text. The examples I am going to use are from Chicago Manual of Style (CMOS) published by the University of Chicago Press. It is one of the most respected and trustworthy guidelines for literary works such as books.

1. A very common error in many of the books I edit or proofread occurs in the title, headers, and subheaders. The Chicago Manual of Style 7.127 states: In regular title capitalization, also known as headline style, the first and last words and all nouns, pronouns, adjectives, verbs, adverbs, and subordinating conjunctions (if, because, as, that, etc.) are capitalized. Articles (a, an, the), coordinating conjunctions (and, but, or, for, nor), and prepositions, regardless of length, are lowercase unless they are the first or last word of the title or subtitle.

2. A book is not entitled (meaning deserving, allowed, permitted); it is titled (meaning to have a title, label, or name).

3. The titles of books, record albums, movies, TV shows, and screenplays should be in italic type. Do not use “quotation” marks. Do not underline these titles unless you are formatting them for a bibliography. However, article titles and poem and song titles do go inside quotation marks.

4. Unless a word is an acronym, it should not be in ALL CAPS. Use italics for emphasis.

5. OK should be spelled out: okay.

6. ISBN is the acronym for International Standard Book Number. To write “ISBN number” is the same as stating International Standard Book Number number. It is redundant to use the word “number” or the pound symbol (#) after ISBN.

7. Percent symbols (%) should be spelled out “percent” unless used in a chart or table. Numbers followed by a percent should be in numeric form. Example: 91 percent. However, if a percentage is the first word of a sentence in a literary work, it should be spelled out. Example: Ninety-one percent of the students passed the test.

8. Use one space (not two) after a period, question mark, colon, or semi-colon. This is quite the opposite of what we were taught in typing class way back when! It can be a hard habit to break.

9. CMOS 5.57 states, “In a series listing three or more items, the elements are separated by a comma.” For example: The dog, cat, hippo, and cow jumped over the moon.

10. When writing years, do not use an apostrophe. Example: 1960s, not 1960’s unless you want the possessive form of the word. If abbreviated: ’60s is correct; 60’s is incorrect. Notice that the apostrophe [ ‘ ] is used as a placeholder for missing the numbers, and not a single close quote mark [ ‘ ] which faces the opposite direction.

11. Speaking of years, hyphens and numerals are used when you write “the 16-year-old boy.” No hyphen is needed, and the number is spelled out when you write “the boy is sixteen years old.”

12. Internet is a proper noun and the first letter should be capitalized. The debate on whether or not Web should be capitalized is still ongoing. CMOS says it should be written in proper case. It is another name for World Wide Web, which is a proper noun.

RE: Web site. When a word is used a lot, its spelling becomes commonly accepted even if it is incorrect. The most common spelling and use of this word is website. However, according to CMOS, it is two words: Web site. As long as you are consistent throughout your book or document, I doubt most people will question either spelling.

13. The em dash [-] is defined as one em (letter “m”) in width. The double hyphen will convert to an em dash-if you type two dashes (hyphens) — and do not put a space before or after. Or, you may create an em dash in Windows-based programs by pressing and holding Caps Lock and Alt while typing 0151 on your number key pad. Similar to a parenthetical phrase (like this), the em dash sets apart clauses in a sentence.

14. The en dash [-] is one en (letter “n”) in width: half the width of an em dash. The en dash is used to indicate a closed range, or a connection between two things of almost any kind: numbers, people, places, etc. For example: June-July 2008. Create an en dash in Windows-based programs by pressing and holding Caps Lock and Alt while typing 0150 on your number key pad. There should be no space before or after an en dash.

15. When writing dialogue, all punctuation goes inside the quotation marks. When a word or phrase is used to set apart text in scare quotes, the first example below is correct; the second is incorrect:

Every day we hear that the price of gas has hit an “all time high.” Every day we hear that the price of gas has hit an “all time high”.

16. Numbers less than ten should always be spelled out. Some style guides will disagree about higher numbers. Chicago advocates that all numbers under 101 should be spelled out. If in question, always consult a style guide. Be consistent and use the same style guide throughout the document or manuscript. Correcting these common errors will make your manuscript much easier and enjoyable to read.

If you need assistance with preparing your book manuscript, the editors on our team would be happy to help you. Our rates are more affordable than you might expect. See writersinthesky.com for more information.

Writing Resources You NEED to Know About

Many aspiring authors spend hours and hours, alone behind their computers tap, tap, tapping away. Then those hours turn into months, and of course, the months slip into years.

This is admirable. If I’m confident of anything, it’s that to be an author you have to be willing to spend hours of your life equivalent to entire years out of your life slaving away writing. I’m just for sure that you need to read at least just as much.

One thing that gets unfortunately overlooked by many is that you also have to be willing to leave your books and your computer behind sometimes. To engage others.

Not that you can’t be an introvert. Thousands of widely regarded successful authors were introverts. That’s is because in some way or another they were able to overcome, albeit sometimes only briefly, their restrictions and step outside of their comfort zones.

That’s because while writing can take many forms; journaling, hobbies writing, personal letter writing. Authorship is a profession, and that means that it falls within a business structure. No matter how sincerely you believe that Jack Kerouac went from nothing to a fantastic book within two weeks of boozing (which FYI, in reality, he didn’t). If you want to move books from shelves, you will need to approach the task earnestly. With a humble attitude that is open to working with others.

The business of writing, designing, editing, publishing, marketing, and selling your books requires a multitude of strangers. Regardless of whether you have a small budget, or you’re JK Rowling.

In fact, the small your budget, the approach is better suited to involving a large number of people each with small, potentially volunteer style task. For instance, having friends complete a narrative edit before giving it to a professional editor, to reduce the amount of paid time the editor has to spend on the manuscript.

For your first book, I highly suggest having a strong group of people who can offer various products, services, and insights to help you stay focused, motivated, and up-to-speed on the ever-changing self-publishing landscape.

Being a successful author requires a lot more than just writing a great book. You have to get into the weeds, be willing to change out of your writer’s cap and into a variety of other hats depending on where you are in the process.

You may not have the skills or willingness to tackle everything with your own two hands, and that’s why it’s so important to develop your own file of go-to resources along the way.

Here are 30 more resources to tap into along the way!

While this list is mostly self-publishing focused, if you’re going the traditional publishing route, you should still have a rigorous shift through them to make sure you are familiar with what is out there.

Useful Blogs and Sites

1. The Write Life

This workhorse blog is a one-stop-shop offering all you need to figure out how to work with clients, navigate the changing landscape of publishing, learn the ins and outs of social media, grow a following for your blog and find a community that will support you along the way. You’ll always find something useful for your book business here. Try not to get lost in the rabbit hole though. There is so much helpful information here I try to time my visits to make sure I’m not eating into my writing time!

