How Dark Fiber Networking Can Benefit Your Business

Before discussing the advantages of dark fiber, here is a brief description of it. It is a communications system that utilizes optical fibers. The term was first used to describe the networking capacity of a telecommunications infrastructure. Today, it also referred to the leasing of fiber optic lines from a service provider.

Many large corporations are hesitant to use the system because they think it will be too expensive. Much of this is because they don’t know how advantageous it is or that the price today is much cheaper. Therefore, a good understanding of the system is necessary before taking advantage of this innovative network and how it can benefit your company.

In 1997, a significant communications event took place. Underground optical cables were laid between Tokyo, Japan and London, England. At the same time, huge bundles of unused lines were installed for future use. There was an outcry from the public as the project involved extensive digging operations which caused inconvenience and obstructions.

Municipalities, electrical companies, and telephone companies seized the chance to use these lines to avoid the inconvenience caused by future digging. In the past, it was only telecommunication companies that were permitted to utilize this technology. Therefore, they had complete control and monopolized the leasing of unused lines to commercial enterprises.

Today, major corporate companies and other businesses are not only leasing lines, but they are developing their own dark fiber networking systems. This not only benefits their operations but it also increases their bandwidth. More importantly, they become self-sufficient and don’t have to rely on telecommunications companies to provide the cables.

As mentioned already, the main concern of companies regarding setting up their own networks was price. The good news is that the cost has dropped significantly because of an oversupply of the optical fibers. This has made the option much more affordable. Another factor influencing the cheaper price is that mid-sized companies are now using this technology and able to offer a cut rates to set up systems.

Proponents of wireless networking systems are quick to point out that optic lines are prone to disruption. Optic experts counteract this by saying that wireless networks that don’t work off RF signals are even more susceptible to disruption. In an out-of-sight wireless network, transmission is easily blocked by an object or person in the way.

Optical lines are resistant to tapping, jamming and radio frequency interference. They are not affected by sources of electromagnetic pulse caused by wireless networks. Line tapping is made difficult because fiber does not leak like copper. Once a fiber-optic line is jacketed and coated, the light is encased in the cable.

Computer systems benefit greatly from dark fiber networks. Companies have now started to recognize the advantages of optics as a more secure and flexible alternative to copper wiring. Apart from getting more bandwidth, resistance to interference, trapping, and jamming, there is another big plus. There is no longer a need to go through the hassle of installing networking devices called repeaters. To prevent vandals or terrorists cutting the wires, the cables are buried deep beneath the ground. To gain access to them would require massive machinery and manpower.

Social Media Marketing – How to Use Free Online Tools For Site Promotion

Discussing, promoting and sharing information are some of the advantages in social media marketing. It includes social networking, social bookmarks, forums, wikis, and blogs. Facebook, MySpace, Plaxo and LinkedIn are few examples of websites used for social media marketing.

Small and big businesses are now using social sites as tools to spread brand awareness and discuss their products and services. The best part of these applications is that they are free of charge. It is a great advantage for small business operating on a low marketing budget.

Social media requires long term commitment and consistency. Business owners should also have done research on selecting the appropriate social applications in line with their company’s mission and goal. Here are some popular and successful social media tools for small business.

  • Create a Blog The sites that receive the most traffic are blogs. A blog is like a journal that is written by an individual and is regularly updated. Your company can use or create blogs to share multimedia, news and information about your business. Through the use of blogs, a small business can develop a specific image or personality and educate people about their products and services or the industry in general.
  • Use Twitter Twitter is a micro blogging and social networking service that allows users to read and send messages to the public. By using Twitter, you can promote your products and broaden brand awareness. Twitter is a fast-growing online community and its popularity is still on a rising trend.
  • Facebook Fan Page Most people are now using Facebook. Facebook is the most well-known social networking site in the world today. It is not only known for personal profiles but also for business profiles. This social media tool allows you to share your company’s videos, photos, event posts and concise wall posts. By replying to the fan’s questions on your wall post, your customer service will be enhanced.
  • Use LinkedIn LinkedIn launched in May 2003. It is a business-oriented social networking site and is usually used for professional networking. You can post your resumé and receive approval or recommendations from fellow employees, clients and business partners. This is also an efficient way of hiring competent employees and recognizing business opportunities. Users can make connections and interact through LinkedIn Polls, LinkedIn Groups and LinkedIn Answers.

Social media is now a fascinating tool in the world of business today and is modernized to meet the consumer’s demand. It is highly recommended to do research on the effective tools in social media to promote your company’s services, products and brands to your target market.

Ways To Market Instead Of Using News Release Services

Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release.

The question is, do journalists actually read them today? People rarely read nowadays so it might be time to consider new ways to market instead of using news release services.

The competition for a journalists’ attention is pretty stiff, almost everyone is vying for the much-coveted pick up by news reporters and be used as their next big scoop.

There are DIY methods that are also effective in getting media mileage. Let’s take a look at some of them.

You need to build relationships with your target journalists and editors. Start coming up with pitches that are personalized. Doing this will show the journalist that you did your homework in researching about them and their publication. It takes time and effort to do this and journalists appreciate this being done for them. A pitch that is targeted to their publications audience is heaven sent because it makes their job a lot easier.

Find out the name of your target journalist and make a pitch that is personal to him or her. Don’t send copy and paste pitches that are impersonal. Know more about the journalist and how your content will help him and the publication that he is working for. Show interest in his work by coming up with an introduction that you have read his work.

