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Website Designing, Web Development and SEO – Important Aspects to Promote Your Business Online

Today for the development of your business, a website is a very important factor. Every business should require a decent website which explains all the aspects of business and attracts the visitors’ attention. Your website design and content should be clear and informative so that visitor returns again and again. So to promote your business online web design, website development and Search Engine Optimization (SEO) are the important aspects.

When a business mainly runs though online then aspects like website design, web development and promotion are very important. To give a decent look to your website you should need a qualified web designer or a web designer company which designs your website according to the current market trends and creates an eye-catching & efficient website to meet the specific needs and requirements. If your website is dynamic then you should also need a qualified web developer to meet your requirements.

A professional web design and web development company uses the most modern technologies and coding standards for designing and developing website with vital quality analysis process to create and maintained high quality website through the web design and development process.

These companies can also help you to provide an application with proper web interface and also offers various web development services such as e-commerce web sites, portals, custom web application etc.

After the design and development of your website, you have to make it online. After all these task are completed then you should promote your web site so that people can find your website easily on internet. For this it is necessary that you should promote your web site on all major search engines like google, yahoo, msn etc. so that your website comes at the top position in the search engine listing.

Search Engine optimization or SEO is a process of optimizing your website to get top position in search engines. SEO include optimization processes such as on page optimization, off page optimization etc. to promote your website. Within the few months of optimization process you can see that many visitors start coming on your website.

Companies who are offering various SEO Services can also guide you in improving your website by performing quality analysis and tell you about what additional things you can add to your website to improve it.

Why Ecommerce Website Is the Need of the Hour for Your Retail Business?

From new companies to expansive ventures with well-known brands, relatively every organization is picking up an advantage from their eCommerce site where they can offer their particular items or services. In the present focused society, buyers never again search for adventures on the high boulevards to purchase merchandise or items; instead, they use online assets for their shopping accommodation.

“According to Statista report, in 2017 eCommerce was responsible for around $2.3 trillion in sales and is expected to reach $4.5 trillion in 2021.”

This is the place internet business sites gain ubiquity in the market. Numerous retailers are favoring this choice to offer their items on the web. There are immense advantages of internet business sites and here are a few motivations to pick an eCommerce platform for your business:

Extends Your Brand

Consistently the number of online clients expanded by some rate and half of them invest energy in seeking and shopping of items. Thus, web-based business site can be a viable device to expand your brand image alongside internet showcasing services and eCommerce life utilities.

This will enable you to grow your items and administrations to a full degree while making your business famous in the online commercial center.

Comfort of shopping

Have you ever wish to go out shopping late at night or have required a few products on dire premise? Online business sites are accessible every minute of every day to buy products whenever and with quick coordination, it will be an additional favorable position.

Also, individuals don’t generally have much time to go out and look through the things they need to purchase, so they go online shopping for those things. This demonstrates the online retail business is exceptionally advantageous for shoppers since it has no time requirement.

Focus on a more extensive engagement of people

Web is a huge field where you can discover billions of clients web-based, hunting down something, or creating something applicable to them. A large number of clients may look for merchandise and ventures for their benefit. Ecommerce development can take your business to them and achieve a vast amount of online clients.

Subsequently, you can focus on a substantial number of engagement of people through your web-based business and satisfy their necessities with your items and administrations. At the point when clients discover your site essential and helpful, the movement will increment and draw in more groups of onlookers.

Displays launching of services or products

There are a wide variety of internet advertising devices and practices that can be used to make your site prevalent among online clients. Internet business is where you can get best-promoting open doors that can get quality movement on your website. Most conventional advertising systems are SEO and SMO, PPC, content showcasing and some more.

To set up an eCommerce website for your business, you will require certain things, for example, a group of best eCommerce business site designers, online advertising techniques, a god spending plan and some an opportunity to actualize your thought effectively. Internet business has everything that can make your image mainstream through online assets.

After everything, you need to decide, go for something which you can control in the future when your business will expand. Don’t be in a rush. You can check our blog on things to remember before developing a website.