2. Kindlepreneur

If you want to dig deep into the goulash of marketing your books, Dave Chesson of Kindlepreneur is your man. His strategies are groundbreaking. Every successful author has to wear many hats, and Dave shares his years of marketing experience and success to show you how to promote the heck out of your books.

3. The Book Designer

Joel Friedlander, the creator of The Book Designer, says “Writers change the world one reader at a time. But you can’t change the world with a book that’s still on your hard drive or in a box under your bed.” This embodies the Community Writer mentality. Joel gives you everything you need to get your book out of the box with a variety of self-publishing guides, advice, templates, and toolkits. With his experience in book design and advertising, Joel has the creds to help you produce and sell a great-looking book.

4. The Creative Penn

The Creative Penn is run by Joanna Penn, who has been wildly successful with fiction and nonfiction. In her blog and podcast, she covers every aspect of what it takes to start and run a successful author business. She also has a grab bag of books on various self-publishing topics if you can’t get enough on her blog.

5. Jane Friedman’s website

Jane has more than 20 years of experience in the book and magazine publishing industry, with expertise in digital media and the future of authorship. Her site is full of actionable content and detailed strategies for the aspiring author from someone who’s been there and done that many times over.

Podcasts Worth Your Time

6. Podcast – Neuralle (Uncommon)

Please forgive the shameless self-promotion here, but aside from the fact that I will be most likely appearing on this podcast at some point, Neuralle is a fantastic self-development podcast and in my humble opinion a must for any aspiring author or entrepreneur.

Past guests have included Venture Capitalists, Entrepreneurs, Chefs, Restaurant Owners, Body Builders, Strength Coaches, Activists, Winemakers, Filmmakers and many, many more.

7. Tim Ferris Podcast

This show is the first publishing-related podcast that I followed, and it’s still an all-time favourite. It’s hosted by Tim Ferris an American best-selling author, entrepreneur, self-proclaimed “human guinea pig”, and public speaker.

8. Grammar Girl Quick and Dirty Tips for Better Writing

Every green writer should bookmark this podcast. With helpful and insightful tips on grammar and storytelling, Mignon Fogarty’s podcast is sure to help you improve your narrative and technical writing skills.

9. The Writer Files

Hosted by Kelton Reid, The Writer Files is a long-running podcast that delves deep into habits and habitats of famed writers. Reid interviews writers from a broad spectrum, giving each listener a chance to see into the mind of an accomplished wordsmith within their genre or interest.

Forums

10. Neil Gaiman Board

Neil Gaiman’s Official Message Board. Enough said.

11. Goodreads Groups

Goodreads is the mega-site (with over 20 million members) for authors and readers. They have more specific groups than you can count, and if you can’t find an answer or inspiration here, then it doesn’t exist. You might feel a bit overwhelmed, but here’s a smart article on using Goodreads to support your author business.

12. Scribophile

There are tons of writing forums out there to choose from, so I suggest you have a play with a few of them. This one works a bit differently which is why I like it though. Scribophile provides detailed and helpful critiques from a member exchange. The analyses you’ll get are so much more than just a pat on the back – you’ll get actionable ways to improve your writing.

Writing Tools

13. Scrivener

Scrivener is a powerful writing tool for authors that allows you to concentrate on composing and structuring your documents. Get a free 30-day trial and watch some brief YouTube tutorials to get acquainted with the system quickly.

14. Grammarly

This proofreading application is an improved version of your standard spellchecking program. Just copy and paste blocks of text into Grammarly, and it will check your writing for common mistakes. The reason it’s better than most spellcheckers is that it provides useful feedback that will improve the overall quality of your book. You will learn a lot very quickly by taking heed of the side bar suggestions and explanations.

15. Hemingway Editor

Excellent writing is quite often straightforward writing, and Hemingway was the master at that. Whether you’re writing fiction or nonfiction, your narrative should get to the point with simple language. With the Hemingway software, you will learn how to simplify your writing.

Book Publishing and Freelance Help

16. Archangel Ink

Archangel Ink is a one-stop solution for getting your book ready to publish. Archangel offers a range of services to help you with cover design, editing, formatting, audiobook production and much more. I feel that if you haven’t published before you learn a lot by manually going through the process of completing your manuscript via Scrivner, finding editors/cover creators via say Reedsy/Freelancer and then uploading it to KDP/Createspace. However it can be frustrating, so I completely understand throwing down some cash and handing of some or all of this to someone else. I’m currently considering using Archangel Ink to produce and audiobook for me.

17. 99 Designs

This is a service where you post a design project, like your book cover, and dozens of freelancers submit mock-up examples. You then select finalists based on the submissions and choose the winner to work with you to create a finalised version. 99Designs can be pricey, but it’s a great option if you want a professional cover design for your book.

18. Grammarly

I won’t rant on this too much as already do that frequently enough if you don’t have the free version of this you need to get it now. What some of you might not know, is that via the paid version they have an option to connect you with a professional proof reader. I haven’t used this before but considering the calibre of everything else they do I think it’s worth investigating.

19. Freelancer

One the most significant websites for hiring freelance talent. If you want to find the largest pool of people, then this is a great place to look. The app makes chatting with prospective freelancers seamless so you can manage your project and selection of the perfect candidate on the go.

20. Reedsy

Reedsy offers a boutique experience in editing and cover design. Most freelancers here have worked in the publishing industry, so they have a thorough understanding of what will work for your books. But you should also expect to pay more for the freelancers you find here. If you’re going the self-publishing route within fiction, a professional editor is a must, an absolute necessity, seriously. Reedsy is a great way to find one, with almost every budget available. If you can’t afford the lower tier, I suggest saving your pennies or going the traditional publishing route, where a publisher will provide you a professional editor to work with.

Getting Feedback

21. Survey Monkey

Is an easy to use survey builder; ask multiple choice questions and get demographic information about your audiences, like age, sex, or occupation. You can use it for your current email list, or post a survey with a lead magnet somewhere your target audience will see it (forums, pay-per-click ad etc.)

22. PickFu

PickFu allows authors to get instant feedback on your book before you publish using audience polls. This is a more advanced option for those who already have income streams, again I don’t suggest paying for a resource unless you’ve used a free version and had equitable success with it.

Email Marketing

23. AWeber

With a drag and drop email builder, unlimited image storage and an easy to use interface, AWeber is a great option to manage your email marketing communication.