Use a subject line that can get attract attention. Don’t use generic “For your information” or “To whom it may concern.”

You can format your email as a blog post or article. Break the ice by being conversational, try to tell a story. Tag your email with keywords and include a link to your company website.

Before you send your email pitch, try to engage the journalist by sending a tweet. You can also turn your email content into one or two tweets. After sending your tweet material, you can follow up with your email pitch.

You can also try sending a message on Facebook. Add known journalists and influencers to your Facebook friends list. Start engaging by following them, liking their posts and commenting.

If you have the guts to do it, you can give a journalist a phone call to see if they are interested with your release. This will save you a lot of time and effort, getting a positive or negative reply will help you focus your efforts to other journalists or build upon what you have already started.

Why not go a step further and meet up with the journalist over coffee and make your pitch face to face. There are journalists who would take advantage of this invitation as a way to get out of their offices.

If you have built a relationship with the right reporter then you can reap the benefits of that relationship by giving an exclusive story. Reporters love getting exclusives which are newsworthy and relevant. Once they write your story there is a huge chance that you will get publicity on a lot of other publications. You get to achieve PR results without having to write a press release.

There is a trend of people preferring to watch videos than reading. There are over 500 million people watching videos on Facebook every day. A quick video can take the place of a free press release distribution and get better results. You can start sharing your video on the various social media platforms for better exposure.

2011 Economic Forecast – Part 2: The United States (US)

2010 is finally history. The economic recovery, which officially began in 2009, was scarcely evident as the US economy muddled through 2010. It seemed that for every piece of good news, like the strong end to the 2010 Christmas shopping season, was countered by news of a setback, such as unemployment rates that unexpectedly returned to nearly 10% during the same period.

The government’s stimulus efforts have run their course. The TARP program is officially over and tax credits for new home buyers have all expired. The economy now has to perform on its own without all that artificial stimulation.

The fed has reduced interest rates to historic lows to internally stimulate the economy. If interest rates were the cause of The Great Recession this action should have revved up the economy and put us back on track. With federal reserve interest rates at 0% the economy should be white-hot. However, high interest rates are not the problem, so lowering them did not spark an economic rebound. Here’s why with my forecast for 2011:

Unemployment Will Probably Stay Stuck Near 10%

The dirty little secret behind this statistic is that the 10% figure represents only those who currently have no earned income. Those who are working one or more part-time jobs because they can’t find a full-time work, are underemployed in their field, or who are laboring out-of-bounds of their education or training are considered by the government to be employed. When this expanded population is taken into account, the actual unemployment/underemployment statistic is most likely double the official figure.

Unfortunately, there are now multiple barriers to lowering our now chronically high unemployment level. Some of the most important are:

  1. The huge oversupply of foreclosed and unsold homes – The reasoning here is straightforward: there is no need for new construction in a saturated market, which means no construction jobs. Jobs in support industries that supply new home construction goods and services will obviously also be affected. More on this topic below.
  2. Continued restraint in consumer spending – more on this topic below.
  3. Major (and many smaller) corporations continue to outsource overseas everything from manufacturing to admin support – much is made of sending low skill or semi-skilled manufacturing jobs overseas, while the US supposedly maintains its edge through high tech startups at home. The government likes to point to numerous high tech startup companies as proof this strategy is working.
    Some entrepreneurs do successfully start corporations that may eventually employ 50 white collar workers. However, the product they create is outsourced to manufacturing overseas in a factory that employs perhaps 5000 workers to produce it. Granted, it may cost less per unit to manufacture there, but those 5000 low skilled or semi-skilled workers employed there are exactly the type of person most likely to be unemployed in the US.
    So, manufacturing, the great economic engine that for over 100 years was the promise of the high school graduate being able to enter the middle class, is essentially gone, which in great measure explains the growing class rift in our nation.
    Note that when manufacturing is sent overseas, the outsourcing company essentially has to teach the foreign corporation how to create the new product, which is new knowledge that a foreign power can use to its own benefit. China is the best example of this. We have successfully trained and paid the Chinese (and others) to beat us at our own game, as evidenced by China’s growing economic might and a political presence that now must be reckoned with.
  4. Hiring temporary workers, rather than in-house employees – temporary or contract workers are far cheaper to hire than in-house employees who qualify for benefits like health insurance and the retirement program. The company owes no loyalty to temps or contractors, and they can be hired and fired at will.
  5. Corporations no longer hire employees with “potential” or experience in parallel or complementary industries – major corporations have ceased to think long-term in many areas, shifting their focus nearly exclusively to near term actions that produce short-term results. Examples of this myopic view range from focusing on the next quarter’s stock earnings per share to viewing employees as a short-term commodity rather than long-term assets.
    Viewing employees as a commodity results in corporate behavior of hiring what’s needed for the moment and discharging them when the immediate need disappears, which in turn results in a goal of only searching for and hiring employees “who can make an immediate contribution to the bottom line.”
  6. The exponential increase in education, credential, and experience criteria for candidate employees over and above actual position requirements – new hire employees are now expected to “hit the ground running” and be able to “make an immediate contribution to the bottom line.” Like a new electronic gadget, a new employee should be able to “work right out of the box.”
    This new expectation was unheard of only a few years ago during the era when employees were a valuable asset to be invested in over the long term. Then, new hires weren’t expected to be able to make meaningful contributions until they had been with a corporation long enough to learned the ropes.
    Now, most hiring authorities don’t even make the effort to understand what skill set is actually required to perform the job they’re hiring for. So, advanced degrees, myriad commercial certificates, and recent experience in everything are specified in the hope that the overkill will result in a person eventually hired that can do the job.
    These excessive requirements are then passed to the human resources (HR) department, which dutifully uses them as an inflexible tool to screen the applicant database. The popularity of online employment applications has exacerbated this problem, where the HR person can enter “MBA” as a search term and never see the many capable, well qualified people who are discarded because they don’t have this degree.
    As an example, you may not need an engineer with an MBA to be the head of a maintenance department. The better candidate may well be a military veteran non-commissioned officer (NCO) who successfully ran a repair depot. Hiring the former NCO would bring superb talent and a broad background into the organization, could probably be hired at a substantial savings for the company, and may stay with the company longer than the highly credentialed engineer who is intent on furthering his career climbing the corporate ladder.
    Further, most large corporations have returned to profitability during the Great Recession through extreme cost cutting, mostly through layoffs in their labor force. Employees who survived the purges were told to take on the extra responsibilities of their former colleagues, so technically the same amount of work is being performed by fewer people (which is responsible for the great gains in national productivity figures compiled by the government and widely reported in the media). This approach obviously places all the necessary skill set eggs into fewer baskets, which creates entirely predictable problems when the new multi-taskers eventually leave and corporations try to replace them with another single person who can do the newly defined mega-job, rather than spreading skills (and risk) over several employees.
  7. The well documented bias against hiring the unemployed – On the surface this bias may seem counterintuitive, after all, someone who’s unemployed is readily available and could probably start Monday, right?
    However, the corporate thought process generally follows this logic path; “most corporations layoff their least productive workers during a downsizing, therefore if you’re unemployed you were among the least desirable or productive workers or you wouldn’t have been laid off. It follows then that there must be something wrong with you that we don’t know about, otherwise you would be employed” regardless of your skill set, recent experience, or personal references.
    It’s unfortunate that this twisted and nonsensical logic that is frequently imposed on situational “outsiders”, from marital status to any of society’s other membership groupings, has now found its way into corporate hiring mentality.