Read more about Magento vs Shopify: Select the best platform for your eCommerce

Basic E-Commerce Website Development Service

E-commerce also known as electronic commerce, refers to online business ventures that cater to the targeted audience globally. And for the success of the e-commerce business, highly functional, user friendly and attractive website is extremely essential. For developing such business websites, you ought to seek the service of professional e-commerce web developers. There are numerous e-commerce website development and designing companies rendering avant-garde service at most economic price.

The popularity of online trade reaching its peak and the tendency of the consumers to buy things online has made e-business website development service an important thing than it was ever before. Today, there are hardly any material things which are not available or cannot be purchased online. Eyeing on specific niche, the e-commerce business owners provide an array of options for their online audience, re-defining the face of the trade and commerce. Thus, a complete web solution is necessary whereby the consumers can easily choose, buy and refer to their choicest articles as well as make transactions online

E-commerce website development plan demands strategic planning taking into account the exact requirements of the business house. The evaluation of the exact requirements needs to be made and a functional design plan needs to be created. Database configuration and the hosting requirements are integral parts to e- commerce web development service. SEO friendly web design is vital so as to enhance the website’s visibility. Other essential development services include online shopping cart integration and payment gateway integration which will help in proper management of the e-trading website.

SEO friendly web design and development of an e-trading website can be implemented using a mySQL database and the most preferred programming language is PHP. Since PHP is a general script language and is compatible with a number of open source development such as Joomla, WordPress Magneto and many more, PHP is the most favorable options for developing an e-commerce website. PHP can be easily embedded into HTML codes; it can be easily integrated with dynamic visual applications like Flash and Ajax. All these accounts for choosing PHP as the most favored language for e-commerce website development

The fundamental thing in e-commerce website development includes the development of the shopping cart which needs to be very stable and strong. A secured payment gateway also needs to be integrated with shopping cart which will easily process credit cards on website. Some of the most common payment gateways that are used in these websites are Pay Pal, Moneybookers, CC Avenue and likes. The gateway services can be developed through scripting languages such as PHP, Perl, ASP.NET and Cold Fusion. There is a special section that guarantees security for the customers through secure socket layers (SSL) technology. The web solutions of e-business websites also include the development of admin or the back office modules of the e-commerce sites that helps manage the products, sales and account.

An e-commerce site is to be developed in such ways that it guarantees trouble free experience to online consumers. The SEO friendly web design helps these business websites to attract better traffic whereas the user friendly website provides the customers a hassle free online shopping experience. Easy access to the products that are categorized perfectly with detailed information, easy navigation and secured as well as convenient ways of payment – all these factors when considered during the e-commerce website development make an e-commerce site one of a kind and also guarantee the success of by increasing the number of customers.

Choosing The Right Photos For Your Website & Online Brand

How smart companies use images to boost their online presence

You might think for an agency that does so much web design and blogging, we’re just writing and geeking out on code all day.

And that’s partly true – we do do a lot of writing and custom coding.

But part of being a good digital agency is understanding the role that visuals play, both in creating a website and fostering an online brand and presence.

Forget the old saying. Online, a picture is worth way more than a thousand words.

That’s why today we’re covering how to choose photos for your website and online marketing that will really pop and make potential clients remember you.

And don’t worry. Even if you don’t have the budget for a fancy photographer, there’s still plenty of ways to get great images for your website, which we’ll also cover below.

Using Images in Marketing

Humans are visual creatures, and that doesn’t magically change when we go online. That’s why using images for online brand marketing is critical.

Every image you share should invoke an emotion and represent your brand identity – whatever makes you, you. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).

But images tap into and relay your uniqueness in an instant. In fact, neuroscientists at MIT have determined that it only takes 13 milliseconds to process an entire image.

So if you want to create a connection with your audience in an instant, then crisp, beautiful photos that represent your brand well are the way to go.

Today’s customers want to connect with authentic brands. The better you’re able to serve them stunning images that paint a picture, the more likely they are to become raving fans. And the more likely they are to become ambassadors for you.

In fact, a study from BuzzSumo found that articles using an image once every 75-100 words received double the social media shares as articles with fewer images.

Clearly, images matter, and can dramatically improve your website content.