24. MailChimp

MailChimp offers 12,000 emails to 2,000 subscribers – free. That’s what MailChimp can do for you. A great email marketing resource if you’re just getting started. MailChimp is easy to set up, easy to manage and offers an easy to scale pricing plan as your list grows. As the Wix email option ‘Shoutout’ has a capped number of emails you can send but an exportable email list. You can use MailChimp to send additional emails if you are pushing the boundaries of the free Wix option.

25. Constant Contact

You can’t call yourself constant contact and then not be available to your customers. And that’s just what makes this email automation company shine. They offer round the clock support 7 days a week. They also offer 60-day FREE trial.

26. SpyFU

Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on AdWords, every organic rank, and every ad variation in the last 11 years. This combined with Wix’s seamless SEO makes key words unbelievably easy. You don’t need to have some ten years long.

Learn how to connect with these domains, too. Find online and traditional leads methods — social media, email, phone, and address — you can’t find anywhere else. So you can look at other authors within your niche and find out exactly where readers are going to find them.

Staying Organized

27. Google Keep

Keep is an excellent organisation tool. It stores every idea, research plan and content structure. Which can quickly be dumped into Scrivner later.

28. Evernote

Another option this is with a few more features is Evernote, you can save snippets of content you find online and go back to all of it in a searchable, taggable easy to find notebooks on Evernote. It also connects to my Google Home via IFTTT which frustratingly Google Keep doesn’t seem to, so I can handsfree keep notes easily.

29. Google Drive

Accessible from anywhere with internet, Google Drive is a great collaborative tool for teams to use when you’re working with content, files, or images in tandem. Google Sheets and Google Docs makes group work seamless, and all work can easily be shared with hyperlinks.

30. Tomato Timer

The Pomodoro Technique is a time management strategy preferred by many authors. It’s not always easy to keep track of the non-writing tasks related to your book projects. With Brain Focus Productivity Timer, an excel sheet (or just pen and paper) and Scrivner’s session tracking you can keep motivated with tangible evidence of how hard you’re working. Not only time associated with the project. Team Viz is another excellent paid alternative to this method, and you can’t forget the simple Tomato Timer (tomato-timer.com)

31. Slack

It’s like super chat. Instant communication. Instant file transfer. Indexed and Searchable. It is fantastic for collaboration if you have a specific project you are working on. Again, use wisely, if you are co-authoring for example. Not if you’re just working with a freelancer for a short time, instead use the platform’s chat for content protection!

32. Lander App

You can learn more about A/B testing here: https://en.wikipedia.org/wiki/A/B_testing

I have experimented with A/B testing in the past but didn’t feel that it was hugely beneficial. I think that you have to have a relatively sophisticated reason to use A/B testing. Potentially I’ll use this for a book launch with a landing page in the future. Of those that I experimented with, I found Lander App to be the most straightforward to use.

Again, if you don’t know what A/B testing doesn’t worry, you don’t need to! Don’t jump to trying to use A/B testing, focus instead on the following:

– Mailing list Opt-in rate

– You unique visitor Site traffic

– Total engagement (comments, email responses) / Book Sales

For the third point there, you concentrate on engagement if you haven’t released your first book yet!

Website Hosting

33. Freenom – A Name for Everyone

One of my favourite hosting companies, if you’re just starting out, I don’t suggest spending any money on anything if you can avoid it. This is perfect for this, as instead of choosing a.com or a.net you can get a free domain and easily swap with redirection later once you’re profitable. Personally, I use Wix for all website things, but this is an excellent option if you’re just starting out.

34. WP Engine

WP Engine is a hosting company that provides managed WordPress hosting for websites around the world. They have great support, and their servers help your WordPress site run a top speed. I use Wix as I find it far more user-friendly, however, the advanced features do require a minimum annual cost. With WordPress, most features can be scaled up for free, but a bit more mucking around with add-ons and tech stuff.

Writing Sales Copy – How to Close the Deal

Dear Business Builder,

OK … So you’ve grabbed your prospect’s attention with a compelling proposition, story, USP, intrigue or advertorial headline.

You’ve intensified his resolve to read your ad with deck copy that illuminates and expands on your head … intrigues him with reasons why, if he stops reading now, he’ll regret it for the rest of his life … and just for good measure, you threw in a heaping helping of credibility elements.

You’ve opened your body copy fast – so fast in fact, that your prospect was emotionally invested and completely committed to reading every word you had to say before he knew what hit him.

You’ve led him through your sales arguments hand-in-hand; showing him how your product will bring tremendous value to his life by granting him his heart’s deepest desires.

Starting from a fact or proposition he can’t help but agree with, you’ve led him, step-by-careful-step through every benefit your product provides and every “reason why” he deserves to have those benefits in his life.

You’ve proved every product claim with testimonials from recognized experts, the media and of course, your customers.

You’ve heaped on tons more credibility; validating your sales propositions with quotes, charts, tables and data from third parties he trusts.

You’ve anticipated and defused every objection he could possibly have to buying this product … from you … today.

And you’ve sweetened the pot by regaling your prospect with a truckload of additional free gifts he gets just for buying the product.

At this point, anyone with a pulse or capable of fogging a mirror should already be cutting you a check or reciting their MasterCard number to one of your customer service reps.

And frankly, because you’ve salted your spreads with action devices that present your toll-free number and/or direct him to your order form, some of your prospects will be.

But you’re not through writing your sales copy yet – not by a long shot.

Because now, it’s time to turn up the heat – with closing copy that’s so powerful, it vaporizes every remaining ounce of resistance and magically transforms mere prospects into paying customers.

You’ve got to close the deal.

Of course, when writing sales copy, how you present your offer and close your promotion will vary widely from product to product and from offer to offer. However, I’ve found that an outline like this one is a great way to get started …

8 STEPS TO A COMPELLING CLOSE

1. DIMENSIONALIZE VALUE: When writing the sales copy, use a few short bulleted paragraphs to remind your prospect of everything he gets when he purchases your product.

Begin with the product itself and all the benefits it will bring to him. Then, move on to each of the extras and each of the free gifts if he buys now. If permissible, be sure to include the value of each of the freebies.

I also know before I begin writing my closing copy the value and savings my prospect will receive on the basic service … the free extras that come with the service … the premiums or free gifts he gets and the total value of the savings and freebies he gets by joining my client’s newsletter service now.

[NOTE: Postal regulations prohibit assigning a value to the premiums offered if the product itself is delivered via Second Class (Library Rate) mail. It pays to make sure it’s OK to use these values before investing your time writing the close.]

2. PRESENT YOUR PRICE – CAREFULLY: When writing sales copy, I typically approach the first mention of my price in one of two ways:

A. Lead with the discount: “Charter Offer: You SAVE HALF – a Whopping $189”

B. Lead with the nominal price: “Normally, XYZ is a bargain at just $379 for two years. But during this Charter Membership period, you save half! You get two full years for just $189 – you save $189!”