I recommend Louis Uchitelle’s book, The Disposable American, for more on this topic. (I have no financial interest in this recommendation.)

The unemployment bottom line – The unemployment/underemployment rate will little change in 2011, with those fitting the categories above most affected.

Real Estate Foreclosures Will Continue at a Record Pace and Housing Prices Will Remain Depressed in Most Areas of the Country

The government statistics here are shocking, with estimates that nearly half (HALF!) of all homeowners with mortgages have homes that currently appraise for less than the mortgage value; they’re “upside down”. Further, nearly 20% of all mortgages nationwide were in some stage of foreclosure at the end of 2010, with rates much higher in the hardest hit states of Michigan, Florida, Arizona, Nevada, and California.

The efforts of the banking industry to work through this massive backlog lead to the “robo-signing” fiasco, where foreclosure paperwork was being routinely approved under oath en mass without verifying what was being attested to in the court documents. Faced with active investigations by attorneys-general in all 50 states, banks temporarily suspended foreclosure proceedings during the 4th quarter of 2010 to straighten out the mess they created, which the news media widely (and inaccurately) reported as a sign the economy is improving. However, the backlog must be worked through to get the bad debt off the banks’ books, so foreclosures will resume at perhaps even a greater pace when the paperwork is straightened out, probably by the second quarter of 2011.

The huge inventory of foreclosed and otherwise unsold homes will keep housing prices depressed. As long as there are so many unsold homes on the market (with more to arrive when the banks resume foreclosure processing), the oversupply will keep prices down and may drive them ever lower in 2011. Even after the foreclosure backlog is reduced, many new home sale listings will appear on the market when prices start to rise from the concealed backlog of those who want or need to sell, but didn’t list when prices were low, which will depress prices again. I wouldn’t be surprised if it took until 2015 to work through this immediate and hidden backlog.

The real estate bottom line – in most markets, residential real estate values will remain depressed or will decline further in the high impact states. Now is the time to buy if you have income security, the necessary available cash, an astronomical credit rating to qualify for a mortgage, and can find a bank willing to lend.

Energy Prices Should be Stable

Recent articles in authoritative publications have reported that on-shore crude oil storage is full to capacity and that mothballed tankers functioning simply as floating storage tanks are anchored off the coasts of Great Britain and Iran. A recent inventory showed that 50+ tankers were anchored off of the coast of England alone.

Most oil producing countries derive the majority of their national income from crude oil sales, so their incentive is to keep pumping, regardless of market price, in order to maintain their revenue stream, which will keep supplies abundant. So, the world is awash in crude oil, with inventory stores in excess of demand, putting downward pressure on gasoline prices. Overall, gas prices should remain relatively stable during the first half of the year, absent an unplanned disruption like a major refinery fire or a hurricane that destroys oil platforms. That’s good news for every household and corporate budget in our petroleum-based economy.

The wild card is China, again. Prior to the recession, China became a net importer of crude oil and was starting to compete on the world market for the limited supply of crude available (remember $150 per barrel spot market crude?). If other world economies improve and start consuming more oil, then everyone will return to competing for limited energy supplies on the world market. And China will most certainly win any contest here, because their trade surplus has given them an unlimited supply of dollars to buy oil with.

The energy bottom line – energy prices will most likely slowly increase throughout the year as the fragile recovery continues and the economies of the world pick up steam.