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READ: Is Your Business Brand Identity Memorable Enough?

When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.

Read more on our website

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Importance of Images in Web Design

Given the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images in your website is a no-brainer.

But images do so much more for your website.

First, images on your website can improve your SEO.

When Google scans your website, it looks at all your content, including your images. So good, optimized images can improve your Google rankings.

In fact, website content with images gets 94% more views than content without. So if you want more traffic, you need to use more photos on your website.

Using images properly can also keep people on your website longer.

And the stakes are even higher if you run an ecommere website. According to this Kissmetrics study , 93% of buyers consider visual appearance to be the most important factor when making a purchase!

And like we’ve covered, images also keep users more engaged.

Remember that people are busy, and they tend to scan through websites. Breaking your text up with shorter paragraphs, and interspersed with interesting photos and infographics, can help make your website more accessible and user friendly

Of course, this only works if you’re using images properly. This means using only relevant and attractive images, with small file sizes. It’s also best to use images of people as much as possible.

And remember, one of the most important elements of using images on your website or other online efforts is to ensure that you only use photos which you own or have the right to use, which we cover next.

How To Choose Photos For Your Website

So how to actually choose photos for your website?

First, think about the first impression you want to give. Create a brand guide that includes your brand colours and fonts, but also what look and feel you want your imagery to portray. And decide what types of images should and should not appear.

Ultimately, you want to be using high-quality images that deliver purpose and meaning. And it’s critical you have the right to use them.

If you have the budget to work with a photographer – great! Be sure to work with one who is willing to learn about your brand guide and work closely with you to create just the right images. This is one time where it really pays to be picky.

And if you don’t have the budget to work with a photographer – great! There are so many options for great stock photography available now, which can be much more affordable, or even free.

For paid stock photos, we recommend Depositphotos, which we’ve used for years without a hitch.

And if you’re just starting out and need to stick to free photos, check out Unsplash, which has a large amount of beautiful stock photos that are free to use, without attribution or permissions, for all commercial and non-commercial purposes.

When choosing stock photos, you need to be even more careful about choosing images that represent your brand well. Try to avoid stock photos where people are looking directly at the camera, which tend to be a bit cheesier and less authentic.

Finally, remember that visual clutter is actually a bad thing. Try to focus on using a few great images, smartly arranged. A good web developer can help ensure your website looks great and converts well, using just the right combination of beautiful images, captivating written content, and well-placed calls-to-action.

The better you’re able to use photos in your website and online marketing, the better you’ll be able to connect with your audience.

My team helps small businesses create just the right brand, along with website design, SEO and digital marketing. Talk with us to get started with an attractive brand that showcases your company perfectly.

To your business success,

Susan

The REAL Cost of Building and Maintaining a Commercial Website

Having a website can be a wonderful experience. I have experienced the joy of owning and operating a brilliant website built and hosted by a genius. I have also experienced the misery of owning a lousy website hosted by notorious scammers. So I have seen websites from both ends of the spectrum.

This article is to apprise everybody of the costs associated with building and operating a commercial website. There are millions of web-surfers who seem to believe that everything they see on a website should be available free of charge. This will set the record straight so these people get some appreciation of the costs involved to bring information to them. (Note: The rates will vary from provider to provider).

First, a distinction – there are two basic types of websites:

Personal – mum and dad type sites – several pages of “family” style information
Commercial – business sites – from one page “sales letter” sites to massive sites of several hundred pages.

For the purpose of this discussion I am going to limit my comments to commercial websites only.

A commercial website has been described as the great business leveller. You see, small businesses can compete on an even playing field with giant multi-national companies in what have been described as “niche” markets. That is, specialist markets.

As I mentioned before, so many web-surfers expect all websites to deliver completely free information to them. After all, websites are really cheap to build and cost virtually nothing to maintain. Or do they?

Let’s have a look at what is involved and the typical costs:

First, you will need a telephone line. No problem. Most people have them. The cost is variable depending on what country you live in.

Next, you will need a computer. Again, no problem, most people have them too. They can range from several hundred dollars to several thousand dollars US depending on the make and model, its capacity, its range of features and the like.