3. TRIVIALIZE YOUR PRICE: This is a great way to close the deal. Again – there are many ways to do this, and I try to use several price-trivializing rationales in each promotion …

A. Compare the price with what it gets you. If, for example, a financial service is producing average annual gains of, say 86% on its recommended investments, your price justification might go something like this:

Look: Our average recommendation over the past two years has produced an 86% annual gain. Investing a paltry $10,000 per year would have earned you $8,600 in profits in a year and $17,200 in two years.

That’s 91 TIMES MORE than our two-year Charter Membership rate!

B. Compare the price with what others charge. Example: One of my clients gives full and free access to his world class website to every subscriber. The website offers the same investment research tools another famous website does, and that site charges $480 per year.

So my copy read …

Heck – XYZ.COM website charges $40 per month for the same investment tools you get with your FREE membership to my ABC site. That alone could save you $480 per year.

C. Compare the price with the value of the free gifts and discounts. Example …

And remember: By joining me for two years now, you get $1,091 in discounts and FREE gifts designed to multiply your profits – all for just $189.

D. Break the price down to smaller increments. This is where the second spreadsheet I showed you earlier comes in handy …

Just $7.88 per month … only $1.82 per week – a mere 26 CENTS A DAY for recommendations that can nearly double your money every year.

E. Compare the price to what they pay now for a mundane item:

Twenty-six cents a day: That’s less than ONE-TENTH of what you pay for a single gallon of gasoline!

4. ERASE ALL RISK: Now that we’ve whittled the perceived price down to just pennies, it’s time to crank up the heat again – by pointing out that he gets his lousy quarter a day refunded any time he asks for it.

Now, this is no place to sleepwalk. Think about your guarantee for a moment. What is it, really?

It’s a contract … a promise … a vow your spokesperson makes to the customer. It’s a sacred commitment and it’s personal.

So instead of simply stating your terms, why not present it as a personal letter … an official-looking contract … or as “My Sacred Promise to You”?

This is also the perfect excuse to restate all the benefits your prospect will receive when he becomes a customer – something like …

When you join me in XYZ, I promise I’ll never let you make a high-risk investment. I’ll be there for you every single day, guiding you to stocks that give you double-your-money potential with safety.

If I can do that for you, the twenty-nine cent daily investment you make in XYZ will prove to be the wisest you’ve ever made. If I can’t, I won’t keep a penny of your membership. It just wouldn’t be fair …

Also: Giving the rationale behind your guarantee is a great way to create a bond with the prospect by demonstrating your spokesperson’s fairness and honesty …

If the world was a fair place, no doctor would get paid a penny when his treatments fail to cure you. No stock broker would earn a dime unless he makes you richer. The truth is, if I can’t help you, it wouldn’t be right to keep a penny of your money …

5. OFFER INSTANT GRATIFICATION: Over the years, we’ve learned that when we order something through the mail, it could be an eternity – up to six or eight weeks before the product is delivered.

We also know that in this Internet-driven, fast-food society, consumers have come to crave and even expect instant gratification.

So if your product is delivered quickly, why not shout it from the rooftops?

Sadly, the number one mistake even top copywriters make is forgetting to ask their clients “How fast will new customers receive their purchases?” – and then featuring this fast turn-around in their closing copy.

One of my clients ships within 24 hours – so I include a subhead and short section of body text to let my prospect know that if he orders today, he can be enjoying my product’s benefits in just a few days.

6. ASK FOR THE SALE: It’s the oldest rule in direct response: When writing your sales copy, always tell your prospect, step-by-step what he must do to order.

Assume he’s a three-year-old …

Just pick up your telephone right now and dial TOLL-FREE 1-800-000-0000 and say, “I want to join XYZ for just twenty-nine cents a day – and don’t forget to include my $902 in bonus services and free reports!”

Or, if you prefer, just complete the Free Gift Certificate on page 23 of this report and return it to me today in the postage-paid reply envelope we’ve provided.

7. PLACE YOUR PROSPECT AT A CROSSROADS: The “Crossroads Close” is an extremely powerful device. It helps close the deal by focusing the prospect on the decision he’s about to make. Here’s an example …

In this report, I’ve shown you how you can nearly double your money every year.

I’ve offered you investment services others pay up to $728 for – FREE …

I’ve offered you 6 valuable profit guides worth $174 – FREE …

I’ve invited you to save half – up to $189 – when you to join me in XYZ investment service during this Charter Membership period …

I’ve shown you how you must be thrilled with the profits I bring you, or you’re entitled to a 100% refund …

Now, the decision is completely in your hands.

Only one of two things can happen now. Either we’ll go on from here together, or you’ll go it alone.

Either you’ll join me and begin doubling your money every year like our other XYZ members do, or you’ll continue to settle for the higher risk and lower returns you’re getting now.

I wish I could take the next step for you. I can’t of course; it’s completely up to you.

I urge you: The stocks I told you about today aren’t going to wait for you, me or anybody else. They’re beginning to move now. If you hesitate, it could cost you a small fortune in profits.

Just call TOLL-FREE 1-800-000-0000 now and say you’ll join me in XYZ. That way, I can rush your first issue and your free gifts to you tomorrow, and in a few days, you’ll be growing richer, faster.

Please do it now – there’s nothing to lose and substantial new profits to gain.

Yours for Lower Risk and Greater Profits,

[SIGNATURE]

8. LOAD UP ON YOUR P.S.S: Tests have shown that many prospects want to know who your sales letter is from – so they’ll flip through your sales letter quickly, looking for the signature.

For that reason, the copy around the signature – most notably your P.S. – occupies a powerful place in your copy.

It’s important to keep in mind that prospects who check out the signature first have not seen the rest of your copy – so divulging your price or other possible negatives here is a definite no-no.

It’s also OK to have a P.S., a P.P.S., even a P.P.P.S – as many as you need to convince scanners to read the letter and to compel readers to place their orders now.

Here are four of the most powerful P.S. techniques I’ve ever used …

A. Guarantee Reminder: Simply restate your major benefit(s) and your guarantee in a short paragraph.

Remember: Either I double your money in the next 12 months or I’ll cheerfully send you a full refund.

And everything I’ve sent you – including the $902 in free bonus services and gifts I just described – are yours to keep, FREE.

There’s nothing to lose and everything to gain – so please: Call TOLL-FREE 1-800-000-0000 now.

B. Urgency Motivator:

Early-Bird Bonus – an extra $79 Value, FREE: Let me hear from you now, and I’ll also include The #1 Money-Doubling Stock to Buy NOW – my hot-off-the-presses guide to my top pick for 2007 …

This P.S. would then follow with strong sales copy presenting the benefits delivered by this additional gift and asking the prospect to call now.