An alternative scenario is that energy prices remain stable when China’s real estate bubble collapses (see 2011 Economic Forecast – Part 1: The World View from a US Perspective for elaboration on this possibility), causing a large loss of personal wealth for the average Chinese citizen, dramatically driving down internal consumption, and leading to China’s own internal economic recession.

Crude prices will not decline because OPEC will adjust production to maintain oil in the $90-$100 price range.

Consumer Spending Will Remain Flat

People out of work spend only what they have to on the barest necessities. People who are afraid they will be next out of work, cut back on spending in order to save for what might come to pass, and also focus on buying only the practical, needed, and necessary. People who are secure in their jobs, but don’t want to be seen conspicuously consuming during hard times, will curtail their luxury purchases. Need I say more?

Further, it’s underreported that the historically low interest rates have meant a sharp drop in savings interest income for retirees. Retirees dependent on interest income have had to sharply reduce their spending in order to avoid further encroachment on their principal. Typically, the budget cuts include things like the lawn service contract, the beauty shop, dry cleaning, and eating out, all of which impacts local businesses.

The modest economic improvement widely reported during the last half of 2010 is probably the result of businesses simply restocking depleted inventories to low levels, which is good news but not great news. However, the buying surge that turned the 2010 Christmas shopping season into a last minute success means that retailers will start 2011 on better financial footing because they won’t have to start the year having to liquidate seasonal inventory (and profits) at 50%-70% off to generate cash flow.

Additional reasons that I think consumer spending will continue to be restrained in 2011 include the increased personal savings rate (an eventual benefit, but lowers consumer spending in the short term), a focus on reducing credit card debt, unplanned new car payments in the household budget resulting from the federal Cash for Clunkers program, and credit that’s either not available at any price or only at unfavorable interest rates and terms when it is.

The consumer spending bottom line – consumer spending on non-essential purchases will continue to be restrained in 2011. When consumers do make purchases, they will focus on the needed, necessary, and practical, and avoid luxury items even if they can afford them. Family vacations will be to local or regional destinations, rather than the exotic venues.

The Credit-Starved Economy

It’s widely reported that large corporations are currently hoarding large amounts of cash. This stockpile gives them the ability to hire, expand production, and grow organically if they wanted to, but they are refusing to do so in light of what I’ve shared above. Even a White House meeting with the president in 2010 wasn’t enough to persuade them to resume hiring if they can meet market demand with staff on hand.

However, large corporations continue to have aspirations to grow and, rather than slowly growing organically, the method they’re often choosing is rapid growth through acquiring their competition. When companies combine, the result may possibly be good for the new, larger corporation (the marriages generally have a 50-50 chance of commercial success), but the result always has two negative economic impacts:

  1. The cash and loans required to buy the competitor removes large amounts of capital from the market that would otherwise be available for mortgages and loans to small and mid-sized businesses (SMBs), and
  2. Mergers always result in layoffs as the new corporation works to eliminate duplicate functions to help pay for the merger. After all, you don’t need two payroll departments, two HR departments, two training departments, etc.

So, large corporate mergers have a break even chance of internal benefit, but nearly always have a negative impact on the economy.

Credit will most likely continue to be tight for SMBs in 2011. Banks say they have money to lend in this area, but the reality is the qualifying bar is set so high that very few will be able to meet it. It’s noteworthy that this economic barrier persists despite the availability of government Small Business Administration loan guarantees and the president repeatedly summoning banking CEO’s to the White House to urge them to begin lending again.

Finally, a common source of loan collateral for SMBs is no longer available in most cases. In areas hard hit by the collapse of the real estate market, the business owner’s home equity line of credit has been completely erased if the property value is now less that the outstanding mortgage balance. Even if there is some equity technically available, few business owners have the stratospheric credit scores necessary to qualify for the loans.

If longer term loans remain unavailable, SMB’s will turn to the only recourse they have left, which is financing their need for operating cash with personal credit card debt. Unfortunately, this option is fraught with danger because lending institutions issuing credit cards are rapidly changing card terms, raising interest rates to usurious levels, requiring most new cards to have variable interest rates (a practice which helped get us into this mess in the first place), and lowering credit limits in response to the new federal laws enacted in February 2010. These moves effectively sidestep the legislation intended to curb these abuses.

At a time when banks can borrow at 0% from the fed, it’s not uncommon for the credit cards they issue to charge 15% or more on outstanding balances. Further, the new laws do not apply to corporate credit cards, exposing the company to even greater financial risk if the owner is forced to finance via this route.

The credit bottom line – expect little or no improvement in credit availability in 2011.

The Impending Commercial Real Estate Tsunami

Commercial real estate values and investment income will probably take a drubbing as vacant store fronts drive down rents renegotiated in 2011. Failing businesses have created a glut of vacant commercial space in many areas and vacant commercial space doesn’t generate income. Surviving business owners will have several alternative locations to choose from and will use the oversupply as leverage to negotiate lower lease rates for the space they do occupy for as far into the future as possible.

And devalued properties of all types will have an adverse effect on local tax digests, forcing local governments to either raise property tax rates or trim operating and school budgets. Which of these choices do you think your local government will make?

Deficit Spending and the Growing Threat of the National Debt

Fiscally, the United States is in a mess and is rapidly approaching the financial meltdown so many European countries are currently experiencing.