With a telephone line and a computer you will then require an Internet Service Provider (ISP). An ISP will charge around US$20 per month for internet access. Broadband access will cost around US$750 per year, depending on your ISP.

Note that so far we are still just incurring the cost that the average surfing information hunter incurs.

To have a website you will either need to build it yourself or contract a specialist to build it for you. Obviously, if you do not have the knowledge and ability to do it yourself you will need a person skilled in doing this. For 15 or so pages (a reasonable sized website) you could pay in the vicinity of $1,500 US, often more.

So, now you have a telephone line, a computer, internet access and a website. Is there anything else? There sure is.

You will need a domain name for your website. This is so you can be found by your Unique Resource Locator (URL) name. That is how people will be able to find you – via links to your http://www.domainname.com name. A domain name will cost you somewhere around US $10 to $20 per year to keep it registered.

Then there is hosting. You will need a website hosting company to keep your site active and online for all the world to view. This is where the site “lives.” It’s where it is domiciled and is able to be changed by adding to or subtracting from the pages. Hosting can set you back around US$200 to $300 per year. Yes, I know some people get it for a lot less. However, like everything else if you want quality and performance then that is the going rate.

Anything else? Sure is.

Now you can really spend some money. Now your website desperately needs what all other websites need – traffic, otherwise known as visitors. You can spend thousands, even tens of thousands on this if you want.

So, let’s add it all up so far:

telephone line – standard variable cost
computer – standard variable cost
ISP – US$240 per year.
website construction US$1,500 to $2,500 (initial set up)
domain name US$20 per year
website hosting – US$200 to 300 per year
website traffic US$nil to infinity (whatever the budget will allow)

To summarize, without the initial cost of a telephone line or a computer, the minimum cost of a commercial site is in the order of US$1,960. That does not account for any traffic costs. Nor does it account for an opt-in email collector or a delivery system to send digital products automatically. These can add the best part of another thousand dollars per annum to costs. However, we will only count what the basic ongoing yearly costs are as listed above. These amount to around US$460 at the bare minimum.

I stress that these costs are conservative. In reality a website owner can spend every cent he or she has on a commercial website. It is easy to do.

So, if you are looking to have your own website you now know what sort of money you are going to need to fund it and keep funding it year after year. And we haven’t even talked about the cost of anything that you might want to sell yet or the time it might take to develop digital products that can be downloaded from the website to a consumer.

If you are a web-surfer wanting everything free you now know why everything simply cannot be free.

Many website owners are very generous with what they provide free of charge. Just don’t expect them to give you everything for nothing. If you do then your favorite site may be out of business the next time you go to visit it. If you see something that you want then buy it. Very little in this world is free – somebody, somewhere has to pay. Something is free to you only if you do not have to pay for it.

Website owners can display this article at their own sites to explain why not everything can be free to the many visitors who expect just that. Perhaps it could be listed under a heading like: “Why Not Everything At This Website Can Be Free.”

Now Joe and Mary Websurfer will understand the costs that the average website owner has to pay before even one sale is made.

This article comes with reprint rights providing no changes are made and the resource box below accompanies it.

Internet Marketing Solutions To Promote Your Website

An Online Internet Business is expanding a lot these days. Business owners are looking for effect ways of promoting their products and services. Webmasters are now diverting towards new and effective internet marketing solutions to promote their products and services and to get online business exposure. Various internet marketing strategies are also becoming popular these days.

The main aim of internet marketing solutions is to attract more traffic to the business websites. Other is to improve the page rank through its effective means. High placement in the search engines is the other aim. When websites rankings comes high in search engines there are more chances of getting online visitors and potential customers and thus increase online queries and sales volumes. In order to achieve online marketing targets you have to face marketing competition. Also confirm before launching your internet marketing campaign what other online business and your competitors are offering in the market.

Effective internet marketing solutions helps in increasing popularity, exposure and visibility of your online business in the worldwide web. Some of popular online marketing solutions are-

Submissions to search engines – submit your website to as many search engines and directories as possible in order to get high quality visitors. List the keywords and optimize the website in popular search engines on the basis of these keywords and get the best results.