C. Testimonial: Select one of your strongest short testimonials – one in which the customer relates specifically how you helped him or her – and use it as a credibility-boosting P.S.

D. Final Rationale: This kind of P.S. amplifies and intensifies the Crossroads Close you’ve already used above …

Before you make your final decision, please ask yourself, “What if George is right?”

“How will I feel watching these stocks take off like a moon shot — knowing that I blew the chance to double my money in just twelve, short months?”

I don’t want that for you. Please – your membership is fully guaranteed – there’s simply no reason NOT to give XYZ a fair try: Call TOLL-FREE 1-800-000-0000 and say you’ll join me today!

Hope this helps …

Teaching Children to Write by Free Writing

When it comes to writing, starting is the hardest part, but free writing makes it so much easier! Even with a chosen topic, a blank page or computer screen can be discouraging. Free writing will get kids past the blank page.

I make myself and my students free write because it is the easiest and best creative writing idea out there. Many professionals prefer to jump start their imaginations this way. It is also called quick, madman or practice writing.

The first time you ask children to do this, they will stare incredulously and grumble. They will be hard pressed to meet the time requirement of three minutes. However, after a regular discipline of free writing, they will begin to enjoy this time and it is amazing what they can produce. I often have to force them to stop at the end of ten minutes.

The rules for free writing:

Write quickly and uncritically. Aim for quantity, not quality.

You must write for the mandatory time period (begin with 3 minutes and work up to 10). There is no need for a topic. Begin writing. Do not think of what to write. It doesn’t matter. It’s the process, not the product that is important.

Your hand must be moving the entire time and you are not allowed to talk. Not even a peep.

If you can’t think of anything, then write, “I don’t know what to write,” or repeat the last word or letter over and over so that writing continues no matter what. If students consistently cop out in this manner ignore it. In time, they will come around. It’s way more boring to do this than it is to write.

Use a non-ticking timer. I don’t know why that provides incentive, but it does.

Use a scribbler. Write the date on the top right-hand corner. Continue just below this entry the next time. These writing samples are often used for future stories.

When the timer goes off, read what you have written and give it a title. Write your title on the top left-hand corner.

For best results, the parent should free write in his or her scribbler each time the child writes.

Spelling, neatness, grammar, spacing, etc. do not count (I can’t stress this enough).

What you write is private. You may share with the others by reading aloud when you are done, but that is entirely voluntary. The parent should honor children’s privacy. Only when we feel safe to write our true feelings will our creativity be released.

Be faithful with this activity. Start every day with it and stick to it like brushing your teeth. In a very short time, it will produce fruit. I used this technique with a junior high creative writing course. We started each class by free writing for ten minutes. I assigned a certain number of free writing sessions for increasing lengths of time each week. Sometimes I made them write in unusual locations. The results were phenomenal. Their writing took off, and I attribute it directly to the free writing exercises. I have heard similar success stories from many parents.

When I began free writing each morning, I noticed two things happened almost immediately. One was that I began to look forward to that time. It became therapeutic. I never knew what would flow out of my pen and I discovered many things about myself. The second was that writing became much easier. When I say writing, I mean the writing that I did apart from free writing. What I free wrote was immaterial. Most of it I never looked at again. The real pay off came when I had to write an article with a deadline. I would sit at my computer and dive in, head first. No longer did I stare at a blank screen. Like a long distance runner, I was instantly in stride and I took off.

If you will trust me and try this consistently for a healthy period of time (months), you will notice a difference in your children’s writing. I would love it if you would write a comment about it on this site and share with others that it really does work!

Types of Report Writing

A report is a dreadfully official document that is written to serve the range of purpose in the engineering and business disciplines; sciences and social sciences. Therefore, they need to be clear-cut and accurate. Good report writing call for— professionalism, profound knowledge of the subject, attentiveness, and outstanding writing proficiency.

Types of Report Writing —

Research Report Writing
Business Report Writing
Science Report Writing

Research Report Writing— To presents the tangible proof of the conducted research is the major intention of the academic assignment. When writing on research report, you must ponder over clarity, organization, and content. Research reports are all the more same to technical reports, lab reports, formal reports and scientific papers which comprise a quite consistent format that will facilitate you to put your information noticeably, making it crystal clear.

Business Report Writing— In business milieu, Business report writing happens to be an indispensable part of the communication process. Executive summary is written in a non-technical manner. By and large, audience for business reports will consist of upper level manager, for that reason you should take the audience needs in consideration. Go on with the introduction to articulate the problem and determine the scope of the research. To attain the desired results, don’t fail to state about the precise quantitative tools.

Science Report Writing— Parallel to a business report, science report writing also corresponds with the line of investigation. To report upon an empirical investigation, these reports make use of standard scientific report format, portraying technique, fallout and conclusions. As an assignment in undergraduate papers within the scientific disciplines, it is required frequently.

The main objective of the Science report is to boast an aim, the technique which enlightens how the project has been analyzed, the outcomes which presents the findings and the conclusion. This embraces advance research suggestions and your own biased opinion on the topic which has been talked about.

When writing a science report, do not fail to remember to use heading and subheadings in order to direct a reader through your work. In the form of tables and graphs, Statistical evidence should be incorporated in appendices. Than refer to it in the body of your scientific report.

Reports are a common form of writing because of the inclusion of recommendations which are helpful in implementing the decision.

Business Communication Writing Skills Benefit From Originality and Media Based Marketing Training

From the attic came an unearthly howl. The whole scene had an eerie, surreal quality, like when you’re on vacation in another city and Jeopardy comes on at 7:00 p.m. instead of 7:30.”

~anonymous high school essay

Greetings. Thank you for indulging me in yet another example of analogies collected by high school English teachers. I do so because the language we all share is a treasure chest of words that in the odd combination can make us smile, chuckle, even laugh out loud. And, like Larry the Cat — whose house we share and whose antics are just plain goofy — the best humor is unintentional humor.

Anyway, the gaffe above resulted from a sincere, albeit immature, effort to be original and evocative. Good for him or her, I say. At least the brain has been engaged. But what about the way us adults fall into shallow “copycatism” when we communicate in a professional setting? And how does that reflect on you and your business communications when you mindlessly insert those phrases in your website text or emails? Do you really want to sound like a faceless, unimaginative bureaucrat when it comes to writing skills?