The annual budget deficit – the federal government currently spends $3 for every $2 of revenue it receives and the annual spending gap is now over a trillion dollars (a TRILLION dollars) a year. Proposals to close this gap through either increased tax revenue, such as eliminating the homeowners mortgage deduction, or by cutting spending, such as cutting back on Medicare entitlements, meet with howls of constituent protests and go nowhere in a hurry. Note that Medicare alone accounts for 12% of all federal spending and that figure is certain to increase as baby boomers begin to retire in large numbers from the workforce.

The federal government currently spends $1,000,000,000 more every 8 hours than it brings in. It’s ridiculously obvious that this can’t continue for long, yet collectively Congress keeps kicking the can down the road to tomorrow (figuratively speaking) instead of dealing with the issue.

The US government borrows money to support this deficit spending through the sale of US treasury bonds. During World War II the debt was largely financed internally with American citizens buying “war bonds” at rallies that featured real-life war heroes on display.

Today we sell our bonds to foreign powers finance the deficit. Who’s buying them? The largest single buyer, by far, is China, followed by Japan, Germany, and the Arab OPEC nations. So, we are effectively (and quietly) being held hostage to those who buy large amounts of our bonds, because if they don’t buy them, then we can’t operate the federal government. It follows, then, that the nations buying our bonds use this leverage to exercise considerable influence in our behavior behind the scenes. We are no longer a totally independent nation.

Larry Burkett’s book, The Illuminati, is a fictional work about a foreign country that brings down the United States using exactly this leverage. For those who say that can’t happen, the book makes an interesting read of a plausible scenario. (I have no financial interest in this recommendation.)

The national debt – The accumulated national debt has reached an unimaginable size. The previous administration added more to the national debt than all previous presidents combined, including Ronald Reagan’s, and the current administration is on track to exceed this sorry milestone in just its first 4 years in office. We continue to add to this debt, which must be paid back at some point, almost without thought. For example, the president’s much heralded tax deal forged at the end of 2010 added $900 billion dollars to the national debt in extended income tax cuts, additional jobless benefits for the long-term unemployed, and a temporary cut in social security taxes without corresponding cuts in social security spending, at the stroke of a pen.

Predictions are, depending on interest rates, for interest payments alone to equal all non-defense spending of the federal budget by perhaps 2015.

There are only 4 ways out of this mess and they will become increasingly painful the longer we, as a nation, avoid changing our spendthrift ways:

  1. Massively cut spending – this will be very difficult, since the federal budget would have to be immediately cut by 1/3 to be able to simply stop borrowing. It would have to be cut even further to begin paying back principal on the debt.
    This step will further impact the national unemployment rate as large numbers of government employees are laid off in the downsizing, as we have seen happen in the European Union bailouts. Most popular government programs would have to be axed or pushed off on the states to fund, such as Medicare, which currently consumes 12% of the annual federal budget alone.
  2. Enacting huge tax increases – this move will generate howls of protest because no one wants to pay more of their hard-earned money for fewer services. As an example, how easy do you think it would be to eliminate the cherished homeowner’s mortgage interest deduction?
  3. Defaulting on the debit payments – this is an admission of bankruptcy, pure and simple. If we take this route the government’s access to credit on the world market would immediately dry up. After all, if we stop paying on our current bond obligations, how many more bonds do you think we could sell to foreign governments the next time we needed to borrow money?
  4. Printing dollar bills – this is the route to hyperinflation, because as the money supply increases the value of each dollar falls. The most often cited example of the folly of taking this route is the Republic of Germany following World War I, as it struggled to meet the surrender terms imposed by the Allies and make payments to the victorious nations for the cost of the war. Germany was forced to print money to meet its financial obligations, sparking the hyperinflation recorded in the pictures of German citizens in the 1920’s hauling wheelbarrows of money to the grocery store to buy a loaf of bread.

The national debt bottom line – At the present rate of deficit spending, interest payments on the national debt will overwhelm the national budget by 2015. At that point we will be left with 4 stark choices to deal with the mess we’ve created: massively cut federal spending, enact huge tax increases, default on the debit, print money, or do some combination of these choices. The outlook is stark.

The US National Forecast Bottom Line

What does all this mean? Well, in the near term a realistic forecast is to be cautiously optimistic that the fragile recovery will continue, absent any further shocks to our financial system. However, the economy will be dragging a ball-and-chain along with it in the form of high unemployment, depressed commercial and residential real estate markets, the lack of available credit, the corporate preference to acquire the competition rather than hire new employees, and the looming national debt crisis.

If the scenarios above make sense to you then my suggestion is for small and medium-sized businesses, like professional practices that depend on elective procedures and service industry businesses, to be prepared for clients and patients to continue to defer discretionary spending until at least the second half of 2011. If you’re a retailer, you should keep inventories lean for the first half of the year.

And my personal recommendation is for everyone to reduce their personal debt to as close to zero as possible by 2015.

Will this all come to pass? It’s hard to tell because we haven’t been here before, but I’ve shared my best guess. Do you think I nailed it or do you have a different opinion? I look forward to your comments.

How to Land an Interview on Radio and Television

Interviews on radio and talk shows are probably the most coveted means of getting one’s message out if you are in the business of talking. From a two-minute news story to a half hour talk show, interviews on broadcast are worth their weight in gold. Since radio and TV make their profit from SELLING time, if you can get that amount of FREE time, you are scoring big!

But how do you get that interview?

The first step is to identify the stations and programs to go after. Start with the local stations in the community you will be having your speaking engagement in. Do a search on the Internet with the name of the town or city and the keywords “radio stations.” Once you have a list, go to each of those stations’ websites and find out their formats and any satellite programs they may broadcast.