Competitor analysis – You can analyze the performance of your competitors and frame online strategies accordingly. You can use comparison tools and make efforts to rank high against your competitors. This would increase your reputation.

Affiliate marketing- In this form of marketing you can increase your sales with the help of affiliates or collaborators. This campaign helps to increase the profit and enhance visibility of your website.

Link building is the other way to get the large number of customers into your business. High link popularity means high placement in search engine queries and conversion of these queries means more business leads.

Email Marketing- Through email marketing you can inform your customers about your latest offers and services. This form of marketing proves to be very popular and effective.

Thus you can frame effective programs, campaigns and marketing strategies to generate more customers for your business. With the help of reliable internet marketing solutions you can quickly increase profits and gain god reputation for your online business.

How To Market Your Business Website

When you build a website, you have very powerful marketing collateral that you can use to get more business than you ever thought possible.

It doesn’t matter if you have a bricks-and-mortar business or a completely online business here’s how to market your business website, both online and offline.

Blogging Content

The more relevant content in the form of blogs you can put on your website, the more traffic you’ll get to your website. You don’t want the content to go up all at once. You want it to go a little at a time so that the search engines grab it, and so that you get a steady trickle of traffic every day.

Social Media Networks

When you write a blog post or add any content to your site, let people know on all your social media networks about the new content. Try to make each update to social media slightly unique so that it doesn’t look like just the same thing all the time. Each network has its own unique appearance and personality. Just match your blurbs with each network.

QR Codes

These are those funny square things that you can use your smartphone to take a picture of and grab the information. A QR code can take your customer or contact to a newsletter sign-up page or just your webpage. It’s up to you.

Pay Per Click

All search engines, plus most social media networks, allow you to do some form of pay-per-click marketing. The easiest and best one to use is Facebook. You can design an advertisement and target it in the minutest way possible to get the most convertible clicks.

SEO

Search engine optimization should be your first go-to marketing method for your website. SEO involves ensuring that you have the right content on your site, using the right keywords and in the right order for the best results. SEO also happens off your website and is called off-page SEO. This means that you find ways to produce material that provides a link back to your website.

Sponsorships

Locally and internationally there are always sponsorship opportunities available where you can help put on an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Marketing your business website is an important part of having a business. If you want people to find out about your business, the website is essential.

7 Vital Aspects of Developing Website Content for a Charismatic Small Business Website

Content is the indispensable ingredient of any site. It is the content that makes the website look attractive and appealing to the prospective buyers. The revenue generated by any website depends directly on the effectiveness of the content. Any small business if aiming at optimizing efficiency of the website needs to resort to website content development. A successful website results in featuring top in the search engine lists, converts visitors into buyers and assures constant revenue generation.

Which are the 7 vital aspects of website content development that can optimize website efficiency?

Unique Selling Proposition (USP): The USP should be clear at conveying the message and targeting the specific market segment. The content should be such that the visitor comes to know quickly, what the website is about.

Customized Content: The copy-paste command does not work for the making of effective small business website content. The content will not be impressive and he visitor will sooner or later come to know about it being copied and this could be detrimental for the website.

Physical Identity: A visitor on visiting the website should feel that there is person responsible to fulfill the commitments made by the website and its products / services. It is usually better to mention the physical address of the business identity to reinforce the trust and convince about customer service and after sales service. Sometimes the visitor, on not finding any physical identity to count on, can put off the sale in the last stage.

Keyword length: It is better to have a small number of visitors who buy the products/services than have a large number of visitors who do not buy anything. The purpose of lengthy keywords is targeting specific types of visitors who are clear about what they want. Keyword phrases with 3-4 keywords are usually known as long tail keywords. These long tail keywords have a targeted audience and this helps the website to list higher (on website engines) for those set of keywords.

Multipurpose Multimedia: The visuals are more effective than text. It is better to have the videos and podcast recordings embedded in the website. If you do not want to add weight to the website and want its downloading speed to be affected the least, it is better to store those multimedia files on a site that allows the content to be easily shared and accessed.