Herewith some inaugural entries in my Language Hall of Shame:

o Negatively impact, as in “Our failure to fabricate even one paper clip that actually holds two sheets of paper together is negatively impacting our sales performance.” First of all, “impact” became a verb only about 30 years ago, even though the verbs “affect” or “influence” did the job quite nicely. But now that it’s here, why compound the damage by adding an awkward adverb (fellow Mainer Stephen King said in his book on writing, “The adverb is not your friend.”)? Why not rely instead on unambiguous, active, space-saving standbys such as “harm” or “hurt?”

o Core competencies, as in “Our core competencies include a flexible attitude about quality control and a collective tendency to stretch the lunch hour beyond normal parameters because we adhere to the principle of saving personal energy.” Does anyone realize that by using the adjective “core” to define “competencies,” you’re implying that you have other “competencies” that might not be so “core?” And that a careful reader could deduce that those other competencies might actually be subpar, or least rather pedestrian? Here’s a solution, in plain English: “What we do best is…” or “Our reputation rests on the way we…” or “We are known for…”

I bring this up because I don’t doubt that your readers are critical thinkers (at least that’s what I tell my writing seminar students to expect), which means they will view phrases like “core competencies” as lazy, unproductive thinking.

o Skill sets, as in “Our employees can bring the most unique set of skill sets to finding a solution to your problem, which is why we consider ourselves a high-end firm that can justify overcharging you for our services.” First of all, you can’t be “most unique” because “unique” means one of a kind. I used to think that foolishness was restricted to the sports broadcast booth, but now I’m seeing it on websites, which was probably inevitable.

Anyway, I ask you: What’s wrong with just using “skills?” How can adding “sets” possibly add anything beyond the useless appendage of another four-letter word? If you use “skills sets,” ask yourself: “Why? What have I gained beyond the obvious tendency to imitate others unthinkingly?”

The News Media…Not Always Nosy Busybodies

“Literature is the art of writing something that will be read twice; journalism what will be grasped at once.”

— Cyril Connolly, English writer

Learning to deal with the press constructively need not be limited to traditional definitions of news. Some realistic role-playing in a media training setting can, in fact, help you frame and sharpen your message for commercial purposes. That’s where I can be of assistance. As a former newspaper and magazine reporter, I like to know how things work and what sets them apart. Then I try to pass on what I’ve learned in succinct prose, as Connolly noted.

Let me describe the sort of training I do. A couple years ago, a clever nurse in Maine came up with a blend of four aromatic oils that she said eased the nausea of first-trimester pregnancy, chemotherapy and motion sickness. To help with marketing, I put her through questions a reporter for the business section of a newspaper or magazine might ask. Then I wrote an article about her “aromatherapy,” which we discussed in detail for lessons learned.

The result? She and her marketing and investment associates came out of the exercise with a much clearer view of how the public would perceive their unusual product. The questions I asked were born of healthy skepticism, and she said she planned to adjust her pitch accordingly.

Letter Writing: Confrontational Letter Writing – 12 Tips

A confrontational letter is a letter that confronts a situation, a problem or dispute. It seeks a specific objective from the recipient that will not usually be granted without resistance.

The writer wants a certain objective and the recipient of the letter will not grant that objective unless convincingly persuaded that he should.

Here are some tips as to how to effectively structure a ‘confrontational letter:’

1. Appearance is very important. The letter must be a hard copy and appear impressive and professional. You must use good quality paper and have the letter printed using a good printer on a professional appearing letterhead.

Emails do not project the impressive image that is truly effective.

Emails are unimpressive and these days a hard copy is becoming more and more rare. For that reason the appearance of an impressive appearing hard copy letter signifies that the letter is a serious letter and written by a writer deserving serious consideration. An impressive hard copy letter stands out from the crowd.

Have you ever noticed how much more respect a man in a well-tailored suit receives? The same principle applies and the physical appearance of the letter is very important and must project the writer as a serious, refined, educated individual.

Behind that projected image is implied the fact that the writer has the ability and wherewithal to take the matter further – i.e. to superiors of the recipient and/or to authorities that oversees the conduct of the recipient and his organization.

The serious and impressive appearance of the letter projects the clear understanding that the writer is the type of individual who may subsequently refer the matter to a lawyer for further action if the request for relief is denied.

What must also be borne in mind is the mindset of the recipient of a confrontational letter. That is to say, the greatest fear of a recipient of a confrontational letter is that his decision not to grant your request may be overruled by his superiors.

Therefore, if the recipient has received an impressive looking letter that is persuasively written this basic fear of being overruled will weigh very heavily on his mind. He may grant the request out of fear that the letter looks like ‘trouble’ both in appearance and content. He may therefore decide to quickly grant the request and close the file. The recipient will save negative responses for letters who do not appear to be ‘trouble.’ I personally have experienced this situation many times and that is why I place particular emphasis upon the physical appearance of the letter.

A professionally appearing letterhead can be easily created by a word processor. I recommend a border around the page and that the paragraphs be justified on both sides to give the letter a distinctly professional appearance. If you have a degree or some sort of designation include it on your letterhead.

I am not suggesting that if you have a weak argument that an impressive looking letter will in itself be effective. However what I am suggesting is that an impressive letter, in every sense, shall likely ensure that the persuasive argument contained within that letter gets the serious attention and careful treatment it deserves. And that objective is more than half the battle!

2. The letter must be well-researched and well-organized. If there is background and supporting information that must be conveyed to the recipient then that information must be included, accurate and complete. In order to keep the letter itself to a minimum consideration should be given to putting supporting information in an attached appendix to the letter.

The package put in front of the recipient must be total so that the reader does not have to secure other records in order to confirm or understand the situation correctly. This too is the mark of a professional and will have a positive impact upon the recipient. The recipient will feel that he is dealing with a professional who has his act together and that feeling shall increase his concern.

3. The letter must be entirely professional in tone and content and must project a distinct tone of civility and respectfulness. To deviate from this standard gives the recipient an excuse to place the request into the category of an unreasonable request. After a request has been characterized as ‘unreasonable – whether justified or unjustified – it is very difficult to rehabilitate that request.

4. If there are facts that have to be stated make sure that they are stated clearly and in short paragraphs of one or two sentences at the beginning of the letter. Short sentences and paragraphs are easier to read and the information contained is easier to digest. You want to make your factual case very clear and consideration should be given to numbering these paragraphs so that the recipient may easily refer to them by number.

5. State the request as briefly as possible and give justification for why the recipient should grant the request. Make your argument as short and simple as possible. Your letter should be as brief as possible because if you digress and add more detail you may put something in that an unscrupulous recipient may seize upon to unfairly deny your request. The touchstone – make things as clear and simple as possible.