The easiest place to obtain that coveted interview is with local talk shows or as a local news story. So start there.

Emails and phone calls are a good place to start, but since everyone else is sending to and calling the newsroom, you will want to make yourself stand out. First, find out what local stories are hot and when you write your email or call, refer to that story in the subject line of your email and when you first call the station. When possible, refer to the reporter who wrote or produced the piece. You will want to make them KNOW that you are aware of the local issues they are covering at that time and how your message will apply to it: the more of a “local angle” you can have, the better.

When calling the station, be aware that they ARE BUSY!!! It is best to ask for a specific person, preferably the reporter who covered the local story you will be referring to. Name the local talk show you would like to appear on… do not just ask for an interview. The more specific and local you can be, the better. Make their job as easy as you can.

Refer to the local issue, tell them how your message fits in with that issue and how you can provide a unique angle to it. This may take a bit of creativity on your part. For example, if the issue locally is an increase in drug use at the school and you are a BUSINESS coach… how can you connect the dots?

The answer is… approach the problem identified in the issue as a business problem. How do you advise business professionals on problems they may find with their companies? The same technique can be applied if you are a life coach or a marriage counselor. It can also be applied to just about any issue: a plant shutting down, a conflict with local city government, local historic preservation, etc. The common denominator in all local issues and with your message is PEOPLE.

Now, you have taken the first steps to getting that interview. You have sent emails and made contact by phone. What next?

Persistance! But remember… there is a fine line between being persistent and being a pest. That line with news reporters is if they feel you are telling them how to do their job. Don’t do that! Instead, a follow up would include any updates on that local angle the station may have covered. If the topic is still hot, your NEW angle on it will be something those reporters are looking for. However, if that issue has cooled off, approaching the reporter with a new issue and how you relate to it will be the avenue you will want to take. This will not seem a desperate way to get an interview if you make it appear that you are relevant to many local issues… which is the reason they will want to interview you.

The key to landing that interview is making the reporters/producers or news directors’ job as EASY as you can without telling them HOW to do their jobs. Identify what it is they want and then give that to them.

Here are some final tips in landing an interview:

Avoid using a cell phone for a phone interview. The quality is bad and you run the risk of losing a signal. If at all possible, do the interview in person. If you can’t because of scheduling or location, then a land-line phone is your next best choice.

Be as flexible with time and scheduling as you can. Your first choice would be to schedule it to coincide with your speaking engagement, but that may not be possible. Sometimes, especially during busy times, talk shows are simply booked up. If a time is available AFTER your gig, still take it. It will serve as a reminder of the message you delivered at your speech and may open up new opportunities for future speaking engagements.

Remember that the station, the reporter, the producer and the news director are the ones in control of your HAVING the interview and how it will be conducted. YOU are only in control of what you say during the interview. Use the opportunity to your greatest advantage.

And finally, live talk shows are the only time you have control over what will be heard by the public. In a recorded interview, the producer, news director or reporter may have to EDIT for time’s sake. And, in some cases, you can actually be misquoted because of the way they edit and write the story. You cannot control this, but you CAN be prepared for it! Just know that it can happen and do not over-react. You do NOT want to make enemies with the media. Instead, as a follow-up, whether the interview went good or bad, send a thank you or follow up with a thank you phone call. Those stations just gave you free air-time, so no matter what, thank them for it!

Common Surety Bonds You Ought To Know

A surety bond can be defined as contract between three parties guaranteeing that a job will be completed in accordance to the contract terms. The three are the project owner who is the obligee, contractor who is the principal and the surety who ensures the task at hand is completed as per the agreement terms. Surety bonds are more financial related and even though they are very common in the construction industry, they come in different types touching on different areas of agreement. Below are some of the most common that can make a difference for businesses.

1. Contract – They are the ones contractor need especially when bidding on large projects. They go to show that the organization has the capacity and financial ability necessary to manage and complete the projects at hand. It is not always that the bonds are required for contractors but they may be required to present them when bidding on government projects, big projects or when requested by customers to do so. Bonded contractors have better chances of nailing large projects. They include bid bond, performance bind and payment bond which together cover the entire project as appropriate.

2. Business – They differ from place to place and ensure businesses are responsible in fulfilling duties promised or offered to clients and also to the government through payment of bills and taxes. Different business categories need the bonds to show that their operations are trustworthy and financially responsible.

3. Court – In the legal industry, surety bonds also come into place. The most common are those that individuals with court cases require to ensure defendants show up in court or to ensure payment as directed. In some other legal instances, legal clients may need bonds to perform different functions line becoming estate executors. The most common are appeal bonds, estate bonds, injunction binds and guardian bonds.

4. Permit and license – They basically go to show that business owners and workers will abide by local regulations set for the field they are involved in. For instance plumbers need to abide by plumbing codes and regulations within their localities and a license bond works as assurance that they will perform their duties as expected.

5. Commercial – These include different kinds of bonds that are not under construction and court surety bonds. The most common include business service bonds, lease deposit bonds and commercial contract bonds among others.

They do come with lots of benefits depending on the field they are designed for. Bonded companies often gain a good reputation and are more likely to be trusted with projects compared to companies that are not bonded. If you are a contractor you must of course choose a surety bond provider that you can trust so the terms you abide by are easy for you to keep up with. The above are the most common but there are so many other types of surety bonds coming up with every passing day.

News Media Interviews – 7 Tips on How to Prepare For Mainstream News and Feature Media Interviews

Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success.

So, the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?”