E-mail: An auto responder in the website can help to remind the visitor about his/her visiting the website. This is one of the best ways to keep in touch with the visitor. This help to keep the communication lines open and increase the business generated through the website.

Feedback connected to search engines: Latest technical advancements are such that the feedback provided by the visitors can be considered by the search engines as part of the content and consider it for listing on the search engine list. This is how the visitors and satisfied buyers can be made to make the small business website develop a effective content.

This is the way to an effective website content development.

Traffic to Start Your Website Business

When it comes to an online business, the most important thing to improve on is your online traffic. Online traffic basically means the number of people who visits your website; better traffic means better profits. There are different ways wherein a higher traffic would help improve the profit of a website depending upon the nature of its business. In general, all websites would benefit from a high traffic because they will be able to increase the price of their pay per click links and other advertisements. When advertising on billboards and other locations, prime spots such as streets with high pedestrian or vehicle traffic are the most expensive spots to advertise in, this is the same when it comes to website advertising. A higher traffic would result in higher costs of advertising spots.

A common advertising model is known as pay per click which means the advertiser would pay the website where his advertisement is placed for every person who clicks on that link. The more traffic a website has then that website can charge more. The question which would remain of course is how can you increase the traffic of your online business in order to charge more for each link and advertisement?

There are actually a lot of different ways for you to increase your traffic in order to get your business up and running. The first step in increasing your traffic is to let other people know that your website exists in the first place and one method which is practiced by a lot of other websites is to write and distribute articles or press releases regarding their website. This gives your website some valuable publicity and let people know what you are all about. In distributing press releases and other articles about your website, it is essential that you give them to media which are related to your website’s nature so that you are able to target the people who may be interested in visiting your website thus increasing your traffic faster. This method is known to be the best and most effective way to increase traffic; you may also opt to compliment this by taking advantage of online video streaming websites in order to give your website more publicity. Create a video regarding the nature of your website then distribute them over these video streaming websites. Most of these sites are free so again, you get free publicity. Last, there are free online publications wherein you could place your website.

The online business industry has been estimated to be worth over 600 billion dollars annually, as a result more and more people have entered this business venture in hopes of making it big in the internet. What makes this more appealing is the fact that you will earn in the comfort of your own home. If you are strongly considering this business venture, it is important to learn and practice these methods of increasing your website traffic so you, like a lot of other people, can find success in the world of cyberspace.

How To Find Out The Best Website Development Company

These days you can notice a lot of names on the internet when you search for web development organization. The number of companies that provide IT services has increased a lot in the last few years. This overwhelming number can make you confused as a client. You may not decide which company to select and which one should be rejected.

Finding a reliable Website Development Company is as important as creating brand awareness for your business. Your website is the online identity of your business. It is through your business website that the entire world will know and get familiar with your company, brand, and services. Therefore, it is necessary to select the best one among the lot.

For How Many Years They Are In This Business

Try to choose a company which has enough experience about web development. It may not be a huge one, but the company must have some successful projects in their bag that can proof their efficiency and skill. A company which just starts the journey may have the skill, but the experience is also necessary to understand the specific needs of the individual clients and serve them according to the same.

Check The Case Studies

Do not finalize the deal with them until you see some of their case studies or previous projects personally. Ask them to show you their web development projects that they have delivered to their clients. This can provide you an idea of how good they are in their work. You can also get a clear idea about their knowledge and capacity as professional web developers when you see their works.

Knowledge About The Subject

Check how well they know the subject of website development. This is a field where everyday something new and exciting is happening. Latest development tools, codes, and techniques are introduced in the market, and the skilled developers are well aware of the same. They find it interesting to work on projects where they can show their talent and use their skill properly. Ensure that the Website Development Company you choose has advanced knowledge about all the development techniques and provide you with the right service as per the needs of your business.

Understand Your Needs

It is very crucial to understand the needs of the clients. A professional company can do this easily for their clients. They talk to the clients, analyze their business, understand their requirements and then offer them the right solution as per their budget. Find out a company that can provide you the right development service which will increase the potentiality of your business and helps you to achieve rapid growth.

Do some research and be patience while opting for a web development firm if you wish to get something great.