6. End the letter in an up-beat manner. Indicate that you hope that the reader recognizes the merits of your position and invite him to respond if anything is unclear. I find the following sentence particularly effective: ‘If you are unable to agree to my request or if I am in error on any of the facts or, on any other aspect of the case I have outlined, please specifically advise.’

If the recipient gives you a detailed explanation as to why he is refusing your request it shall be your road map to further attempts to persuade him that he should agree to your request. It may also put him on the spot in a close case when his response is inappropriate and may be reviewed by a superior.

If the recipient does not give you a detailed explanation as to why he is refusing your request then that fact can be seized upon to suggest in a subsequent letter that the recipient is not being reasonable in considering your request.

7. Never refer to your ‘request’ as a ‘demand’. It should be respectfully framed as a ‘request’.

8. Always end the letter with ‘Respectfully Yours’.

That ‘respectful’ ending further and emphatically confirms that the letter has been respectfully submitted which is crucial.

If the recipient responds in a disrespectful or less than respectful professional manner then the contrast between his approach and your approach stands in stark contrast. This fact will be to your advantage when the letter and the entire situation is reviewed by someone else… i.e. someone in authority to the first responder, a regulator, another interested third party, etc.

Many of these confrontational situations are won only narrowly and can easily go one way or the other. The fact that your letter(s) is reasonable and respectful may be the crucial difference. I have seldom seen a disrespectful, unreasonable letter secure its objective. It is much more difficult to deny a request in a polite, respectful well-written letter.

9. Do not end the letter with a ‘cc’ to the regulator or any other third party that may stand as an authority to the recipient. It is completely inappropriate, unprofessional and the mark of an amateur.

Reference to a third party may be appropriate at a later stage but the first letter should stand entirely on its own and the recipient should not be made to feel that he has a gun to his head.

The recipient well knows that you may appeal to a higher authority and does not have to be reminded. Most first responders are very sensitive to this issue and so why antagonize him by waving that threat in his face? Do you really want to antagonize the person whom you are trying to convince?

10. A demand in the letter that there be a response within a specific time frame is completely inappropriate and unnecessarily irritating to the recipient and should not be inserted within your first letter.

True professionals fully understood that a timely response should always be provided and some responders take the request for a quick response as an indication of desperation or impatience and a weakness to exploit. For that reason many first responders will purposely delay their response in order to exasperate the writer and perhaps provoke an intemperate letter which is usually always to the recipient’s advantage.

Forget about asking for a quick or timely response – you have no control over that fact so why mention it?

In fact a tardy response can be a plus in your favor at a subsequent stage. A slow response can look bad when reviewed later and will tend to indicate that perhaps the recipient to your letter is being unreasonable, unnecessarily dragging his feet and acting inappropriately.

11. Make sure that there is nothing in your letter that can be criticized. Do not allow your anger to show through. Remember at some point your this letter is very likely to be reviewed by others and it should be completely beyond reproach. An understandable temperate expression of exasperation may be in order to prove a point but not anything more.

12. If you have the luxury of time then sleep on the letter and come back to it when you are fresh.

It is amazing what a fresh set of eyes can see and it also amazing what other points may occur to you as you go about your regular schedule.

Review the letter critically and tweak it so that it is as concise as possible and flows smoothly. Remember the key to good writing is ‘re-writing’.

If possible get a friend who has good judgment and good writing skills to review it. A good second opinion together with constructive criticism can be invaluable.

Where’s My Paparazzi? Writing the Press Release

Ah… those glowing gems of media wonder, the often hated, but yet beloved press releases. Pen the right words to get the grand prize: a media interview. Being recognized in a positive light by the local media is an efficient way to share information about your business to a broad audience of people. A good press release mixed with some fantastic social skills is key to your being recognized and interviewed by the local media, podcasters and beyond. A press release is typically a newsworthy article-type correspondence which is emailed or faxed to area media: radio and television stations, newspapers, business journals, and such. Also, IdeaMarketers.com and EzineArticles.com provide outlets for your genius, expert self.

Writing a press release has a simple formula. The first step is to ensure your information is true and newsworthy. With some thought and collaboration, you shouldn’t have any trouble finding something newsworthy about your business. Are you having a special open house? Did someone in your company get a promotion or receive an award? Can you offer specialized advice for the general public?

Write the most important and/or intriguing information in the first paragraph. This is your opportunity to hook your reader so he or she continues reading. This doesn’t need to become complicated. In fact, stay away from elaborate words and phrases and stick to simple, straight-forward writing. Write using the inverted pyramid style. Now, here comes the tricky part. While you are writing this concise, informative, journalistic article, make it personal and interesting. You can do this by adding quotes and clarifying how this information impacts the reader and community.

Attribute the information to specific sources. You want to do this to insure the reader finds the information not only pertinent and interesting with mass appeal, but also verifiable. So, your reader has found your writing to be crystal clear, important to his target demographic, and interesting. Now, ask yourself, does he know how to contact me for more information or to schedule an interview? Contact information is crucial. Let’s talk about where to put it. The format of your release is of extreme importance. You will want to follow the standard specifications so as to make the reporter’s job as effortless as possible. To simplify this process, please see the example below.

FOR IMMEDIATE RELEASE Contact: Miki Markovich

(555) 555-5555

Your email address

Being Shy is an Asset

New Marketing and Public Relations Techniques Ensure Success and Job Satisfaction

(Eugene, OR, February 15, 2011) – For years, there has been a consensus that being shy is detrimental in the business world, specifically in the area of marketing and public relations. However, people across the nation are discovering there are common sense techniques that enhance existing skills to increase both success and job satisfaction.

“I feel very good about myself. I have increased productivity and job satisfaction. By writing personal notes, I leave people feeling special and have saved time and energy by cutting down on uncomfortable, in-person meetings with people I’ve never met. Not only am I happy, but my boss is also thrilled because our company has increased profitability,” said Miki Markovich, Director of ABC Co.

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The press release above is shortened to be a format template. The three number symbols at the bottom indicate the end of an article in journalism. It’s important to use the correct format as to make the reporter’s job as easy as possible.

Typically, a press release is one to three pages long. You want to be short and concise. The goal is to generate enough media interest to warrant an interview. A good way to familiarize yourself with the content and format is to pull up examples on-line of those successful press releases used in your industry.

In order to get your information read by the proper person, you must know whom to address. You can find this information through various modes of research. In the newspaper, there is usually a section that lists section editors or beats. For television, radio, or even newspaper, this information can often be found on their websites. If none of these avenues result in the needed information, you can call the offices directly and ask for the name of the editor you seek, whether that is the business, technology, education, or news. Once this information is verified, write this information in a marketing contact book for future reference.