You will be if you prepare now. Following are 7 tips for conducting successful media interviews:

  1. Define your agenda: decide what you want the audience to do. Buy your services? Attend your event? Support your cause?
  2. Know your story: to effectively assert your agenda, you must deliver your message confidently, calmly and concisely. You are the expert on your topic. Stay focused on your agenda during the interview.
  3. Develop key talking points with supporting proof points: prepare three key points you wish to make during the interview. Then support each talking point with three points that offer tangible proof including stories, case studies, and other examples.
  4. Know the interviewer and the media outlet: before agreeing to an interview, do your due diligence. Research the media outlet and the interviewer. A quick Google search will give you an idea of what to expect and how to best prepare for the interview.
  5. Prepare the interviewer: reporters are very busy and anything you can do to help them is greatly appreciated. To this end, provide background information as well as sample questions on your topic. You will often find that they will use these exact questions.
  6. Anticipate questions and controversy: Your preparation is not complete without anticipating questions and controversies that could arise in the interview. Create a list of all anticipated questions. Then answer each question. Be sure to include the ones that could be asked – remember; “if you dread it, you’ll probably get it.”
  7. Practice, practice, practice: nothing takes the place of practice. It alleviates pre-interview panic and post-interview remorse. To hone message points and to prepare for actual interview questions, even the most polished spokespeople find there is simply no substitute for practicing out loud. Better still, role play with a buddy or coach. Are your answers coming across? Are they concise? Are they believable or do they need more support?

Follow these tips and you will master mainstream media opportunities. And, who would not want to be interviewed on the Today Show?

Big News – Forever Living Products Opportunity Review

Big news and a big product line-up, does this add up to an income opportunity? Aloe Vera nutritional products from Forever Living Products for over 30 years bringing success home. Is this a cool network marketing opportunity or just another in a long line of Herbalife pretenders. This is my review of what this opportunity has to offer.

The founder and CEO of Forever Living Products, Rex Maughan loves helping average ordinary people become millionaires. A prosperous and healthy lifestyle are two major aspirations of this business opportunity. So much of this is common to most all network marketing or multi level marketing companies.

Of course Forever Living Products and their distributors have found some success promoting and selling Aloe Vera and Bee derived natural products. The company is large, doing business in 137 countries around the world and their naturally healthful products can be a fine addition to anybody’s nutritional routine. Forever Giving a charitable foundation dedicated to improving the lives of children around the world is one of the best achievements related to Forever Living Products.

Yes, it is true that for centuries people around the world have used Aloe Vera for it’s health enhancing properties. Also true that Forever Living Products manufactures fine quality products and has garnered the Aloe Science Council Seal of Approval related to product consistency and purity. The product packaging is eye catching and the flavors and nutrients that make up these products are appealing. Overall the company and products do make an attractive presentation on their website.

The bottom line is Forever Living Products offers a genuine opportunity for success. Are the company and it’s products positioned well in an ocean of similar nutritional products? That answer remains to be seen. The key to success in this business will prove to be how well a person can recruit masses of people into the opportunity and in turn help those recruits become successful. Of course the product is essential and people must be enthusiastic about the promotion of these nutritional products. Always be diligent when seeking home business opportunities. Operate your business with a firm belief in developing new skills and marketing ideas in yourself and those with which you share the opportunity. Your business success will rely more on your ability and tremendous effort in promoting yourself as well as mentoring or coaching others into success. Rather than the contents of the product you offer in trade for dollars.

How To Predict A Call From the Media – The Could It Happen Here Story

Wouldn’t it be great to know ahead of time when and why your company or organization would be getting a telephone call from the media? Believe it or not, you already have that ability right at your fingertips. Sure, there are instances where you could pretty well guess that a phone call is coming such as in the case of a strike, a product recall, an environmental disaster or a workplace fatality. But what about those times when a call comes in that you were not expecting? While half of your brain listens to the voice on the other end of the line, the other half is frantically asking, “Why are they calling? What did we do? What has happened that I don’t know about?”

What’s happening here is what is known in the news business as the Could It Happen Here Story. Whenever there is a story gaining national attention, local news media outlets will always try to localize the event. When Timothy McVeigh bombed the Alfred P. Murrah Federal Building in Oklahoma City in 1995 which resulted in the deaths of 168 people, news outlets across the country went into Could It Happen Here mode. Officials were questioned about security at local federal buildings and federal workers were asked if they felt safe in the workplace in light of the Oklahoma City incident. When tornadoes strike a portion of the nation, local media outlets air stories about local preparedness for such a disaster. When several children were sickened after playing on a lawn newly treated with chemicals, landscaping companies across the nation were forced to defend their own practices.

The bottom line is that if there is a story that is making national news and if the story is in any way connected to your business, there is a possibility you could be on the receiving end of a Could It Happen Here call. Your job is to simply be aware of the possibility. As you read the morning newspaper, listen to morning radio news or watch morning television news, keep a careful eye and ear out for stories that relate to your business. If you find one, rehearse mentally what you would do and say if you got to the office and the media called. That way, when the call comes in, you’re prepared to confidently tell the media that because of your company’s standards, policies and professionalism, it Couldn’t Happen Here!

Online Press Releases Create Loads of Free Publicity for Your Home Business

Online press releases are one of the fastest and easiest ways to get your home business in front of your target market.

Many times when people think of the term “press release,” what comes to mind is a major life-changing news story published by a large corporation or government agency. According to the World English Dictionary, however, a press release is simply “an official announcement or account of a news item circulated to the press.”

What does that mean for the home business entrepreneur?

You have a powerful tool for generating publicity and getting noticed — right at your fingertips.

Why Online Press Releases?

In the past, news was released in print, on television and on radio. In recent years, however, the internet has completely changed the way individuals and organizations get the word out.

The average consumer now expects to get their news immediately, especially online, so when you publish a press release about your home business on the web, it’s possible to see a major influx of traffic to your business within hours and minutes instead of the weeks and days it used to take.

Here’s why it works.

Many of the press release sites are considered important authority sites by the search engines, so if you optimize your report properly as explained in this article, your news item will appear higher in the search results for the terms your prospective customer cares about.

Moreover, the fact that they are identified as authority sites means the links from the press release sites to your website are given more weight. So from the search engine perspective, you are more of an authority and your website rank increases, making it easier for your intended audience to find you online.

Additionally, due to the relevance associated with press release sites, your perceived authority in the minds of your readers multiplies. You then have an avenue by which you can educate the consumer about your home business, build rapport and truly form a connection.

But What Would I Write a Press Release About?

As stated above, a press release doesn’t have to be about an earth-shattering event (although big news can garner a lot of attention quickly, as you’ll see below). Here are 10 ideas you can use to gain free publicity using the power of the press:

1. Announce the opening of your business. If you’ve been in business for a while and have never written a press release about it, write a piece announcing your mission statement. Tell the world who you are and what it is you have to offer.

2. Publicize a new product or service you’re launching. Share the benefits your customer can expect, and tell them how to do business with you.

3. Announce your teleseminars and webinars. A press release is a fantastic vehicle for attracting attendees, so always include enough information to ensure you’re drawing the right audience.

4. Reveal a special sale or any special offers you have going on. Tell your prospective customer exactly why they should do everything possible to seek you out.

5. Remember that major news story? Link big news with something happening in your company. As an example, about two weeks before the time of this writing, Prince William announced his engagement to Kate Middleton. The Franklin Mint then announced the production of a limited edition Kate Middleton portrait doll.

6. Start a Meetup group for home business owners in your area and promote it with a press release. You can announce the establishment of the group itself and send a news release before each event. In this way, you grow your membership and increase attendance at the meetings.

7. Publish a news piece when you launch your website and every time you make a major change to it. Be sure to include an incentive for the reader to actually visit your site.

8. Create a press release when you hire support staff. This is an implied statement that your home business is growing rapidly and your prospects need to do business with you now, while they can still work with you personally.

9. Set up a charitable event and tell the world via a press release. One of the best ways to implement this idea is to offer a product for sale and commit 100% of the proceeds to the charity of your choice. This is especially effective if the product for sale is an information product because it minimizes your cost. Don’t have an information product? Set up an interview with a well-known figure in your market (let them know it’s for charity), record the interview, and sell the mp3 download.

10. Start a contest and write a news article to announce it. Include enough information that the reader can clearly understand the rules and benefits. Contests are fantastic tools for building your list of prospects.

So What Goes In a Press Release Anyway?

One of the keys to success with online press releases is to write your news item so that it will be found when people are searching for what it is you offer.

In order to do this, spend several minutes brainstorming and writing down specific words and phrases your ideal prospect is likely to enter into the search box when they’re looking for the solution you provide. Then use a keyword research tool, such as the Google External Keyword Tool, to identify the most popular search terms in your market.

Select 4-5 of the most popular terms. One of these will be your main keyword, and the rest will serve as supporting – or secondary – keywords. These are the words you’ll focus on when writing the press release for your home business.

Now that you know your keywords, let’s look at what to put in the press release.

1. Title. A good press release title is short, starts with your main keyword, and grabs the reader’s attention immediately. Use action words and power words such as results, secret, risky, revealed, and announces. Remember the goal is to motivate the audience to want to read more.

2. Summary. The summary is one or two sentences that describe what your news item is about, and it should include 3-5 secondary keywords. The summary should entice the prospective reader to read the entire article. It’s also a good idea to place a link to your website in the summary of a press release so the reader can immediately visit your site if they so choose.

3. Dateline. The dateline must include the date and a clear, concise declaration of the news. When someone reads the dateline, they should have an immediate understanding of what you’re reporting.

4. Main Body. The body of your press release should be 300-800 words long, written from the third-person, neutral point of view. It must answer the 5 W’s — who, what, where, when, and why. The body text should focus on a single news item and must not be written like an advertisement. Instead, tell the reader what’s happening and why they should care. Be certain to include 1-3 links to your website in the body of your press release. At least one of the links should use your main keyword as the anchor text (the visible, clickable text in the hyperlink) and at least one of the links should use your actual website address as the anchor text. Take the time to be sure one of your keywords is in every paragraph of your press release.

5. About/Boilerplate. Give the reader of your press release a high-level look at your home business. Tell them about any special certifications, awards, and honors you’ve received. Convey your unique selling proposition. Then place a call to action, with a direct link to your website, as the last line.

6. Contact Information. Provide your name, the company name, your telephone number and the website address for your business so the reader and members of the media can easily contact you. Do not use a personal email address.

So I Just Write a Press Release and People Start Calling?

Well…no.

After you write your press release, you do have to submit it to the online distribution services. These services share your news items with multiple websites so your content is published all over the web, thereby increasing your exposure and the likelihood that your target audience will connect with you and learn about your home business.

While there are some paid services, there are also several that allow you to distribute your news items for no cost.

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