The next step is to prepare you’re a short greeting to post at the top of the email or a fax cover sheet. If faxing, have your cover sheet or the first page of your press release on letterhead stationary. If this isn’t possible, have your logo and contact information on the coversheet. This can be done inexpensively by placing your business card at the top, right corner of a sheet of paper or for the more tech savvy out there, simply utilize your logo and design your letterhead on your computer. Make a copy and there you go, instant letterhead. Complete the sections listing who the fax is to, who it is from, how many pages, and the reason for sending the fax. I try to include a genuine compliment such as “I heard your interview with the mayor on the radio Monday. Fabulous job. Your questions were insightful.”

However, if I don’t have any compliments to give, I just write, “I look forward to hearing from you. Have a wonderful week,” and draw a smiley face. If these efforts aren’t directly rewarded with an invitation for an interview, don’t hesitate to follow up with a phone call. Research when it is convenient for the reporter or editor. Keep in mind that we don’t like additional work under high-pressure deadlines and neither do they. Rather than interrupting, calling after business hours is always an option. If you do choose to call during normal working hours, without knowing the reporter’s most convenient time, simply ask when you get him or her on the phone, “Is this a good time to visit?”

Congratulations. You have the interview. Now what do you do? Go and survive. Details should come in the next posting. Smiles to you and best wishes.

Expert Federal Resume Writing Help – Certified Professional Career Help and Assistance

Expert Federal Resume Writing Help – Certified Professional Federal Resume Writing Service

The federal resume is one of the hardest documents you will ever prepare. It is a time-intensive, labor of love that requires dedication, advanced grammar and editing skills, and the ability to draft a 2-4 page document about yourself. That doesn’t sound hard to you? Okay, try sitting down and describing your current life in a paragraph. Now, do that 2- 8 times over with respect to each job position and life experience you have had and then maybe you will see my point.

Unfortunately, even though the Obama administration got rid of the KSAs, the federal resume still looms. And, don’t be fooled by the fact that the government has done away with KSAs – that is not the case. Rather, the only difference is that now many of the agencies require that the KSAs be integrated into your current resume. How’s that for difficult – Basically the KSA is still a requirement for almost every government agency, only they are requiring that it be included in your resume, as opposed to submitted in a separate document.

What can you do to try to ease the pain of creating a federal resume – here are a few tips from a 10th year nationally certified resume writer who has served as a federal resume writer to several of the web’s top resume writing companies.

1. Brainstorm: When you apply for Federal and Government positions, they are sticklers for accuracy. Saying you started a position in 2010 is not enough – they want dates, including months and years. And, once you are on the interview and request that you complete a job application, they will require even more specific dates such as the exact date you started and ended the position. Therefore, take some time and think of each position you’ve had, the title, the supervisor, the months/years, and whether you will agree to let the potential employer contact your old employer.

2. Outline: Just as if you were back in high school or college, the key to any great essay is the ability to gather, organize, and execute your thoughts. Therefore, the first step in actually drafting the resume is for you to outline a job description that adequately describes each position you have had for the last 15-years.

3. Fine Tune the Outline: The next step should be taking the information and turning it into a story. Unlike a civilian resume, which is the equivalent of telling a story, a federal resume is the equivalent of writing a really, really boring story. It is important that you detail everything you did, but not overstate it. This is because with federal jobs, they WILL check your references, and WILL check you confirm that you actually completed what you said you did. (Not that you should ever lie in a civilian resume).

4. Give up and Hire a Resume Writer: Make SURE you have an EFFECTIVE FEDERAL RESUME: Government resumes generally will require the help of a professional resume writer. This is because the format is entirely different, the verbiage is more straightforward without being repetitive, and the content is much more dense. In addition, the job descriptions are much more detailed and in paragraph form. For the best results, do yourself a favor and hire Certified Professional Resume Writer with a strong background in creating Federal Resumes.

GOOD LUCK!

Writing a Press Release

The word Press Release seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mysteries surrounding this simple form of marketing.

The first thing you have to remember is that a Press Release is a news item. It needs to inform people, NOT sell them something. For example, you are reading this report because you want to learn something that will benefit you. You are not reading it just so you can buy something else. If money is the deriving force in your business you would not go too far. Your main goals should be in pleasing customers, providing them with a high quality product and more than their moneys worth. The trick is to do all this while still making money. People do not care what mountains you had to climb, what seas you had to cross or what tribe of people you had to learn the ways of just to find a secret formula. Instead they want to know what the secret formula is.

The sales circulars you print and mail sell your product. A Press Release informs others about your product. Instead of your main objective being to sell the product and have the customer send in an order immediately, a Press Release informs the customer exactly how your product will benefit their lives. This must be conveyed in the form of a newsworthy Press Release. If you have a sales circular to sell a product, you can easily turn it into a Press Release without much difficulty. It is just a new marketing angle of presenting your product to the public.

The following is an example of a typical Press Release for our publishing services: So many people are entering the mail order market these days, but so many of them are getting ripped off by a bunch of hype. People are promised untold riches in a short period of time. The hype ads play with their emotions by making them believe it is so easy to make money through the mail. It is sad.

However, a new book has just been released to help solve these problems for the average person. For the first time in history a real directory has been compiled listing the actual name and addresses of 179 honest and trustworthy mail order folks. People can write directly to these people and receive free information to get them started in their own business now.

It is unbelievable. Without trying to sell you anything else, you can get this book for only $4.95 a price anyone can afford. Meet the real mail order dealers who are about their products and want to help you get started doing what they are doing.

Only available from Graphic Publishing, PO Box 488, Bluff City TN 37618.As you can see, this is a short but sweet Press Release however, you should be able to see the newsworthiness in it. Its main focus is on the fact that most people get ripped off when they start their first mail order business. The solution to this problem is a new directory that is available for the first time in history. The sell is slowly led into because the reader will naturally want to get their hands on this one. It does not ask for money it only tells the reader how to get a copy if they want one.

Here is a great test for a real press release. Since your final sales pitch is included in the last paragraph read the Press Release aloud. Would it still be worth reading without your sales pitch? If so, it is probably a Press Release.

Press Releases come in many forms due to the product you are writing about. However, the basic rule of thumb still applies. If you have never wrote one before it may be a little difficult. Do not despair. Grab the latest daily newspaper and read some of their informational articles. Notice how each article is written and pattern yours after the same format. After you do a few of them – you will be able to get the picture.

When your Press Release is written to your satisfaction, the proper way to submit it to a publisher is: Be sure and type it on a typewriter or computer. Standard format is doubling spaced and not longer than two 8 1/2×11 pages. Be sure and put your name, address and page number at the top of each page.

Write the note for immediate release at the top. If you are only sending the press release to one publication tell them it is a first run.

Regards,